What is a PDQ display? PDQ displays are smaller, lightweight, easy-to-install trays, bins or racks that are generally used in check out areas of retail spaces. They’re basically point-of sale devices, and most corrugated PDQ displays are versatile in terms of what you can sell in them. The name “PDQ” is a play on the phrase “pretty darn quick” but it’s also sometimes called “product displayed quickly.”
Benefits of PDQ Displays
PDQ displays are great for smaller retail spaces or for the smaller areas (like check outs) in bigger spaces. In retail, it’s all about making the sale, so if you can find a place to sell something, you should take advantage of it! Every square inch of product placement real estate has the potential to improve your bottom line – and what retailer doesn’t want to do that?
A huge advantage to PDQ displays is they’re delivered all but ready to go. They come out of the shipping box and onto your shelf or floor, meaning you can start moving product and collecting money within minutes. You don’t have to spend time stocking shelves or organizing how product sits on a shelf or counter. PDQs were designed with speed and efficiency in mind.
What Products Do Well in PDQ Displays?
Generally, smaller products work best in PDQ displays. They can be stocked with any number of items, but merchandise is often placed in multiple rows or stacks, and most will comfortably hold 10-20ish products. Anything from chapstick to ear buds to foil packs can work in a PDQ display. But it’s more than the actual product you’re selling; it’s also how they’re branded that can really make a difference.
Eye-catching colors and graphics, bright logos, quick, sharp one-liners and value propositions all make PDQs effective tools that grab customers’ eyes and educate them on the product while encouraging them to buy.
Selling a variety of products is easy with the right PDQ. You can sell:
- Hair accessories
- Hand sanitizer
- Personal hygiene products
- And much, much more!
Where Do PDQs Work Best?
PDQs will work in a number of retail spaces, including:
- Big box stores
- Convenience stores
- Electronics stores
- Gas stations
- Grocery stores
- Mall kiosks
- Truck stops
If you’d like to learn more about PDQs and see how and if they can make a difference in your retail store, contact Creative Displays Now today – we love helping customers figure out new ways to sell products and improve their profit. Creative Displays Now has more than 50 years in the business and has won more than 100 industry awards…and that means we know a little bit about what sells and how to sell it. Let us help you today!