Blog

Corrugated Cardboard Displays Vs Permanent Displays

Posted on

In the world of brick and mortar retail, displays are a fact of life. If you’re selling, you’ve got to be showing.

Okay, so you know you need displays, now what? Where do you go from here? How do you know if you should invest in permanent, or stick with customizable corrugated cardboard displays? What factors go into this decision? Before you go busting out your power drill and start screwing shelves into the walls, let’s look a bit more in depth at the differences of the two.

Corrugated Cardboard Displays
Corrugated DisplayPoint of purchase (POP) displays are light-weight, durable, often temporary and, from a branding perspective, totally customizable. They’re custom-designed and manufactured with your precise product in mind, so they can be used to perfectly display everything from sunscreen to soda pop – and just about anything in between! They can be easily moved around and set up throughout your store, and there is a huge variety in basic style. Custom displays can be:

  • Floor displays
  • Counter displays
  • Pallet displays
  • Endcap displays
  • Power wing/sidekick displays
  • Display bins/case stackers
  • Inline displays
  • Brochure holders

Continue reading “Corrugated Cardboard Displays Vs Permanent Displays” →

Posted in Display and Packaging Design, Printing, Manufacturing, and Product Pack-Out

Top 3 Examples of Simple but Effective Retail Displays

Posted on

In the world of retail, creative displays can be the name of the game. Everything from size, to placement, to what product you showcase can affect your overall profit. Knowing not only what to display, but also how to best display it, is important. And, like most things in business, you need to weigh the cost factor. Is bigger and fancier and showier always the best route? Not necessarily. Sometimes, it’s the simple things that get the job done.

Check out our top 3 fave simple but effective retail displays that we recommend for 2018.

Simple display #1:  The pallet display
From clothing to cat food, the pallet display is the ultimate in simply-designed displays. Completely customizable, you can modify everything from the shape and size to the wrap and messaging. And they’re available with merchandiser trays and interior support structures when you need something heavy duty. If you have a product to display, you can pretty much count on it looking brilliant on a pallet display. And the best part is pallet displays can even be stocked and shipped ready to go. From warehouse to store floor, ready to sell. The pallet display might just be our favorite display option.

Retail Pallet Display
Retail Pallet Display

WHY DO WE LOVE THEM? Pallet displays are practical in design without being over the top. They’re also great for a wide-variety of items, but still easily customizable.

Continue reading “Top 3 Examples of Simple but Effective Retail Displays” →

Posted in Display and Packaging Design, In-Store Display Tactics, Retail Display Examples

When to Take Down and Retire Your Retail Displays

Posted on

Retail displays can be the showstoppers every retail establishment needs to set them apart from the competition. And boy, is there a ton of competition out there these days.

With online shopping trends on the rise and no end in sight, brick and mortars need to do everything they can to be better than the shop next door. In 2017, nine major US retailers closed up shop, claiming bankruptcy…and that’s in addition to the previous nine that did so in 2016…

18 major retailers have filed for bankruptcy in the last two years! Think about that! Do you know what it takes to keep your doors open?

Retail Displays

 

Today, retail establishments have to be better, brighter and busier than ever to ensure success in the physical market space. Have you ever thought about how your retail displays can help you do just that? More to the point, have you thought about how displays are a part of the equation? How long do you keep your POP retail displays up? What are the tell-tale signs that a display is old and tired? When (and how) should you roll out new displays?

Continue reading “When to Take Down and Retire Your Retail Displays” →

Posted in Display and Packaging Design, In-Store Display Tactics, Retail Display Examples

Common Mistakes in Retail Display Designs and How to Avoid Them

Posted on

Some retail store business owners believe that success rests solely and firmly on product selection and price. While it is true that these factors are essential to get shoppers through your door and convince them to buy, would you believe it if we told you there’s much more to the story?

Presenting an attractive, logical, user-friendly retail display scheme helps every step of the way. Running an enticing shop means more than just putting things on shelves or racks. But how do you accomplish this? Read on to explore the top four mistakes shop owners make in retail display design – and more importantly, learn how you can avoid these mistakes to keep them from affecting your bottom line.

RETAIL DISPLAY DESIGN MISTAKE #1: Awkward or Disorganized Flow of Traffic
The Mistake: Narrow, uneven or twisted paths that disrupt a smooth flow of traffic through your store can make shopping uncomfortable. Not only do your pathways between shelving units, POP display stands and display racks need to be wide enough for shoppers to browse comfortably, but the overall design needs to encourage traffic flow as well.

Continue reading “Common Mistakes in Retail Display Designs and How to Avoid Them” →

Posted in In-Store Display Tactics, Retail Display Examples

Featured Retail Display Client: Cutco

Posted on

If you’re like most people, you’ve at one time or another used a kitchen knife that required you to saw through food like you’re hacking through the trunk of the Christmas tree. Dull blades are no fun for the at-home chef, but beyond the frustration of that lackluster blade, did you know that it’s actually a dull knife that causes most cooking accidents? Yeah…we were surprised too!

When it comes to preparing delicious show-stopping meals for guests and family, you need sharp cutlery that makes the cut – pun intended.

Introducing our latest Featured Client, Cutco, the largest American manufacturer of premium cutlery for almost 70 years. Cutco knives are designed to slice any type of food in a precise and safe manner, every single time.

Cutco - our Retail Display Featured Client

The Cutco Story
Since 1949, Cutco has manufactured high-quality kitchen knives that have become a household name. Contrary to many knives that are made of wood and cheap plastic, the premium cutting tools Cutco crafts have handles composed of thermo-resin for optimal strength and durability.

Continue reading “Featured Retail Display Client: Cutco” →

Posted in Display and Packaging Design, Retail Display Examples, Success Stories