As a toy manufacturer, selecting the right retail display for your products is a critical decision that can heavily impact your brand’s success in stores. The ideal toy display showcases your products in an appealing manner, aligns with retailer requirements and enhances the customer shopping experience.
In this article, we’ll explore the various toy display options and key considerations to help you pick the best display solution for your needs.
How to Display Toys in Stores
Investing in well-designed toy displays offers numerous advantages for your business. Effective in-store displays increase product visibility, encourage customer engagement and drive sales. A visually appealing and organized toy display creates a memorable shopping experience that differentiates your brand from competitors.
When selecting the optimal in-store toy displays, there are three main options to consider:
Toy Display Shelves
A toy display shelf offers a clean, organized presentation for a wide variety of toys. It works well for smaller items, is easy to organize and allows for clear product categorization. Well-designed toy display shelves enable customers to browse and locate specific toys while maintaining a clutter-free appearance.
Toy display shelves are particularly effective for displaying collectibles, board games and other items that require a structured, easily accessible arrangement. Adjustable or tiered shelving can accommodate products of varying sizes to create visual interest.
Toy Display Racks
Toy display racks are a space-efficient solution for hanging toys. They maximize vertical space and allow for greater product density. They are perfect for showcasing plush toys, action figures and other lightweight products.
Racks provide excellent visibility for your products, allowing customers to scan a large selection of toys at a glance. With colorful, branded header cards or signage, toy display racks can grab attention and communicate key product features.
Toy Display Stands
Freestanding toy displays, such as endcaps and floor stands, create prominent focal points for your products. They’re portable and easily reconfigurable, making them highly effective for featuring new releases, seasonal items or best sellers. These displays offer high visibility and can be strategically placed in high-traffic areas to capture customer attention and drive impulse purchases.
Engaging, eye-catching toy display stands with demo units showcase your products in action, encouraging hands-on engagement and generating excitement around your toys.
How to Pick the Best Toy Display for Your Business
Selecting the optimal toy display requires careful evaluation of several key factors:
Target Audience
When designing your toy display, consider the age range, interests and preferences of the children or adults who will be interacting with your products in the store. Use colors, imagery and interactive elements that resonate with your target market, effectively showcase your products’ unique features and encourage product engagement.
Product Specifications
The type and size of your toys influence your choice of retail display. Assess your product dimensions, weight and packaging to ensure compatibility with your selected display solution. Different display types, such as shelves, racks or stands, cater to specific product categories and sizes. Ensure your display choice maximizes visibility and accessibility for potential customers.
Branding and Aesthetics
Your toy display is an extension of your brand identity and should seamlessly integrate with your marketing. Incorporate your brand colors, logos and imagery into the display design for a cohesive and visually striking presentation. The aesthetic appeal of your display helps capture customer attention. It also communicates your brand story, making it easier for consumers to identify with it and trust your brand.
Budget
Your retail display budget will determine which toy display type you choose. When deciding your budget, consider the potential return on investment (ROI) in terms of increased sales and brand exposure. Invest in high-quality materials and construction to ensure durable, long-lasting displays while balancing cost-effectiveness. While higher-end, customized toy displays may require a larger upfront investment, they can provide long-term value by attracting customers and driving sales.
Flexibility and Adaptability
Opt for display solutions that can be easily modified or reconfigured to accommodate changes in your product line, seasonal promotions or retail store layout updates. Modular displays that allow for easy rearrangement and customization can provide long-term value and evolve with your products. Additionally, you should choose a toy display manufacturer that can scale production to grow with your business over time.
Compliance With Retailer Standards
Successful product placement relies on adherence to each retailer’s guidelines for display dimensions, materials and construction. Familiarize yourself with the requirements set forth by your target retailers, as these standards can vary from one store to another. Ensure that your chosen display meets all necessary specifications to avoid potential issues. Noncompliance can lead to costly delays or even rejection of your display.
Safety and Durability
When selecting a type of toy display, prioritize the safety and durability of the materials and construction. Ensure your display is sturdy, stable and free of sharp edges or pinch points that could pose a risk to children or shoppers. The display should withstand the wear and tear of a busy retail environment and the rigors of regular use by curious young customers. Choose materials that are child-friendly, long-lasting and able to maintain structural integrity over time, like corrugated cardboard.
Retailer Space and Layout
Assess the allocated space and layout within your target retailers. Consider the following factors to optimize your display’s performance:
- Ease of restocking
- Accessibility for customers and staff
- The flow of traffic within the store
Work with store managers and visual merchandisers to understand each location’s requirements and constraints. Design your display to maximize product capacity and visibility while maintaining an appealing, uncluttered appearance that complements the store’s aesthetic.
FAQs
Here are some answers to questions about the best toy displays, which will help you make informed decisions when selecting the best solution for your products.
What Toy Displays Are Most Attractive to Customers?
Interactive and colorful displays tend to be the most engaging for customers, especially children. Incorporating elements that encourage hands-on exploration, such as try-me features or demo units, vibrant colors and eye-catching designs draws attention to your products.
What Materials Are Best for Creating Durable and Sustainable Toy Displays?
Corrugated cardboard is an excellent choice for durable and sustainable toy displays, balancing strength, lightweight construction and eco-friendliness. Corrugated cardboard displays are recyclable and can be made from a high percentage of post-consumer waste. When designed and manufactured correctly, they can withstand the rigors of a retail environment while minimizing environmental impact.
Elevate Your Brand With Custom Toy Displays From Creative Displays Now!
Selecting the right toy display maximizes your products’ success in retail environments. By assessing your unique needs, target audience and brand identity, you can create toy displays that captivate shoppers and drive sales. Partnering with an experienced display manufacturer like Creative Displays Now ensures your toy display meets your exact specifications and drives sales.
With over 60 years of experience crafting custom corrugated cardboard retail displays and a commitment to sustainable materials, Creative Displays Now is your ideal partner for custom toy displays. Our entire process is in-house — from design to distribution — ensuring you receive high-quality corrugated cardboard displays on time.
Contact us today for an estimate on custom toy displays to take your retail presence to new heights!
