When it comes to making a sale, every business has to find ways to stand out from the competition. Persuading shoppers to pick your product requires grabbing their attention and demonstrating why your brand is the superior choice. Point-of-purchase (POP) displays offer a simple strategy to accomplish this goal.
Of course, there’s more than one type of POP display style to choose from. From temporary fixtures to permanent structures, each POP display type offers unique business benefits. Learn more about each style — and how to use it to your advantage — below.