Word-of-mouth marketing or word-of-mouth advertising refers to your customers' casual, organic conversations about your products, services or brand. WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand. Then, they'll naturally want to sing your company's praises to their friends and family. WOM marketing has a high chance of success because potential clients receive the message from people they already know and trust. Below, we discuss everything you need to know about this strategy in retail. What Is Word-of-Mouth Marketing? WOM marketing has outstanding, largely untapped potential. The following word-of-mouth marketing statistics demonstrate how much you have to gain. 92% of consumers trust recommendations from other customers over a company's messaging. Consumers have casual conversations about brands at least 90 times every week. Globally, 88% of customers trust word-of-mouth recommendations from friends, family and acquaintances more than any other marketing channels. According to a 2021 report from R.R. Donnelley, 55% of consumers discovered a new product, service or brand through word-of-mouth marketing, and WOM marketing results in up to 40% of consumer purchases. Online reviews are the equivalent of traditional WOM marketing, considering 46% of consumers trust them as much as they rely on recommendations from family and friends. 80% of customers read through online reviews while shopping in stores. Word-of-mouth marketing is increasingly powerful because potential consumers tend to believe their friends' and family's perspectives on specific products and brands. Negative client remarks can also...

Whether you're an experienced product developer or new to the retail industry, you must know strategies for introducing customers to your products and continuing to grow revenue. Strategic thinkers stand out in a competitive marketplace for their ability to capture attention, drive sales and create lasting brand loyalty that keeps buyers coming back. What Is Retail Advertising? Retail marketing, or retail advertising, includes various tactics to spread awareness to your target audience and increase sales — from old favorites to newly launched goods.  There are three primary types of retail marketing. In-store marketing: These are the marketing collateral and techniques businesses use to promote their products within a physical environment. Examples include attractive displays, free samples and discounts. Traditional marketing: This type of marketing reaches people through offline channels, including newspaper ads, billboard signs, direct mail and radio ads. Digital marketing: Online marketing can use organic or paid ads to reach your target audience through multiple online platforms like emails, texts and social media posts. In most cases, consumer product manufacturers use a combination of online and offline marketing strategies to reach as many customers as possible. Learn how to succeed in retail and make customers happy with your products by following these five retail marketing strategies to drive sales. 1. E-Commerce and Online Presence If you want to know how to increase sales in retail, using your brand's online presence and e-commerce platforms is an ideal place to start.  Leverage E-Commerce Platforms Technology has revolutionized how we buy and sell products. About 30%...