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Thank you to Rich Butwinick from MyMarketingLab.com for his approach to merchandising using the four C’s:
- Command Attention – Like a friendly wave from across the room, let the shopper know you’re there.
- Connect with the Target Market – Are you for me, or not?
- Convey Information – Convey Information: Tell a clear, compelling story.
- Close the Sale – Eliminate any purchase doubt.
Let Creative Displays Now help you with your retail merchandising display or product packaging project to incorporate all of these elements for best results. For more visual merchandising tips and all the latest in custom retail displays, follow the Creative Displays Now Blog.
Great Northern Corporation, the parent company of Creative Displays Now, took home nine awards at the 2011 Shopper Marketing Expo. The show ran from October 18th through the 20th in Chicago.
The annual competition recognizes the industry’s most inspiring and creative in-store activation tactics and campaigns. Gold, silver and bronze awards are distributed throughout eight channels based upon the entry’s ability to command attention, connect with the shopper, convey information and close the sale. A platinum award for Best of the Times honors is given to the top scoring entry of all gold award recipients within each channel.
Included in the nine awards were two Platinum Awards, which represent the best point of purchase displays in each retail channel. Our Platinum Awards were in the Convenience Store (PepsiCo – Mountain Dew cooler door display) and the Specialty Store (3M Post-It Note shipper display) channels.
Read more about our Shopper Marketing Expo awards.
With Halloween quickly approaching, we wanted to take a look at some spooky news and notes in the retail environment. Here are some good things to know if you are a product manufacturer, retailer, or just love to see what is happing in stores for Hallow’s Eve.
- The National Retail Federation is reporting it will be a big spending year for the holiday. According to BIGresearch, 7 out of 10 Americans plan to participate in Halloween activities. They expect to spend more as well—over $72 per consumer, compared to $66 last year.
- More good news about expected consumer spending for Halloween from the KC Star: $1 billion on children’s costumes, up from $840 million last year, and $1.21 billion on adult costumes, up from $990 million last year.
- If you are out shopping for haunting loot, see this Consumer News article that outlines 5 tips for Halloween shoppers.
- Here are a few Halloween-related projects, produced by Creative Displays Now, over the years:
Contact us to discuss how we can help with your corrugated store display project for Halloween or any retail promotions.
There has been a lot of research done around the psychology of color with regards to advertising and promotion. What retail color schemes impact purchasing decisions? What colors evoke emotion that is positive toward a product or brand? Which colors are optimal for specific demographics?
Studies have been done to focus on the impact of color schemes in the retail environment, focusing on the moment of decision for consumers. We found the following useful resources in the ongoing discussion of the impact of color in selling in-store: