Displays for retail stores offer companies many benefits, such as drawing attention to products, building brand awareness, educating consumers, increasing return on investment (ROI), and targeting impulse purchases.
Considering the fact that consumers spend an average of $3,768 every year on impulse purchases, retail displays are an essential investment.
Like any investment, there are inherent risks.
To maximize their investment, a brand’s leader must audit retail display risks and implement corresponding solutions. Mitigating risk increases the likelihood of a smooth launch.
Displaying your products in major retailers like Home Depot or Lowe’s exposes them and your brand to thousands of potential customers. However, getting your products accepted can be challenging. Considering how you want to display your product is the first step.
Home improvement displays must be high-quality and eye-catching and meet the store’s specifications. To ensure you are allowed floor space, work with an experienced display provider. Creative Displays Now has been helping customers create custom hardware displays for over 60 years. We understand the requirements for signage, shelving, fixtures and displays for Lowe’s and Home Depot and can help you work through the process.
Those in the retail space know that how and what customers buy has changed drastically over the past decade. These trends are especially relevant in light of the COVID-19 pandemic, as more than 60% of American buyers altered their shopping habits.
Although restrictions have eased up significantly since then, many shoppers have found that they prefer these new habits. It’s crucial for small and large businesses throughout the retail industry to know what’s next.
Your marketing strategy determines your business’ success. Effective marketing is customer-focused and often involves multiple channels. Even if you use several advertising platforms, you should still pay attention to in-store advertising.
In-store advertising allows you to go head-to-head with your competitors to entice customers. You win once you convince someone to buy your product. A point-of-purchase display is an excellent way to convert shoppers into buyers. Continue reading “The Benefits of Custom POP Displays”→
When you have a display advertising campaign, it’s crucial to monitor the results. This involves evaluating the performance, impact and profit of your campaign. By assessing these factors, you can determine if you’re getting your desired return on investment (ROI).