By Melissa Cook, Designer for Creative Displays Now
Note: This is the third in a series of articles (“Lessons”) covering the basics of corrugated displays and boxes.
Almost everything we buy gets shipped somehow, somewhere in a box. There are hundreds of thousands of different products out there, just like there are different boxes for each one of those items.
Here is a list of a few things for you to think about before shipping your product, which will help us customize your box to ensure safe delivery of your products.
Custom Boxes Now!, a partner of Creative Displays Now!, provides high-quality, custom boxes. Using the online custom box configuration tool available on the new website, users can customize the specifications and measurements for the box they need and receive a quote instantly.
With its 50+ year history, Custom Boxes Now! has been able to deliver to its customers high-quality corrugated boxes. With box consultants, design staff, a 200,000 square foot manufacturing plant, and an on-time delivery percentage exceeding 99%, Custom Boxes Now! ensures the highest quality in custom boxes and customer service.
Creative Displays Now, a division of Great Northern Corporation, recently won six awards at GlobalShop 2013, including the Gold Award. Check out more of our award winning displays.
By Melissa Cook, Designer for Creative Displays Now
Note: This is the second in a series of articles (“Lessons”) covering the basics of corrugated displays and boxes.
In the corrugated world we use Length, Width and Depth to measure cartons and displays. The length would also be known as the left to right dimension and is longer than the width side of the box. The width would be the front to back and the depth is top to bottom. This not only goes for boxes but also any product dimensions you may give us. We use L x W x D no matter what style of box you would be looking for.
A box has an inside dimension (ID) and an outside dimension (OD). Accurate inside dimensions are important to ensure proper fit of your product. Just the same, outside dimensions are important for shipping and palletizing purposes.
When referring to blank sheet sizes or a pad, the first number is always the way of the corrugation direction no matter which dimension is larger. So, let’s say you are looking for a pad that is 28” x 40”? The 28” will be considered the width of the sheet and the 40” will be the length of the sheet. Also referred to W x L. An easy way to remember this is W standing for “Way of Corrugation”.
Corrugated board is a popular material used to construct boxes and display structures. As a multi-layered structure, it’s comprised of an outside liner, a fluted medium layer and an inside liner. Thanks to this design, it’s a fantastic option for crafting sturdy yet lightweight boxes that leave plenty of room for customization. Let’s dive into the many benefits of using custom corrugated material as your in-store display solution.
What Sets Corrugated Cardboard Product Displays Apart?
When it comes to retail display structures, businesses have plenty of options to choose from. Wood, metal, wire, plastic — the list goes on. So what makes corrugated display board such a popular choice?
1. Environmentally Friendly Design
Sustainability ranks increasingly high on the average consumer’s priority list. Choosing a corrugated display is a visible way to demonstrate your commitment to going green. Corrugated cardboard displays are made of 100% recyclable products and up to 95% post-consumer waste. This composition will enable you to upgrade your retail sales and display efforts while minimizing landfill waste and impressing customers. It’s a win on all fronts.
2. Diverse Customization Options
Think of a custom corrugated display box as a blank canvas for your business. Beyond presenting a specific product, corrugated displays offer a high potential to enhance your brand awareness. You can customize your box to suit your product packaging, including mixing up the sizes and shapes for maximum storage space. Custom options will allow you to bend, cut and configure each display to match your vision.
Most significantly, you can customize your corrugated display to reflect what sets your brand apart. Add some creative flair or a signature color scheme. Highlight a promotion or tailor your aesthetics to a specific event. Place your brand’s logo front and center where it’s hard to miss — the options are virtually limitless.
3. Easy Assembly
Cardboard displays typically come assembly-ready and can be put together with ease on-location. This feature speeds up the process on both the manufacturer’s and retailer’s end, ensuring a quick turnaround for your project.
Don’t mistake easy assembly for flimsy design, however. While corrugated display board is lightweight and flexible, it’s also very sturdy. Expert engineers construct corrugated material to maintain its shape and support a heavy load.
4. Affordability
As a business, it’s always important to consider the bottom line. Corrugated structures are among the most cost-effective retail displays out there. This inexpensive marketing tool can lead to high payoffs and increased impulse sales without a hefty investment. Compared to many other display materials and styles, corrugated board leads to significant results without leaving a major dent in the budget.
5. A Temporary Nature
Not all businesses are ready to commit to a long-term display investment. You might be testing a new product or launching a seasonal promotional campaign. If you want to advertise your product in-store while keeping your creative efforts fresh, corrugated displays are your best bet.
Create Your Custom Corrugated Displays Today
Ready to make the most of these standout business benefits? If so, contact Creative Displays Now to learn more about crafting corrugated displays and request an estimate for your own today!
For the last 60 years, major retailers have been benefiting from unique and innovative displays designed and created by Creative Displays Now. Here are three effective tool displays used for Lowe’s.
Large Retail Pallet Display
Viewable and shoppable from three sides, the 40 X 96 Large Retail Display has full color offset litho marketing on most of the visible area. The store display completely assembled, packaged with the product, and distributed to over 200 individual Lowe’s stores in under a month.
Case Stacker Retail Display
The Case Stacker Display is a powerful example of the abilities of Creative Displays’ Point-of-Purchase Display solutions for larger products. The larger space on the sides and on the header allow for maximum branding and product information display.
Half Pallet Floor Display
Designed and built specifically to promote a core product in addition to its accessories, the Half Pallet Floor Display is an amazing choice for home improvement stores like Ace Hardware, Home Depot and Lowe’s. Sometimes referred to as a case stacker display, these type of displays are having great success in Lowe’s stores.
Creative Displays Now, a division of Great Northern Corporation, recently won six awards at GlobalShop 2013, including the Gold Award. Check out more of our award winning displays.
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