With pet industry expenditures reaching over 147 billion U.S. dollars in recent years, pet supply companies must use multiple marketing methods to draw shoppers’ attention and increase sales. Retail displays help companies expand their in-store presence and encourage tangible brand engagement.
Learn how custom retail displays can help pet supply companies boost their revenue, increase brand awareness and make it easier for shoppers to put those products in their baskets.
How Do Custom Pet Displays Enhance Retail Presence?
Custom displays help pet supply products stand out and create a tangible brand presence that encourages shoppers to engage with the company. They showcase the brand’s messaging, logo and product information in a way that stands out and sticks in consumers’ minds long after they purchase.
Retail displays make visual merchandising easier and the shopping experience more convenient. With functional displays for pet products, shoppers can easily find the items they need. Using vibrant and logical designs can also encourage customers to try new products or highlight promotional goods for those who shop for the best deal.
With the surge of online shopping, retail displays can help companies build their in-store brand image and awareness. It offers a multichannel approach catering to a sometimes overlooked target market.
What Are the Benefits of Tailored Displays for Pet Supply Products?
Tailored pet store retail displays can help pet supply companies increase customer engagement and product visibility, increasing sales and retention. Here are the top benefits of retail displays for pet supply products.
Offers a More Omnichannel Marketing Approach
While social media marketing and other digital solutions are effective, they are non-functional without speaking to the customer at every stage of the purchasing process. Companies often invest in digital platforms but neglect to meet the customer at the store. Here are some of the unique benefits that customized retail displays hold:
- Direct persuasion: Retail displays can increase pet owners’ in-store engagement and persuade them to purchase.
- Personal messaging: Point of purchase (POP) displays can help companies create personal connections and promote their brand, which can increase sales.
- Tangible marketing: Some items, like pet bedding and toys, have a more tangible value than products like flea treatments. Pet supply store product manufacturers can capitalize on the tangible nature of certain products by building retail displays that help consumers get a feel for them.
- Visual cues: Quality retail displays can also insinuate high product quality, potentially convincing shoppers to make a purchase.
Unifies Diverse Assortments
Pet supply companies often have a wide product range. Whether it’s toys or food, there are usually many options for consumers to pick from. While a diverse catalog has excellent benefits, it also has the disadvantage of causing confusion or lacking consistency. By utilizing retail displays, pet product companies can more coherently present shoppers with a wide variety of products. Shoppers may find it easier to select the item they need when it’s showcased in a logically formatted display that enhances functionality.
Companies can also use strategies like thematic grouping to build retail displays that present a cohesive story on what each product is for. This method of pet store display marketing works particularly well for a variety of products suitable for different animal breeds or ages. For example, pet chew toys can be presented in a retail display according to which dog breed or size each toy is best suited for.
Takes Advantage of Seasonal Spikes and Drops
Certain pet products see a drastic increase during certain seasons. For example, it’s common knowledge among most dedicated pet owners that fleas are highly active in the warmer months, but not many know that the pupa of the most common domestic flea on pets can survive throughout the winter as well. Companies can use vibrant retail displays to highlight their products during competitive months and informative displays to showcase the importance of year-round flea protection in quieter ones.
Retail displays can also help companies in the following ways:
- Push out slow-moving products or overstock close to expiring.
- Help companies reach shoppers and increase product visibility.
- Bring attention to pet supplies with upcoming expiry dates or those needing to be sold fast, like perishable foods or supplements.
One survey found that just under two-thirds of pet owners aged 30 to 44 bought gifts for their pet’s birthdays or special holidays. Companies can conduct market research to learn more about the special occasions pet owners are likely to celebrate with a gift, and they can tailor their displays to resonate that excitement around those events.
Sets Companies Apart From Competitors
With approximately 82 million U.S. households owning a pet, the pet product industry is indisputably competitive. Retail displays can help companies stand out from their competitors in the following ways:
- Highlights products in the aisles: Diplays allow companies to attract their target audience and share branded messaging through design and colors that resonate with their desires.
- Encourages first-time purchases: Effective retail displays can inspire customers to try new products. To persuade shoppers, include information on the product’s unique selling point (USP). Both new brands and already established brands can benefit from the attention when launching a new item.
- Tells a story: Compelling narratives on the displays can resonate with consumers’ emotions about their pets. Companies can use brand colors, copy and images to tell a story that stands out and makes shoppers feel heard.
Caters to Various Types of Pet Owners
Around 65.1 million households in the United States own at least one dog, making dogs the most widely accepted pets in America. Cats and freshwater fish are ranked second and third, respectively. Other pet species, like reptiles and birds, are also less typical.
Companies that sell products for less common pet species can generate higher revenue and gain more engagement by creating more retail engagement. The markets for these pet products are smaller but just as competitive, so it’s crucial for businesses to pursue every marketing stream to widen their reach.
Get Display and Packaging Solutions at Creative Displays Now!
At Creative Displays Now, we have over 60 years of experience in the display and packaging business. We master every stage from design to distribution, creating customized packaging and corrugated cardboard displays that resonate with your target audience, boost engagement and increase sales. Our production process is streamlined for quality using state-of-the-art technology that gives your brand a unique edge.
With our expertise, we know what works in stores and how to create corrugated cardboard displays aligned with major retailer requirements. We have over 60 structural designers whose sole focus is making your products stand out and boosting your sales through one-of-a-kind retail displays.
Contact us for display and packaging solutions that’ll take your pet supply business to the next level.
