Blog Archive : Category: Retail Advertising

Revolutionizing Retail Displays: A Glimpse Into the Future

  In-store shopping relies on displays to attract customer attention and make your products stand out from the competition. As a result, in-store marketing is crucial to the success of a consumer product company.  With the growing popularity of online shopping, retail storefronts have had to transition to the next step in in-person shopping, taking advantage of technology to adapt to the changing environment. Innovative solutions like self-checkout, omnichannel shopping and interactive product displays are among the technological solutions continuing to transform the retail sector. Below, we dive into the future of in-store marketing and how it's revolutionizing the retail …

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Posted in Retail Advertising

Tips for Keeping Shelves Stocked and Customers Happy

Effective inventory management in retail is paramount to success. It entails buying, tracking, storing and selling stock, meeting customer demand and keeping costs down across the supply chain.  Through inventory management best practices, you can avoid running out of top-selling products or having a warehouse full of items you can't sell.  Retail inventory management requires expert knowledge to understand buying trends, data and market analysis to set the correct prices and automation and software for optimal efficiency. The combination of these components is vital to a thriving retail business. Explore this retail inventory management overview and get tips for keeping …

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Posted in Inventory Management, Retail Advertising

The Importance of Word of Mouth in Retail Marketing

Word-of-mouth marketing or word-of-mouth advertising refers to your customers' casual, organic conversations about your products, services or brand. WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand. Then, they'll naturally want to sing your company's praises to their friends and family. WOM marketing has a high chance of success because potential clients receive the message from people they already know and trust. Below, we discuss everything you need to know about this strategy in retail. What Is Word-of-Mouth …

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Posted in Retail Advertising

5 Retail Marketing Strategies to Drive Sales

Whether you're an experienced product developer or new to the retail industry, you must know strategies for introducing customers to your products and continuing to grow revenue. Strategic thinkers stand out in a competitive marketplace for their ability to capture attention, drive sales and create lasting brand loyalty that keeps buyers coming back. What Is Retail Advertising? Retail marketing, or retail advertising, includes various tactics to spread awareness to your target audience and increase sales — from old favorites to newly launched goods.  There are three primary types of retail marketing. In-store marketing: These are the marketing collateral and techniques businesses …

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Posted in Retail Advertising