In-store product placement is a marketing strategy for promoting products in retail stores. Effective product placement utilizes retail displays to showcase consumer packaged goods (CPG) strategically. This deliberate organization and positioning of products in stores helps optimize physical space and increase visibility and sales. The goal of strategic retail product placement is to influence customer behaviors by directing store traffic flow. It also creates an immersive, personalized shopping experience to maximize product exposure and customer satisfaction. Top 5 Product Placement Strategies Product placement strategies ensure products are arranged in a way that directs how customers navigate the store. There are …
Cross-merchandising is a simple and affordable advertising technique that helps you reach your target audience by partnering with other brands targeting the same audience. It involves using related merchandise displays to expose your products to customers who are already buying products that complement yours. It aims to streamline the retail customer's journey and improve their shopping experience by making it easier for them to locate complementary products. When done right, cross-merchandising can increase a brand's sales by up to 20% using tools you already have — your products and unique retail displays. Before we get into how you can leverage cross-merchandising to increase sales …
Shopping in-store allows customers to get a product immediately, leverage customer services and explore other items in the same product range. These reasons prove why 73% of consumers would still buy items in brick-and-mortar retail spaces. Custom pallet skirts enhance the in-store shopping experience by showcasing your brand and making your products more accessible. Learn how leveraging a unique pallet skirt display helps to boost your sales. What Is a Pallet Skirt? A pallet skirt is typically a corrugated cardboard structure that wraps around a wooden pallet. It advertises your products while concealing an otherwise unsightly display base. Cardboard pallet skirts are …
Retail displays make your products more visually appealing, attracting customers' attention and encouraging purchases. These presentations include brochure holders, counter racks and multi-tiered displays. Setting up displays in stores is an art form combining creativity and strategic planning. Following industry best practices will optimize your product's visibility and captivate shoppers. From layout techniques to choosing the ideal setup, follow all the steps when using retail display stands to their full potential. Here are five retail display strategies that resonate with customers. (more…)
Whether it is for gatherings during the holiday season or a Sunday Funday neighborhood event, many occasions call for a trip to the frosty aisle of a favorite local liquor store or beer aisle in a market. With all the food-and-beverage-friendly occasions throughout the year, which all encourage beer sales, there's never a bad time to up the display game for your frosty beverages. If you're a beverage supplier, your number one goal is to grab consumers' attention, make your brand both noteworthy and noticeable, and entice retailers to give you prime real estate space on their floor to showcase your product. So, how do you ensure your brand gets that fair share of prime retail …
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