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Types of Point-of-Purchase Displays

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When it comes to making a sale, every business has to find ways to stand out from the competition. Persuading shoppers to pick your product requires grabbing their attention and demonstrating why your brand is the superior choice. Point-of-purchase (POP) displays offer a simple strategy to accomplish this goal.

Of course, there’s more than one type of POP display style to choose from. From temporary fixtures to permanent structures, each POP display type offers unique business benefits. Learn more about each style — and how to use it to your advantage — below.

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Posted in In-Store Display Tactics

How to Streamline the Retail Customer Journey

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Retail customers have various ways to shop, from brick-and-mortar to e-commerce stores. When marketing your products, developing strategies that help you reach audiences in all channels is essential. Cross-channel marketing is one of the best ways to meet customer expectations and target customers in person and online.

Learn about cross-channel marketing and how to leverage it to streamline customer journeys.

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Posted in In-Store Display Tactics

How Color Psychology Influences Retail Sales

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How color psychology influences retail sales

Color psychology is the study of how colors subtly influence human emotions, decisions and perceptions. Using colors strategically in product displays or branding can evoke specific feelings to foster connections with your brand or products to drive purchases. By understanding the psychological impact of colors, retailers can create an atmosphere that resonates with consumers to boost engagement and prompt in-store sales.

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The Benefits of Dump Bin Retail Displays

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The benefits of dump bin retail displays

In-store shopping is on the rise, and physical retail spaces provide brands with a significant opportunity to connect with their customers. Ensuring you use retail spaces to boost brand awareness and increase sales is essential to an effective marketing strategy.

With 73% of purchase decisions made at the point of sale, businesses must leverage simple and effective marketing tools to attract attention and encourage impulse buying. Display bins for retail are a phenomenal tool for connecting with consumers, moving bulk items and boosting brand awareness.

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Posted in In-Store Display Tactics

How to Choose the Right Corrugated Display Company

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Corrugated creative displays and designs are undeniably amazing tools for selling in retail spaces. They help attract attention, set products apart from the competition, and ultimately, if they’re well-designed, can move product. So, how can you ensure your retail display manufacturer will develop a durable display that lasts, has quality imagery and is good value for money?

First and foremost, you need to make sure you’re working with reputable corrugated display manufacturers. We understand the challenges of finding corrugated display companies that produce high-quality, premium displays. That’s why we put together this list — to help you find a retail display manufacturer that’s known for craftsmanship and quality work. So before you order your first (or next) display, be sure the display company you’re partnering with holds the same values and pride in their work that you do in yours.

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Posted in Display and Packaging Design
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