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Common Mistakes in Retail Display Designs and How to Avoid Them

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Some retail store business owners believe that success rests solely and firmly on product selection and price. While it is true that these factors are essential to get shoppers through your door and convince them to buy, would you believe it if we told you there’s much more to the story?

Presenting an attractive, logical, user-friendly retail display scheme helps every step of the way. Running an enticing shop means more than just putting things on shelves or racks. But how do you accomplish this? Read on to explore the top four mistakes shop owners make in retail display design – and more importantly, learn how you can avoid these mistakes to keep them from affecting your bottom line.

RETAIL DISPLAY DESIGN MISTAKE #1: Awkward or Disorganized Flow of Traffic
The Mistake: Narrow, uneven or twisted paths that disrupt a smooth flow of traffic through your store can make shopping uncomfortable. Not only do your pathways between shelving units, POP display stands and display racks need to be wide enough for shoppers to browse comfortably, but the overall design needs to encourage traffic flow as well.

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Posted in In-Store Display Tactics, Retail Display Examples

Featured Retail Display Client: Cutco

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If you’re like most people, you’ve at one time or another used a kitchen knife that required you to saw through food like you’re hacking through the trunk of the Christmas tree. Dull blades are no fun for the at-home chef, but beyond the frustration of that lackluster blade, did you know that it’s actually a dull knife that causes most cooking accidents? Yeah…we were surprised too!

When it comes to preparing delicious show-stopping meals for guests and family, you need sharp cutlery that makes the cut – pun intended.

Introducing our latest Featured Client, Cutco, the largest American manufacturer of premium cutlery for almost 70 years. Cutco knives are designed to slice any type of food in a precise and safe manner, every single time.

Cutco - our Retail Display Featured Client

The Cutco Story
Since 1949, Cutco has manufactured high-quality kitchen knives that have become a household name. Contrary to many knives that are made of wood and cheap plastic, the premium cutting tools Cutco crafts have handles composed of thermo-resin for optimal strength and durability.

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Posted in Display and Packaging Design, Retail Display Examples, Success Stories

Featured Client: Best Home Furnishings

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At Creative Displays Now, we’re all about helping customers come up with the perfect way to showcase their products. But what about when you already have a display design concept in mind, and you need us to execute it exactly to your specifications?

Don’t worry…we’ve got you covered then, too!

Best Home Furnishings: A Company Built On Craftsmanship
Check out what we did for our latest Featured Client, Best Home Furnishings. Formed in 1962 by two friends who initially operated the business out of an old cannery, Best Home Furnishings started as a repair shop for chairs and truck seats. Because founders Clem Lange and Ernie Prechtel Sr. remained on the production line as the business grew (eventually moving out of the old cannery), it was easy to ensure that every piece was made the perfection. And that philosophy and strive for perfection has followed the company every step of the way.

Best Home Furnishings - Retail Displays

They continued to expand as the years went by, even becoming the world’s leading manufacturer of swivel chairs. As they grew, they began to diversify their product range and warehouse locations. Today, they employ close to 900 people and make over 2,400 styles within 7 different product categories. Even the pickiest interior designer will find something that suits them – especially since Best Home Furnishings offers over 800 leather and fabric choices.

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Posted in Success Stories

Featured Client: Oliver Winery & Vineyards

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Life is full of ups and downs, but at least you know there’s always one thing you can count on: wine.

That’s why we’re especially thrilled to introduce you to Oliver Winery & Vineyards, our latest Featured Client here at Creative Displays Now.

Featured Retail Display Customer - Oliver Wine

About Oliver Winery
These days, it seems like more and more wineries than ever are cropping up all over the United States. So to really stand out means you’re doing something right. And that’s exactly why we love Oliver Winery – they’re focused on thinking differently, which we think has contributed greatly to the fact that they’ve been around for 45 years.

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Posted in Display and Packaging Design, Retail Display Examples, Success Stories

Featured Client: O’Connor Brewing

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Spring is here and Summer is just around the corner, which means one thing. It’s time to start planning those lazy, carefree days of cookouts, games, and cracking open ice cold beers.

That’s where our newest Featured Client, O’Connor Brewing Company, comes in! Based in the Ghent district of Norfolk, Virginia, O’Connor Brewing Co. combines a love of the local with the expertise and commitment to excellence of the international beer market.

Featured Display Client - O'Connor Brewing

In true beer-aficionado fashion, the company’s founder developed his love for beer in college. But soon, simply loving beer wasn’t enough…and just like that, a passion for brewing his own craft beer was born!

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Posted in Display and Packaging Design, Retail Display Examples, Success Stories