The Four C’s of Merchandising

Thank you to Rich Butwinick from for his approach to merchandising using the four C’s:

  • Command Attention – Like a friendly wave from across the room, let the shopper know you’re there.
  • Connect with the Target Market – Are you for me, or not?
  • Convey Information – Convey Information: Tell a clear, compelling story.
  • Close the Sale – Eliminate any purchase doubt.


Let Creative Displays Now help you with your visual merchandising display or product packaging project to incorporate all of these elements for best results. For more visual merchandising tips and all the latest in custom retail displays, follow the Creative Displays Now Blog.

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