There has been a lot of research done around the psychology of color with regards to advertising and promotion. What retail color schemes impact purchasing decisions? What colors evoke emotion that is positive toward a product or brand? Which colors are optimal for specific demographics?

Studies have been done to focus on the impact of color schemes in the retail environment, focusing on the moment of decision for consumers. We found the following useful resources in the ongoing discussion of the impact of color in selling in-store:

Continue reading “The Use of Color in Retail” →

In recent years, as the green movement has not only grown, but also become a mainstay concern, there has been a lot of attention focused on sustainability in point-of-purchase displays and retail packaging. Many manufacturers and retailers have used eco friendly store displays to educate consumers on their sustainability programs. Others have focused on the recyclability of the display itself.  Here are some great examples of how the green philosophy has been turned into action in the retail setting:

Continue reading “A Look at Green-Focused Point-of-Purchase” →

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Note: Our “Success Stories” are a series of postings about displays and packaging that we produced with exceptional results for our customers. We share these to inspire new ideas for your retail display and packaging projects.

Objective Design a quarter pallet display specifically for tax time to fit into office/business retail Create an identifiable structural and graphic presence that invites investigation Get maximum product load in the footprint and ensure shoppability What We Did Created a file cabinet theme to attract attention and enhance placement Layered waterfall drawers to maximize product load and keep product highly visible and accessible Engineered pillow-core door fronts with drawer glides to encourage interaction Results The product assortment and display placement exceeded customer sales plan Overall performance was one of the best of the promotional season with double-digit growth over similar quarter-pallet displays Retailer wants to repeat the promotional effort and explore other custom retail display opportunities   Contact us to discuss how we can help with your display or packaging project.

We are proud to announce the launch of our re-designed website at www.CreativeDisplaysNow.com. After listening to feedback from our display and packaging customers, the new site features:

• More images of display and packaging projects and ideas
• Easier navigation
• More resources, including a blog and helpful industry links
• Overall a cleaner, faster-loading design

Although the site is new, we still have the same experienced team standing behind it to help you with your display or packaging project.

Contact us to give us your feedback on the site, or to discuss your next project.