Bringing a new product to market can be a make-or-break business decision. For ambitious, resourceful emerging brands, those precious first weeks on the shelf often determine whether a product will become a mainstay or fade into obscurity. Despite bold vision and grit, most startups and challenger brands run into the same paradox — high visibility is critical to drive sales, but the costs of permanent fixtures or hefty slotting fees can be prohibitive. However, there is a way to maximize impact and minimize financial risk — corrugated temporary displays. These flexible, cost-effective structures offer premium shelf visibility without the cost …

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Successful marketing strategies must resonate with your customers, and signage is an excellent way to drive foot traffic, encourage impulse purchases and increase brand awareness. While digital signs can be highly effective in retail environments, there is still a significant need for traditional in-store signage. Understanding the pros and cons of traditional and digital signage lets you choose the tactics that maximize your budget while guiding customers and reinforcing advertising messages. Learn how to calculate the ROI for new signage and what other factors you should consider. (more…)

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As more aspects of sales go digital, you probably think about how you can stay ahead with marketing techniques and strategies that will work in the modern industry. Physical temporary displays are still beneficial for sales. Keep reading to learn about the value of using temporary vs. digital displays to promote your products. (more…)

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The new Walmart RFID mandate requires more suppliers to use RFID tags on their products. RFID (radio frequency identification) uses radio waves to track products automatically without requiring line-of-sight visibility. The core reasons for RFID retail technology include improving inventory accuracy, reducing out-of-stocks and streamlining supply chains. In 2025, additional categories must be compliant, and all products currently using certain Specs must change to an updated Spec. This article will guide you through the new requirements. Walmart's 2025 RFID Mandate: What's New? Suppliers must comply with the latest updates to the Walmart RFID mandate by August 1, 2025, to keep …

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