When it comes to making a sale, every business has to find ways to stand out from the competition. Persuading shoppers to pick your product requires grabbing their attention and demonstrating why your brand is the superior choice. Point-of-purchase (POP) displays offer a simple strategy to accomplish this goal.
Of course, there’s more than one type of POP display style to choose from. From temporary fixtures to permanent structures, each POP display type offers unique business benefits. Learn more about each style — and how to use it to your advantage — below.
Retail customers have various ways to shop, from brick-and-mortar to e-commerce stores. When marketing your products, developing strategies that help you reach audiences in all channels is essential. Cross-channel marketing is one of the best ways to meet customer expectations and target customers in person and online.
Learn about cross-channel marketing and how to leverage it to streamline customer journeys.
In-store shopping is on the rise, and physical retail spaces provide brands with a significant opportunity to connect with their customers. Ensuring you use retail spaces to boost brand awareness and increase sales is essential to an effective marketing strategy.
With 73% of purchase decisions made at the point of sale, businesses must leverage simple and effective marketing tools to attract attention and encourage impulse buying. Display bins for retail are a phenomenal tool for connecting with consumers, moving bulk items and boosting brand awareness.
Have you ever been waiting in line at a convenience store checkout and found your eyes wandering to the displays near the register? In these moments, you likely picked up some gum, batteries, candy, hand sanitizer or even a small toy on the way out. This experience is a universal one.
As a business owner, getting your product to be seen by more customers means utilizing these displays as part of your marketing strategy. A custom counter display allows you to promote your product in a convenience store by creating a simple, yet effective, way to catch your customer’s eye.
Designing, producing and manufacturing products takes significant time and money. Once your product is ready to be placed on the shelves in the stores, you may be wondering how you can quickly and efficiently display your product to help it stand out among the others. Fortunately, with PDQ — “pretty darn quick” or “product displayed quickly” — displays, you can gain valuable advertising space for your brand and product without spending too much time on setup.
A custom PDQ display can help you attract new customers, increase brand recognition and you can attract new customers in the store, increase brand recognition and eliminate the need for overly complicated or stock product displays.