Presenting your products effectively and efficiently in the consumer marketplace is often a matter of timing. Creating seasonal displays requires a good deal of advance planning and creative inspiration on the part of your company. Most major manufacturers begin the planning and production process for their displays months in advance of their arrival and implementation in stores. Keep in mind, certain large-scale seasonal campaigns might take even longer, with some being planned up to two quarters before the launch date. Careful and thoughtful planning will ensure you get the most bang for your buck with your seasonal display.
- Back-to-school displays may consist of several different components designed to hold various items needed in the academic environment, extending both the design process and the production time for these items.
- Black Friday and Christmas season sales can require rapid response times on the part of manufacturers and distribution companies. Countering the deals of discount and department stores with relevant and customized office supply store displays on the same or similar products can be critical to get your fair share of the consumer spending pie.
Specialized professional display manufacturers can provide real help in streamlining these processes and ensuring that your products attract the attention and sales needed to keep you competitive during the major peak shopping seasonal times. The following tips will ensure you are ready to go with the best displays possible for your product:
#1. Determining the Parameters
Negotiating the location for your displays with the retail outlets chosen to carry your product lines can often allow you to determine the most appropriate type of display unit for your office supply products. While end-of-aisle positioning may be thought to be the most desirable in most cases, free standing floor units can also provide impressive visibility for your products in the retail environment. Knowing where your products will be showcased can help you create the right type of display for the job.
#2. Designing a Winning Display
In the office supply environment, presenting a professional image is a key factor in building a positive impression of your company and your brand name. Choosing a few basic colors and echoing your corporate logo in the color scheme you choose can enhance your branding efforts to a considerable degree. Consulting with a professional display design firm can provide a solid theme to help in creating the most appealing and persuasive units for retail display.
#3. Fabrication and Distribution
Once all design and material decisions have been made, your displays will be manufactured and distributed to your chosen vendors. You can choose to have these marketing tools set up and loaded with your products before they are shipped to retailers; this can often create valuable good will among these companies and their employees.
By working with the proven professionals in the industry, you can handle all elements of your display unit design, production and distribution to ensure that your company makes the most positive impact on consumers during every season of the year.