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Five Steps to the Perfect Point-of-Sale Display: From Sketch to Reality

Bringing a custom point of sale display from concept and design to practical reality can be a complex process. At Creative Displays Now (CDN), we have more than 50 years in the commercial display industry. During that time, we have fine-tuned our workflows to provide you with the highest quality products in the fastest possible time. Here’s a step-by-step overview of how the process works at the CDN facility.

Step 1—Custom Design
At CDN, our design team can sketch out cutting-edge ideas for your company to evaluate. Alternatively, we can take your idea and run with it. Once the concept is in place, we will provide your company with visual representations of your planned display unit. Once you are satisfied with the design, we move on to the next stage of our production process.

POP Display Design

Step 2—Prototyping
By creating a prototype of your custom point of sale display, CDN can allow you to make any necessary adjustments and to ensure that your design meets your expectations prior to full scale production. We welcome feedback on our prototype designs and can deliver full-color graphic printing to provide you with the full effect of your proposed display.

Cardboard Display Prototyple

Step 3—Printing
When you have approved your prototype design, the CDN printing and fabrication team will get to work to bring your idea to reality. We employ a wide range of printing methods that include the following:

  • Digital printing for fast and cost-effective results on short-run projects
  • Lithography for the highest quality images and the widest range of material types
  • Flexography for cost-efficient large-scale printing runs that require only a few colorsAt CDN, we perform all printing and prepress work in-house to provide the highest degree of quality control and the fastest turnaround times for your project. We employ highly skilled professionals with standout credentials in their field to ensure that your colors are accurate and that your printing is up to your high standards.

Display and Package Printing

At CDN, we perform all printing and prepress work in-house to provide the highest degree of quality control and the fastest turnaround times for your project. We employ highly skilled professionals with standout credentials in their field to ensure that your colors are accurate and that your printing is up to your high standards.

Step 4—Fabrication
With five manufacturing facilities and more than 1.2 million square feet of floor devoted to fabricating displays, CDN is well equipped to handle projects of any size. Our on-site corrugator allows us to maintain added control over project costs and provides us with increased flexibility when turning your display concept into a reality.

Step 5—Shipping Out
The final stage of our production process is the distribution of your displays to retail outlets across the country. We can hand-pack your products to provide white-glove service all the way to their destinations and can even assemble them at our facility in Minneapolis, Minnesota, for shipment anywhere in the U.S. or Canada.

Cardboard Bin Display for Target

The display design and fabrication team at CDN are proud to provide our clients with the fastest service and the most appealing display units in the industry. We go the extra mile from start to finish to ensure that you receive the best solutions for all your marketing needs.

To start your own project request an estimate or contact us and we’ll help you with all your questions.

Posted in Display and Packaging Design, Printing, Manufacturing, and Product Pack-Out