If you’re looking for an excellent opportunity to boost your sales and gain brand recognition, seasonal merchandising is one of the best ways to do it. So, what is seasonal merchandise, and how can you execute a seasonality strategy effectively? In this guide, we’ve outlined all you need to know about what seasonal merchandise is and five seasonal merchandising strategies you can implement for retail success.
When it comes to making a sale, every business has to find ways to stand out from the competition. Persuading shoppers to pick your product requires grabbing their attention and demonstrating why your brand is the superior choice. Point-of-purchase (POP) displays offer a simple strategy to accomplish this goal.
Of course, there’s more than one type of POP display style to choose from. From temporary fixtures to permanent structures, each POP display type offers unique business benefits. Learn more about each style — and how to use it to your advantage — below.
Retail customers have various ways to shop, from brick-and-mortar to e-commerce stores. When marketing your products, developing strategies that help you reach audiences in all channels is essential. Cross-channel marketing is one of the best ways to meet customer expectations and target customers in person and online.
Learn about cross-channel marketing and how to leverage it to streamline customer journeys.
Color psychology is the study of how colors subtly influence human emotions, decisions and perceptions. Using colors strategically in product displays or branding can evoke specific feelings to foster connections with your brand or products to drive purchases. By understanding the psychological impact of colors, retailers can create an atmosphere that resonates with consumers to boost engagement and prompt in-store sales.
In-store shopping is on the rise, and physical retail spaces provide brands with a significant opportunity to connect with their customers. Ensuring you use retail spaces to boost brand awareness and increase sales is essential to an effective marketing strategy.
With 73% of purchase decisions made at the point of sale, businesses must leverage simple and effective marketing tools to attract attention and encourage impulse buying. Display bins for retail are a phenomenal tool for connecting with consumers, moving bulk items and boosting brand awareness.