With plenty of shoppers to target at brick-and-mortar stores, it’s important to have a sales strategy that will increase the interest in your products at these physical locations. Below are the major benefits of using custom displays that can elevate your brand:
You’re working on a point-of-purchase display for your products, and you want to make sure the result is durable, eye-catching and organizes the items to sell. Corrugated cardboard is a simple material with many features and practical uses that make it a desirable choice.
The benefits of corrugated cardboard displays are mainly related to how easy this material is to work with for manufacturers and retailers.
Note: Many people use the term “cardboard” when referring to corrugated materials for shipping or displays. Technically, cardboard refers to a thick paper stock, and corrugated materials include outer liners with fluting in the middle. In this article, we use both terms to refer to the thick corrugated fiberboard used to create durable displays.
With so many options, designs and types of retail signs, it’s not always easy to know where to start when you’re ready to promote your products. Creating attractive signage mainly involves knowing how to read your customers and what they would be interested in, but it’s helpful to know about strategies that work to actually sell the products.
Effective visual merchandising can be easy and affordable to achieve. Below is a series of tips for creating the best possible retail signage:
How many changes have you noticed in your industry after the pandemic started? In recent years, retailers have transformed their point-of-purchase displays to be more dynamic and creative. Many companies have re-evaluated their marketing strategies post-COVID-19 and are now more willing to experiment with new technology and methods than before.
Learn more about modernizing your POP displays and the latest techniques and industry trends.
Customers have a lot to look at when they’re browsing store aisles, from advertisements and promotions to the seemingly endless selection of products. It can be difficult to get noticed in a brick-and-mortar environment, but aisle violators can help you grab customers’ attention.
Aisle violators have many uses and can be specific to your brand or advertise certain types of products. Keep reading to learn how aisle violators can maximize the customers’ exposure to your products.