Check out some of the seasonal store displays we designed and manufactured for Target’s 2012 Holiday Campaign, that have recently been set in stores around the country.
Creative Displays Now, a division of Great Northern Corporation, won three awards at the Design of the Times competition during the 2012 Shopper Marketing Expo, held Oct. 16-18, at Navy Pier in Chicago.
The annual competition recognizes the retail industry’s most inspiring and creative in-store activation tactics and campaigns that grab consumers’ attention and provoke purchases. Awards are distributed throughout eight retail channels based upon the entry’s ability to command attention, connect with the shopper, convey information and close the sale.
This year, Creative Displays Now won two silver awards and one bronze award for their industry leading retail display design. Below is a summary of the winning point of purchase displays:
Wrigley #5/Orbit Macro/Mini Gum Pallet
In the Mass Merchandisers category, a silver award for the Wrigley #5/Orbit Macro/Mini Gum Pallet, created for the launch of new micro package sizes to revitalize Wrigley’s penetration in the mature gum market. The new sizes included a mini pack designed and priced to compete for share of pocket and a macro pack that fits easily into cup holders. The display emphasized the size of the new packs with side panels that featured clever mirrored media that simulated fun house mirrors. The micro pack “mirror” panel made the shopper look taller/bigger while the cup side panel made them appear smaller. The mirrored media engaged the shopper from a distance and created curiosity that drew them to the display. Messaging and graphics emphasized size and price. Sales results reported by Walmart stores were above launch goals.
Goal Zero Counter Unit
In the Sporting Goods category, a silver award for the Goal Zero Counter Unit. Goal Zero, which makes portable solar chargers for phones, cameras, iPads and other battery-powered products, wanted an interactive tool to educate consumers about its brand and product line. Products promoted in the permanent display included Goal Zero’s solar panel, battery pack, speakers and Luna Light (displayed graphically at work inside a tent at night). Deployed in sporting goods retail stores, the display’s dramatic messaging — charge forward — was aimed at the outdoor enthusiasts and at suburbanites seeking a more untethered lifestyle. The display enabled the shopper to physically interact with each of the products showcased. A looping video with audio provided additional education about products and usages. Goal Zero’s green color was used to reinforce the brand. Initial feedback indicated a significant lift in product sales when the permanent retail display was utilized.
Berkley Havoc® End Cap
In the Sporting Goods category, a bronze award for the Berkley Havoc® end cap display designed to introduce the new Havoc artificial bait line in conjunction with the BASS Masters Classic Fishing Tournament. The bright red and black colors of the products delivered strong visibility. The display included information not only on the header but also on the outside and inside of the panels. Professional fishermen testimonials on the inside panels gave added credibility. Lures at the bottom made it easy to see the shapes of the different lures and the row alignment made it easy to select the right lure. ROI was achieved within the first two days of deployment. Overall sell through was 92 percent with some stores actually selling 100 percent of the product given to them multiple times.
A complete list of the winners can be downloaded at www.dot-awards.com.
Contact Creative Displays Now to discuss your next retail display or packaging project.
Let’s talk a moment about box strength. We know what types of corrugated boxes there are, and we realize the importance of custom print on a box, but now – in a real-world, practical, logistical sense – box strength matters as well. Whether your box shows up in the same good-looking condition you sent it or in tatters with the bottom falling out will make a huge difference in the views of your customers. The box they hold in their hands (not the box you hold in your hands) tells the customer a thousand stories about your company.
The strength of your shipping box will vary depending on its size and the strength of the corrugated used in its construction. The bigger the box, the stronger the wall strength it can hold. This is convenient, since a bigger box will necessarily need to be stronger because it is designed to carry more matter inside.
Creative Displays Now, a division of Great Northern Corp, will be at Pack Expo International 2012, October 28-31, Booth #5727, showcasing its latest creative packaging solutions that are making an impact in club stores.
Featured at Pack Expo will be our StrataGraph® brand of web-printed and laminated paperboard products developed specifically for club store environments.
StrataGraph gives you the highest graphic impact with its flute-less construction, while at the same time delivering the performance you need to survive the rigors of your supply chain.
We’ll be showcasing our latest success story, the Kellogg’s Special K Pastry Crisps packaging. A strong visual presence was created while providing a flexible substrate with cleaner scoring so Kellogg’s was able to utilize an automated packaging line with existing forming and closure equipment.
Lower Total Cost-to-Market
This solution also resulted in a reduction of materials from previous packaging, a better sustainability scorecard and a lower total cost to market allowing Kellogg’s to achieve stronger channel penetration for the brand.
If you can make it to the Expo, we look forward to visiting with you and showing you how our club store packaging solutions and club store displays can help you attract more shoppers to your brand. Use the free Expo Pass below as our guest.
Free Pack Expo Pass
Click here to register online to receive free show admission – enter Comp Code 35B35 when registering.
Passes are limited!
October 28-31, 2012
Chicago Illinois, USA
See you in Chicago!
By Matt Ruggle
|Note: Our “Success Stories” are a series of postings about retail displays and product packaging that we produced with exceptional results for our customers. We share these to inspire new ideas for your point of purchase display and packaging projects.|
What we did
|We pride ourselves on working with our clients to create displays that sell more products at retail. Contact Creative Displays Now to discuss how we can help with your next retail endcap display or product packaging project.|