Shopping in-store allows customers to get a product immediately, leverage customer services and explore other items in the same product range. These reasons prove why 73% of consumers would still buy items in brick-and-mortar retail spaces. Custom pallet skirts enhance the in-store shopping experience by showcasing your brand and making your products more accessible. Learn how leveraging a unique pallet skirt display helps to boost your sales. What Is a Pallet Skirt? A pallet skirt is typically a corrugated cardboard structure that wraps around a wooden pallet. It advertises your products while concealing an otherwise unsightly display base. Cardboard pallet skirts are customizable, allowing you to tailor the colors, images and messaging to your brand. Why Do Pallet Displays Work So Well in Club Stores? Club stores — such as Costco, Sam's Club and BJ's Wholesale Club — require members to pay an annual fee to access their retail services. Custom pallet skirts do particularly well in these stores for the five core reasons: Strategic product placement: Club stores are generally expansive retail spaces filled with every product you can imagine. Point-of-purchase (POP) displays such as pallet skirts help to position your products in a customer's path for increased exposure. Offer product information: From pricing to product details, cardboard pallet skirts provide valuable information to motivate sales. Large-format advertising: Printed pallet skirts are similar to billboards, providing a large-scale advertising format. Customers are more likely to see these displays, even from the other end of the aisle. Accelerated product sales: The combination of effective product placement...
Retail displays make your products more visually appealing, attracting customers' attention and encouraging purchases. These presentations include brochure holders, counter racks and multi-tiered displays. Setting up displays in stores is an art form combining creativity and strategic planning. Following industry best practices will optimize your product's visibility and captivate shoppers. From layout techniques to choosing the ideal setup, follow all the steps when using retail display stands to their full potential. Here are five retail display strategies that resonate with customers. (more…)
Whether it is for gatherings during the holiday season or a Sunday Funday neighborhood event, many occasions call for a trip to the frosty aisle of a favorite local liquor store or beer aisle in a market. With all the food-and-beverage-friendly occasions throughout the year, which all encourage beer sales, there's never a bad time to up the display game for your frosty beverages. If you're a beverage supplier, your number one goal is to grab consumers' attention, make your brand both noteworthy and noticeable, and entice retailers to give you prime real estate space on their floor to showcase your product. So, how do you ensure your brand gets that fair share of prime retail real estate? Custom floor beer displays, that's how. (more…)
If you're looking for an excellent opportunity to boost your sales and gain brand recognition, seasonal merchandising is one of the best ways to do it. So, what is seasonal merchandise, and how can you execute a seasonality strategy effectively? In this guide, we've outlined all you need to know about what seasonal merchandise is and five seasonal merchandising strategies you can implement for retail success. (more…)
When it comes to making a sale, every business has to find ways to stand out from the competition. Persuading shoppers to pick your product requires grabbing their attention and demonstrating why your brand is the superior choice. Point-of-purchase (POP) displays offer a simple strategy to accomplish this goal. Of course, there’s more than one type of POP display style to choose from. From temporary fixtures to permanent structures, each POP display type offers unique business benefits. Learn more about each style — and how to use it to your advantage — below. (more…)
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