In today’s retail environment, point of purchase (POP) displays are a crucial tool for driving sales and brand awareness. But with so many products on the market, how do you design a display that will stand out?
As more aspects of sales go digital, you probably think about how you can stay ahead with marketing techniques and strategies that will work in the modern industry. Physical temporary displays are still beneficial for sales. Keep reading to learn about the value of using temporary vs. digital displays to promote your products. Continue reading “Using Temporary Displays in the Digital World”→
With plenty of shoppers to target at brick-and-mortar stores, it’s important to have a sales strategy that will increase the interest in your products at these physical locations. Below are the major benefits of using custom displays that can elevate your brand:
You’re working on a point-of-purchase display for your products, and you want to make sure the result is durable, eye-catching and organizes the items to sell. Corrugated cardboard is a simple material with many features and practical uses that make it a desirable choice.
The benefits of corrugated cardboard displays are mainly related to how easy this material is to work with for manufacturers and retailers.
Note: Many people use the term “cardboard” when referring to corrugated materials for shipping or displays. Technically, cardboard refers to a thick paper stock, and corrugated materials include outer liners with fluting in the middle. In this article, we use both terms to refer to the thick corrugated fiberboard used to create durable displays.
With so many options, designs and types of retail signs, it’s not always easy to know where to start when you’re ready to promote your products. Creating attractive signage mainly involves knowing how to read your customers and what they would be interested in, but it’s helpful to know about strategies that work to actually sell the products.
Effective visual merchandising can be easy and affordable to achieve. Below is a series of tips for creating the best possible retail signage: