The Ultimate Beginner’s Guide to Point-Of-Purchase Displays
What Are Product POP Displays?
Customers are bombarded with advertisements wherever they go. In any store, they might encounter dozens of signs, displays, kiosks and even live product demonstrations. How can companies make their products stand out from the hundreds of other brands competing for attention? Custom point-of-purchase (POP) displays offer a dependable solution.
What Does Point of Purchase Mean?
Point of purchase describes the area where customers decide whether they want to buy a product. Point-of-purchase areas are located throughout a retail store, from the front to the back. For example, a supermarket aisle is a point of purchase and where customers decide to toss items in their cart.
What Are Point-of-Purchase Displays?
A POP display is a marketing material placed within a point-of-purchase area. POP displays are designed and positioned to grab customers’ attention and promote the displayed product.
POP displays come in various forms, from promotional signage to freestanding units that hold the advertised product. POP displays are often placed in high-traffic areas, such as near checkout lines or at the end of aisles.
What’s the Difference Between Point of Sale and Point of Purchase?
As mentioned above, a point of purchase can exist just about anywhere in a store. Whether a customer is flipping through magazines near the checkout counter or digging through a clearance bin at the back of the store, they are in a point of purchase area because they may decide to buy something. Point of sale (POS), on the other hand, refers specifically to the place where customers pay for items after they make a decision.
POS displays are a type of POP display designed to encourage buying as customers get ready to check out. They often include countertop units or smaller freestanding displays that prompt shoppers to buy on impulse.
What Will I Learn in This Guide?
If you’re new to the world of POP displays, you probably have a lot of questions. A POP display can make the difference between a customer buying your product or overlooking it in the store, so it’s essential to know some basics. In this guide, we’ll cover the following:
- The benefits of POP displays
- The best products for POP displays
- The different types of POP displays
- How to design effective displays
- The display manufacturing and shipping process
At Creative Displays Now, we understand the importance of POP displays and how they impact customers’ buying decisions. That’s why we’re committed to helping companies design and manufacture POP displays that make their products sparkle. If you’re ready to create an enticing display for your product and brand, reach out to us at Creative Displays Now.