If you sell products in a convenience store, it’s important to really think about the typical customer who’ll be shopping, as well as the transaction type they’re likely expecting during their visit. First and foremost, displays should be, you guessed it: convenient.
So what does that mean to you? We’ve got some great ideas to help you take your product from shelved to sold-out, simply by implementing C-store counter displays.
What is a PDQ display? PDQ displays are smaller, lightweight, easy-to-install trays, bins or racks that are generally used in check out areas of retail spaces. They’re basically point-of sale devices, and most corrugated PDQ displays are versatile in terms of what you can sell in them. The name “PDQ” is a play on the phrase “pretty darn quick” but it’s also sometimes called “product displayed quickly.”
Benefits of PDQ Displays
PDQ displays are great for smaller retail spaces or for the smaller areas (like check outs) in bigger spaces. In retail, it’s all about making the sale, so if you can find a place to sell something, you should take advantage of it! Every square inch of product placement real estate has the potential to improve your bottom line – and what retailer doesn’t want to do that?
If you’re selling food products, you don’t need us to tell you just how important it is that your tasty treats are displayed on an effective and proper food display stand.
But how do you find that perfect display that’s just right for your delicious items?
Great question…we believe wholeheartedly that not all displays are created equally. So read on to learn everything you need to know about selecting the perfect food display that represents, and more importantly, sells your brand.
Typically, your display is going to be one of the first things your customers will notice when browsing your retail space. But even if it’s not prominently placed (meaning, at the front of your marketplace), it still (perhaps even more so) needs to be a show-stopping sight once your customers find their way to it inside your store.
In the world of brick and mortar retail, displays are a fact of life. If you’re selling, you’ve got to be showing.
Okay, so you know you need displays, now what? Where do you go from here? How do you know if you should invest in permanent, or stick with customizable corrugated cardboard displays? What factors go into this decision? Before you go busting out your power drill and start screwing shelves into the walls, let’s look a bit more in depth at the differences of the two.
Corrugated Cardboard Displays Point of purchase (POP) displays are light-weight, durable, often temporary and, from a branding perspective, totally customizable. They’re custom-designed and manufactured with your precise product in mind, so they can be used to perfectly display everything from sunscreen to soda pop – and just about anything in between! They can be easily moved around and set up throughout your store, and there is a huge variety in basic style. Custom displays can be:
In the world of retail, creative displays can be the name of the game. Everything from size, to placement, to what product you showcase can affect your overall profit. Knowing not only what to display, but also how to best display it, is important. And, like most things in business, you need to weigh the cost factor. Is bigger and fancier and showier always the best route? Not necessarily. Sometimes, it’s the simple things that get the job done.
Check out our top 3 fave simple but effective retail displays that we recommend for 2018.
Simple display #1: The pallet display
From clothing to cat food, the pallet display is the ultimate in simply-designed displays. Completely customizable, you can modify everything from the shape and size to the wrap and messaging. And they’re available with merchandiser trays and interior support structures when you need something heavy duty. If you have a product to display, you can pretty much count on it looking brilliant on a pallet display. And the best part is pallet displays can even be stocked and shipped ready to go. From warehouse to store floor, ready to sell. The pallet display might just be our favorite display option.
WHY DO WE LOVE THEM? Pallet displays are practical in design without being over the top. They’re also great for a wide-variety of items, but still easily customizable.