What Does PDQ Stand For?
In retail settings, PDQ stands for Pretty Darn Quick or Product Displayed Quickly (PDQ) display. These displays have lots of benefits and advantages for consumer product companies. Having a PDQ display means your products spend less time on the shelves and provide valuable advertising space to improve your brand’s recognition in the industry.
Continue reading to learn more about PDQ displays and how they can help sell your products.
Table of Contents:
- What is a PDQ Display?
- What Does PDQ Mean in Retail?
- Benefits of PDQ Displays
- Best Products for PDQ Displays
- Where Do PDQs Work Best?
What Is a PDQ display?
Essentially, PDQ displays are bins, trays or racks that can be installed fast and with little effort. These small and lightweight product displays are typically used in the impulse purchase sections of shops, checkouts or at sales counters. Sometimes, you can place PDQs in aisles that get a lot of foot traffic. They are versatile point-of-sale devices used to sell a variety of products.
What Does PDQ Mean in Retail?
In retail, PDQ displays are also known as Shelf-Ready Packaging or Retail Ready Packaging. PDQs displays are vital for helping you sell your products in retail spaces.
When writing their shopping lists, consumers probably don’t add brands next to each item. They might have a mental note of which brands they prefer but pricing and branding can sway them. You can get your products in front of customers quickly and efficiently using PDQ packaging and displays. Improving your products’ shelf visibility can help them stand out and increase impulse purchases.
There are two main functions of PDQ displays — they fast-track product stocking and they are advertising spaces. Most PDQ displays require little to no setup. You can stock trays, bins and racks with products before going to a retail store. Once you have arrived, all you have to do is place your display in its designated spot. The ability to set up multiple displays ensures your product can be in as many stores as possible.
Another element of PDQs is that they provide additional free advertising space. The sides and backs of PDQs can showcase product pictures, extra product information for consumers and QR codes for your app or website. This is particularly useful if you run a competition or promotion where you can easily add callouts and information to consumers. If you want to host a tasting at a store, PDQs can reinforce your brand’s identity and offer consumers additional information. Providing customers with all this extra information can help you influence their purchasing decisions.
PDQs are a convenient way to stock your products and a powerful communication tool for brands. Used correctly, they can significantly impact your product’s sales.
Benefits of PDQ Displays
PDQ displays are well suited for retail spaces, especially areas with limited space, such as sales counters and checkouts. Retail is all about making sales, so it is best to take advantage of any space in a store to display your product. Every square inch of product placement real estate has the potential to improve your bottom line – and what retailer doesn’t want to do that?
A major benefit of PDQ displays is they’re delivered all but ready to set up. Take them out of their shipping box and place them on the retail floor so you can start selling products within minutes. You don’t have to spend time stocking shelves or organizing how product sits on a shelf or counter. A primary driver behind the easy design of PDQs is the fast pace of retail- the less time a store associate or merchandiser spends on setting up stock, the more time they have to focus on selling your product and setting up your displays elsewhere.
If you want to catch impulse buyers, PDQs can be ideal. They can be customized to your specific brand look. Strong colors create a visually appealing display that will draw consumers to your products. Combine attention-grabbing visuals with the ability to place PDQ displays nearly anywhere to drive purchases, especially at the checkout section or on sales counters.
As more and more industries focus on the environment and sustainability, so does retail. PDQs are an environmentally sustainable display option as they can be made out of cardboard. As a result, they can be reused and recycled. In certain instances, you can even use recycled materials to produce PDG display units.
As a bonus, PDQ displays are customizable. The colors, messaging, size and shape can be custom-built to your specifications. You can reinforce your branding by matching your PDQ to your packaging, the season or any competition you are holding. You can easily tailor your brand messages and product displays in different regions. This will ensure your products stand out from the many products in a store.
Best Products for PDQ Displays?
Smaller products work best in PDQ displays. You can stock them with any number of items, but you generally place merchandise in multiple rows or stacks. Anything from chapstick to earbuds to foil packs can work in a PDQ display. But it’s more than the product you’re selling, it’s also how you brand them that can make a difference.
Eye-catching colors and graphics, bright logos, quick, sharp one-liners and value propositions all make PDQs practical tools that grab customers’ eyes and educate them on the product while encouraging them to buy.
Selling a variety of products is easy with the right PDQ. You can sell:
- Greeting cards
- Hair accessories
- Hand sanitizer
- Personal hygiene products
Where Do PDQs Work Best?
Some of the best retail spaces for PDQs include:
- Airports kiosks and stores
- Gas station retailers
- Grocery stores
- Convenience stores
- Electronics shops
- Mall kiosks
- Truck stop retailers
Create Custom Cardboard PDQ Displays With Creative Displays Now
If you’d like to learn more about PDQs and see how and if they can make a difference, contact Creative Displays Now or give us a call today at 1-855-284-6922. Our experienced team will help your design custom PDQs that will help get your products the attention they deserve, helping you drive profits.
Creative Displays Now has over 60 years of experience in the custom retail display business and has won over 100 industry awards. With the help of our team, we can tell you what will sell and use tested methods to sell your products. Speak to a member of our team today!
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*Post was last updated on December 12, 2022 at 8:50AM EST*