There has been a lot of research done around the psychology of color with regards to advertising and promotion. What retail color schemes impact purchasing decisions? What colors evoke emotion that is positive toward a product or brand? Which colors are optimal for specific demographics?
Studies have been done to focus on the impact of color schemes in the retail environment, focusing on the moment of decision for consumers. We found the following useful resources in the ongoing discussion of the impact of color in selling in-store:
In recent years, as the green movement has not only grown, but also become a mainstay concern, there has been a lot of attention focused on sustainability in point-of-purchase displays and retail packaging. Many manufacturers and retailers have used eco friendly store displays to educate consumers on their sustainability programs. Others have focused on the recyclability of the display itself. Here are some great examples of how the green philosophy has been turned into action in the retail setting:
Note: Our “Success Stories” are a series of postings about displays and packaging that we produced with exceptional results for our customers. We share these to inspire new ideas for your retail display and packaging projects.
Design a quarter pallet display specifically for tax time to fit into office/business retail
Create an identifiable structural and graphic presence that invites investigation
Get maximum product load in the footprint and ensure shoppability
What We Did
Created a file cabinet theme to attract attention and enhance placement
Layered waterfall drawers to maximize product load and keep product highly visible and accessible
Engineered pillow-core door fronts with drawer glides to encourage interaction
The product assortment and display placement exceeded customer sales plan
Overall performance was one of the best of the promotional season with double-digit growth over similar quarter-pallet displays
Retailer wants to repeat the promotional effort and explore other custom retail display opportunities
Contact us to discuss how we can help with your display or packaging project. You can also click here to see more Case Studies from Creative Displays Now!