How to Get Your Product Into Big Box Stores
What Are Big Box Retailers?
Imagine finding your product on the shelf at a large retailer. Does it make your heart flutter? Getting a product into a big box store like Walmart or Target is a dream come true to many entrepreneurs or anyone who wants increased brand exposure. Millions of people shop at big box stores each year, and it’s how they discover new brands. For example, according to a survey by The NPD Group, 95% of Americans made Walmart purchases in 2016, and 84% shopped at Target. A recent report shows sales surging in big box stores, particularly Target, which had record-breaking sales growth in 2020.
Customers enjoy shopping at big box stores, especially as they spend more time at home with domestic activities, such as cooking and DIY projects. That’s because big box stores allow consumers to stock up on essentials and a range of other products at affordable prices. From a business perspective, large retailers enable smaller companies to fill large orders and enjoy greater visibility.
What Is Considered a Big Box Retailer?
Big box retailers occupy a large space, or more than 50,000 square feet, and offer various products. Unlike smaller, local businesses, big box stores profit through high sales volumes rather than high prices. This allows consumers to save money on big-ticket items and purchase goods in bulk. Big box retailers also typically offer an efficient, no-frills shopping experience. Customers can comfortably browse for hours or get what they need and be on their way.
Examples of top retail companies include Walmart, Costco, The Home Depot, Target and Best Buy. According to the National Retail Federation, Walmart is the leading retailer of 2020 and made almost $524 billion in sales in 2019.
What Will I Learn in This Guide?
If you have a product you’re proud of and can’t wait to share with as many consumers as possible, you might be ready for the major leagues. It’s challenging to get a product into a big box store, but it’s not impossible, either. As you might find out, all the hard work can pay off big in the end. For example, the oral care product company Quip raised $40 million through equity financing after launching their product in Target.
We’ll help you on your big-box journey with tips to make your products shine. This guide will cover topics such as:
- The benefits of selling your products in big box stores
- How to sell to big box retailers
- How to introduce a product to Walmart, Target and Whole Foods Market
- How to find the right store for your product
- How to make your products pop with custom displays
At Creative Displays Now, we’re passionate about imaginative, eye-catching displays and helping companies engage consumers. If you’re ready to make your product a household name, keep reading this guide, or contact us today to learn how we can help.