Design Elements to Consider for Beverage Displays



What Makes a Good Retail Beverage Display?

Can you recall a beverage display that drew your attention? Did it have bright colors, unique shapes or striking imagery? An effective display stops customers in their tracks and prompts them to make a purchase. Designers create catchy displays using design elements, such as color and theme, that appeal to a target audience. If you work in the beverage industry, you can boost your business by using enticing displays that make your product stand out.

Why Is a Retail Display Important?

Retail displays have long been a critical part of beverage merchandising and promotions and are particularly helpful for encouraging impulse buys. Customers commonly purchase beverages spontaneously, especially if they encounter a well-made display. According to a 2018 survey, 74% of consumers said they purchase single-serve cold beverages on impulse.

Retail displays are critical to a company’s success for many reasons, such as:

  • Improves price image
  • Increases profits
  • Creates space for new products
  • Boosts impulse buys
  • Raises brand awareness
  • Creates memorable in-store experiences
  • Enhances the atmosphere

Altogether, retail displays give consumer packaged goods companies a competitive edge.

What Will I Learn in This Guide?

If you’re interested in attracting more customers and boosting sales, it pays to know about display design. In this guide, we’ll cover some basics and explore topics such as:

  • Factors that influence consumer buying decisions
  • Design elements to consider for beverage displays
  • Various types of displays for beverage products
  • Creative drink display ideas

Are you ready to design a beverage display for your product now? At Creative Displays Now, we thrive on helping our customers succeed by designing and manufacturing unique and attention-grabbing displays. To learn more about our design process, reach out to us today.

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