Types of Custom Retail Packaging
You can invest in many types of customizable retail packaging products. Some common options include:
Promotional Box
A promotional box is a unique display for your products. You would use these boxes to reach a specific audience, usually the press, new employees, influencers, or tradeshow and other event guests. You put special items in promo boxes to garner attention to your brand — and as a result, you need the box to match your business.
Select an appropriately sized box for the products you intend to mail and then choose coloring, fonts and images that engage your audience and help cement your brand in their minds.
Mailer Box
A mailer box is the packaging you send a product in when you ship it to a customer. These options often come as boxes, though they can also look more like a bag. Often, this lightweight packaging can save you on shipping costs and keep the items inside cushioned and safe.
Mailer boxes, bags and other packaging materials are beneficial because they assist with shipping while promoting your brand. This packaging is commonly used for e-commerce brands.
Carton Box
Customized cartons are also an excellent option for retail settings. These boxes are designed to be easy to open, making it a better experience for the customer. Plus, you can fully customize them to match your branding. Cartons work well for subscription boxes and in-store settings. They are common in the beauty industry, though popular among others.
Luxury Boxes
Luxury or specialty boxes look different than regular options. You can get these boxes in many forms, including:
- Collapsible
- Detachable lid
- Partial cover
- Flip lid
- Round
- Custom shapes
- Magnetic flaps
Going with a luxury or specialty box is your best bet if you want to use customized and unique packages for your merchandise.
Counter Shipper Display
Point of purchase shipper and counter displays work well for simultaneous shipping and marketing. You can customize these boxes to look however you want, making them great for anything from in-store sales to conventions. They work best for lightweight products near checkout counters.
Other Packaging Options
If you would prefer a different packaging type for your products, there are plenty of other retail packaging options you can look into. Some types to consider include:
- Hanging boxes with window
- Tuck end boxes
- Gabled and carrier boxes
- Disc holders
- Bags and pouches
- Inserts and accessories
Regardless of what type of retail packaging you need — whether for in-store purposes, trade events or e-commerce — customizing it to fit your branding and exact needs creates a pleasant experience for your audience.
Benefits of Custom Printed Retail Packaging
When packaging your products for retail, you need to consider several factors, including the size, shape and protective layers that will best serve the product. If you’re planning to ship or display products in your retail location, you must also consider the story your package tells. With so many factors in play, custom printed retail packaging offers many unique advantages over plain packaging:
- Flexible: When you choose custom retail store packaging, your business will have maximum flexibility to pick the style, size and artwork that reflects your brand.
- Affordable: Cardboard packaging is lightweight and cost-effective. These structures are typically for temporary use and are a budget-friendly way to keep your packaging and displays up to date. Swap out your custom retail packaging to reflect your current brand, latest promotions or new products at an affordable rate.
- Recyclable: Unlike most plastic or metal materials, cardboard and corrugated retail packaging is 100% recyclable. We manufacture our eco-friendly retail packaging from 65-90% post-consumer waste for the ultimate sustainable solution. Reduce your company’s carbon footprint when you turn to sustainable retail product packaging companies such as Creative Displays Now.
- Branded: Custom packaging can enhance your product appeal and provide a memorable experience for your customers. Expand your brand awareness and enhance your customers’ experience with high-quality boxes that send a branded message.
- Protected: Custom-fit packaging solutions will keep your products snug and safe in their retail boxes. Choose the optimal size and level of protection to help you save on shipping costs and retail floor, shelf or counter space.
Working With Creative Displays Now
Creative Displays Now is a retail product packaging company that offers unmatched retail expertise and primary packaging solutions to our customers. Whether you’re a start-up or a large-scale store, we bring several unique factors to each project to help businesses see increased sales and expanded brand awareness.
Customized Displays and Specialty Packaging
Creative Displays Now is a retail packaging manufacturer known for our flexible customization options and creative solutions. We offer a variety of quality printing styles and use advanced technology to provide customers with the ultimate custom-built displays and custom retail packaging. Tailor your retail packaging size, style, colors, images, messaging and more for a one-of-a-kind finished result.
In-House Production
Every step of our packaging production happens under one roof. From design to distribution, our in-house team works on each project without outsourcing their work. Thanks to this level of control, we can maintain consistently high standards for quality and timeliness. You can expect your retail store packaging to arrive exactly when you expect it. We’re proud of an on-time record that’s above 99%, reflecting our commitment to excellent service and speed.
Responsive Customer Service
Our customer service team goes above and beyond to deliver results for each customer. Whether you have questions about your retail product packaging, need design assistance or would like to make changes to your prototypes, our team is here to help. With almost 60 years in the packaging and display business, Creative Displays Now brings expertise and empathy to every single customer interaction. You’ll always know that your project is our priority.
Retail Packaging That Fosters Sustainability
When you work with Creative Displays Now, you join others in the retail industry who are moving forward to more sustainable ways of doing business. Manufacturing fully recyclable corrugated cardboard displays from mostly recycled material helps ensure your displays require far fewer scarce resources.
In addition to the direct impact of your company using sustainable materials for retail packaging, you show that your business cares about the environment and does its part to promote recycling while presenting strong and durable store displays to your clients. Our corrugated cardboard creations are stunning custom solutions that fit your brand and showcase your values.
Get Your Custom Retail Packaging Estimate Today
Are you interested in incorporating branded retail product packaging in your store today? Creative Displays Now can design, manufacture and distribute your displays entirely in-house. Get an estimate for your retail-ready packaging today, or give us a call with any questions!
1-866-244-2214
