Types of Retail Store Layouts

Whether you’re just starting to design your store’s floor plan, or if you’re completely revamping your current store, you probably have all kinds of questions about the different types of retail floor layouts. We know there’s a lot to think about, so we’ll take you through some of the most common retail store floor plans and highlight the benefits of each one.

Retail Display Layout

Straight Retail Floor Plan
A straight retail floor plan is probably the most recognizable type of store layout design. Celebrated for its economy of floor space, the straight plan uses store walls, corner spaces, custom retail displays, and other shelving fixtures to maximize every possible selling point on the floor. Straight store layouts are also chosen for their ability to work with many different types of floor displays – so you don’t have to select your fixtures according to your floor plan.

Benefits: These floor plans are ideal for newer, local businesses who may not yet have the financial means to purchase larger stores or create elaborate floor plans. Still, as the layout is so intuitive and convenient, more popular stores and companies (like Apple!) often make use of it as well.

Angular Retail Floor Plan
Though perhaps the name may seem a bit counter-intuitive, angular layouts actually use curved and winding displays and fixtures that require customers to leap “from lily pad to lily pad” to find products. This often lends a higher-end feel, and is popular in many internationally-recognized clothing stores. Since the “lily pads” mean that not as many products can be displayed at once (again, making customers think they’re getting the last one of something) much of your excess stock will have to be kept in a back room or underneath the angular displays.

Benefits: There is a psychology to this layout. Not seeing rows and rows of stock subliminally encourages customers to “buy now” – it’s ideal for retailers with higher-priced items.

Geometric Retail Floor Plan
If you’re geared towards a millennial demographic, or if you’ve just set yourself up as a hip and trendy brand, consider using the geometric layout. This style layout uses a variety of displays of all shapes and sizes – think squares, ovals, and rectangles.

Benefits: You can have customers follow a particular pattern while walking in your store, or more easily direct them toward a certain product. You can use this layout to your benefit as you can either target high-end price points, or direct customers to sale merchandise you need to move quickly.

Diagonal Retail Floor Plan
Here’s a name that is exactly what it sounds like – a diagonal retail floor plan means that shelves and displays are placed in several diagonal rows. Diagonal layouts may be a wise lay out choice to use depending on the location of your store and the cost of your merchandise. Keep in mind, though, if shoppers can come in and take whatever they like without assistance, it may be wise to have someone up front acting as extra security.

Benefits: This layout allows you to keep a close eye on your products, which may be useful if you sell high-end, valuable merchandise.

Now that you’ve learned about the different types of retail layouts available to you and your store, it’s time to start thinking about shelving, custom displays, and much more. Keep checking back for constant updates on how to streamline your business and improve your store’s layout.

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Posted in Display and Packaging Design, In-Store Display Tactics