For consumer product companies, point-of-purchase (POP) retail displays are an effective solution for reaching more shoppers and achieving your business goals. Customizing your displays allows your brand to tailor the design and configuration to meet specific marketing objectives and drive in-store engagement.
Using stock or predesigned retail displays means your business loses out on valuable branding opportunities, negatively impacting your in-store differentiation and leaving your products to blend in with competitors. Tailored solutions can supercharge your storytelling and strengthen your brand identity, helping your products stand out to customers.
Explore the uses and benefits of custom displays below.
Understanding Custom POP Displays
Retail displays are an extension of your packaging. They are valuable advertising and marketing tools used to enhance customer experiences with your products in stores. Customizing your POP displays lets you showcase your items in unique, attractive fixtures.
You can choose different colors, configurations and sizes to align displays with your branding and marketing mission. Tailored displays enable your business to elevate how your merchandise is presented to potential customers. You can leverage the display to communicate with consumers and help them understand the benefits of your products. Store aisles and shelves can be cluttered with competitor options, and finding creative ways to make your products resonate with your target market is valuable for driving in-store engagement — and, ultimately, sales.
Customizing your retail displays rather than using standard, off-the-shelf options is one of the best ways to optimize your in-store strategy and create a memorable experience with your brand for shoppers.
Types of Customizable POP Displays
Businesses can tailor several types of POP retail displays using unique designs and structures, such as:
- Floor displays are freestanding units that retailers can place in aisles and other high-traffic zones.
- Inline displays help brands maximize their shelf space by organizing products into neat stacks or rows.
- End cap displays go on the end of an aisle and boost visibility.
- Gravity feed displays are functional options that allow the next product to fall into place when a shopper grabs the front item.
- Retail counter displays are smaller options found near checkout zones to encourage last-minute impulse purchases.
6 Key Advantages of Custom Displays
Customization lets your retail displays act as an in-store advocate for your brand. Tailoring these fixtures can improve a shopper’s perception of your products and ultimately entice someone to purchase. Dive deeper into some of the top custom display benefits below.
1. Increase Brand Awareness
Brand awareness is crucial to retail success for consumer product companies — customers need to know about your brand and products to purchase. Using generic displays can negatively impact how consumers see your brand and whether they remember it in the future. Custom displays are excellent tools for generating familiarity with your brand, imagery and merchandise. Greater awareness can translate to higher sales. You can leverage displays to cultivate a stronger visual presence in stores, making your products more memorable and identifiable.
By tailoring your retail displays to align with your branding and other marketing strategies, such as social media ads, television commercials or website design, you can create a cohesive brand that shoppers are more likely to recognize and engage with in stores.
2. Embrace Better Product Presentation
An attention-grabbing retail display is exciting for shoppers browsing store aisles in search of appealing products to take home. Your company can use customized configurations to benefit product placement strategies, drawing eyes to your offerings while ensuring optimal visibility and accessibility for consumers.
By showcasing your merchandise in a striking, well-organized way with a customized display, your brand can create a more aesthetically pleasing first impression with shoppers.
3. Enhance Promotions
Your brand can also use customized retail displays to amplify the impact of in-store promotions. For example, if a brand is launching a new product or presenting a limited-time offer, it can use its display design to communicate these special deals.
Generic retail displays do not offer personalized messaging, leading to missed opportunities to engage with shoppers and entice them to try something new. Use your display design to promote further interaction with your business’s offerings.
4. Improve Versatility
Creating custom displays also enables your business to present products in new and innovative ways. You can work with an expert to design your displays to optimize storage, helping retailers keep more of your products readily available for shoppers.
Unlike stock retail displays, customized options let you diversify your marketing messaging and construct specific solutions for different stores’ needs. Your brand can diversify its in-store presence across different retail settings to maximize impact.
5. Leverage Consumer Education Opportunities
A massive advantage of customizing retail displays is leveraging them to educate customers. These solutions offer valuable in-store real estate to share important insights about your products and mission. You can use displays to include details about your brand’s story, product features and consumer benefits. Shoppers may not buy your goods due to a lack of education regarding how products work, what they’re used for or their impacts. Customized POP displays provide these insights in an efficient, convenient and engaging way.
You can also leverage your displays to share additional places where the consumer can find your business, like your social media channels or website. If they enjoy your products, they can easily find more goods from your brand.
6. Boost Profits
Do not overlook the importance of display customization for driving higher in-store sales. POP displays are a cost-effective form of marketing that often offers a favorable return on investment (ROI) while benefiting your brand equity among consumers.
Tailored displays can function as an in-store sales representative for your brand. They can provide insights into the problems your products solve and how they will benefit the consumer’s life, inspiring impulse purchases. Investing in customized displays is one of the leading ways to make your brand more successful in retail stores.
Supercharge Your In-Store Strategy With Custom Displays From Creative Displays Now!
When you need custom retail solutions, turn to the experts at Creative Displays Now. With nearly 60 years in the display and packaging industry, we have a thorough understanding of display specifications for major retailers. Our team of more than 60 structural designers will help you get impactful, unique designs that set your brand apart from the competition.
With everything from design to distribution carried out under one roof, Creative Displays Now is your go-to partner for quickly creating high-quality displays and enhancing your in-store strategy.
Are you ready to get started? Request an estimate online for custom displays today.
