Give us a call
1-866-244-2214
Is your marketing team struggling to come up with endcap display ideas to boost sales in stores? You may just need a few good examples. Successful grocery store endcap displays should be bright and colorful and include the right combination of text and printed images to grab attention and get your message across in mere seconds. (more…)
A store's floor plan can guide customers through the shopping experience, shaping how they interact with your merchandise and whether they decide to purchase any products. Creating a retail store design from scratch and revamping existing store displays require a fundamental understanding of the various retail management options. This guide explains nine different store layouts and what makes them so critical in retail. Learn about the advantages and drawbacks of the most effective retail store designs so you can increase shopper engagement and drive sales. (more…)
Easter is one of the best holidays for retailers. In the U.S., for example, consumers were expected to exceed $22 billion for Easter in 2024, according to Statista. To catch customers' eyes, retail stores will need to decorate with Easter displays to sell consumer product company (CPGs) products. As the seasons change, so will shops. Displays are an integral aspect of retail design, attracting and engaging customers. It's the perfect opportunity to drive sales while creating a memorable shopping experience for consumers. Some retailers get an early start, setting up their Easter displays long before the holiday. To stand out from …
In-store product placement is a marketing strategy for promoting products in retail stores. Effective product placement utilizes retail displays to showcase consumer packaged goods (CPG) strategically. This deliberate organization and positioning of products in stores helps optimize physical space and increase visibility and sales. The goal of strategic retail product placement is to influence customer behaviors by directing store traffic flow. It also creates an immersive, personalized shopping experience to maximize product exposure and customer satisfaction. Top 5 Product Placement Strategies Product placement strategies ensure products are arranged in a way that directs how customers navigate the store. There are …
Cross-merchandising is a simple and affordable advertising technique that helps you reach your target audience by partnering with other brands targeting the same audience. It involves using related merchandise displays to expose your products to customers who are already buying products that complement yours. It aims to streamline the retail customer's journey and improve their shopping experience by making it easier for them to locate complementary products. When done right, cross-merchandising can increase a brand's sales by up to 20% using tools you already have — your products and unique retail displays. Before we get into how you can leverage cross-merchandising to increase sales …