Blog Archive : Category: In-Store Display Tactics

Common Mistakes in Retail Display Designs and How to Avoid Them

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Common Retail Display Design Mistakes and How to Fix Them   Contrary to popular belief, retail sales success depends on more than product quality and price. While these factors may initially draw shoppers to your product, there’s much more to the story. Presenting an attractive, logical, user-friendly retail display scheme is another key piece of the puzzle. It involves using custom retail displays that capture customers' attention and offer them added convenience.  Interactive custom retail displays also help brands stand out in crowded marketplaces, boosting awareness and recognition. But how do you create effective retail displays? Start by avoiding the following mistakes that keep affecting your bottom line. 1. Awkward or Disorganized Traffic Flow    Narrow, uneven or twisted …

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Posted in In-Store Display Tactics, Retail Display Examples

Examples of Sales-Boosting Grocery Store Endcaps

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Is your marketing team struggling to come up with endcap display ideas to boost sales in stores? You may just need a few good examples. Successful grocery store endcap displays should be bright and colorful and include the right combination of text and printed images to grab attention and get your message across in mere seconds. (more…)

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Posted in In-Store Display Tactics, Retail Display Examples

Types of Retail Store Layouts

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A store's floor plan can guide customers through the shopping experience, shaping how they interact with your merchandise and whether they decide to purchase any products. Creating a retail store design from scratch and revamping existing store displays require a fundamental understanding of the various retail management options. This guide explains nine different store layouts and what makes them so critical in retail. Learn about the advantages and drawbacks of the most effective retail store designs so you can increase shopper engagement and drive sales. (more…)

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Posted in Display and Packaging Design, In-Store Display Tactics

Get Ready for Spring Sales With a Creative Easter Display Plan

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  Easter is one of the best holidays for retailers. In the U.S., for example, consumers were expected to exceed $22 billion for Easter in 2024, according to Statista. To catch customers' eyes, retail stores will need to decorate with Easter displays to sell consumer product company (CPGs) products. As the seasons change, so will shops. Displays are an integral aspect of retail design, attracting and engaging customers. It's the perfect opportunity to drive sales while creating a memorable shopping experience for consumers. Some retailers get an early start, setting up their Easter displays long before the holiday. To stand out from …

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Posted in Display and Packaging Design, In-Store Display Tactics

The Power of In-Store Product Placement: How to Create an Effective Strategy

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In-store product placement is a marketing strategy for promoting products in retail stores. Effective product placement utilizes retail displays to showcase consumer packaged goods (CPG) strategically. This deliberate organization and positioning of products in stores helps optimize physical space and increase visibility and sales.  The goal of strategic retail product placement is to influence customer behaviors by directing store traffic flow. It also creates an immersive, personalized shopping experience to maximize product exposure and customer satisfaction. Top 5 Product Placement Strategies Product placement strategies ensure products are arranged in a way that directs how customers navigate the store. There are …

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Posted in In-Store Display Tactics

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