Dollar Store / Value Store Displays

Benefits of Custom Displays

There are many benefits to using custom displays to advertise your products in dollar stores and values stores. With some of the most competitive pricing, you want to make sure your items stand out from similar products in these stores with eye-catching displays. The major benefits of creative product displays are that they:

1. Emphasize Your Strengths

What problems do your products solve for your consumers? What does your company do better than everyone else? These are the questions you can answer on your product display packaging to highlight your strengths. When purchasing a new product, customers want to know how it will benefit them. Prove their purchase will be worth it by clearly stating your strengths on your custom store displays.

Depending on your target audience, you can focus on certain strengths over others. For example, at a value store, you can highlight the quality-for-value of your products so customers know they’re buying a quality product for a great price.

2. Build Brand Recognition

Product displays can build brand recognition, especially when they showcase designs optimized for maximum recognition. Big chocolate and candy brands are a perfect example of how design can build consumer’s brand awareness. If you see an orange package with yellow text in the candy aisle, it’s bound to be a Reese’s product. Similarly, Skittles has such an effective branding campaign that people will always recognize a red bag with a rainbow on it.

Ensure you’re building brand awareness in all your promotional products, including with dollar and value store displays. Utilize the most recognizable colors, images and phrasing to instill brand awareness in everyone who sees it.

3. Target the Right Audience Every Time

While digital marketing platforms have made great strides in targeting ads to consumers, that doesn’t mean print marketing must be flat and lifeless. With custom displays, you can make a connection with your consumer by predicting what they need.

When you’re able to successfully target a certain group or demographic, you can craft custom messaging that will appeal to their interests. A granola bar company might display its products in a big city as a great go-to snack for busy professionals on the run. Alternatively, their display cases in more remote areas might make associations with camping or hiking.

By customizing the messaging on your product displays, you can effectively target your audience and generate more sales.

4. Promote Your Values

Custom product displays in dollar and value stores can also promote your brand values. In a recent study, 62% of consumers listed a company’s ethical values and authenticity as a deciding factor in their purchasing decisions. Product displays might be a consumer’s first interaction with your company, so put your best foot forward by highlighting your company’s values.

If you have a unique culture or vision for the world, incorporate that into your product display design. Maybe you dedicate a percentage of your proceeds from this product to charitable or activist causes, or you promise to give back to the community or environment in some way when consumers make a purchase. Promoting these values will connect you to consumers who believe in your mission.