The countdown has begun, and before you know it, the year will be over.
You know what that means: it’s time to start planning your New Year’s Retail Displays.
Need a little inspiration? We’ve got you covered. Here, we’re bringing you our 5 all-time favorite examples of New Year’s display decor, from interactive displays to POP options, and everything in between. Let the party begin!
Make it POP
And we aren’t talking about the bubbles…These are some great ideas for a POP display that will perfectly sit atop your store’s counter, creating that festive look to add to your shoppers’ New Year’s festivities.
This year, why not help your customers out with what may be a very rough morning-after, also known as: the first day of the year? We love the idea of including some POP retail displays selling smaller doses of pain relief medication, like Advil. They’re small enough to fit on your register’s countertop, and you could even tack on a funny note like “Trust us, you’ll wish you had bought this tomorrow morning.” It’s convenient, clever, and shows customers you have a sense of humor.
Make It Easy
We love this New Year’s Eve party hat shelving display – perfect for both showing off the designs and for keeping fragile items from getting crushed! The shelving allows customers to get to the items easily, and it also means that they’re more likely to try them on, prompting a sure purchase! The different shelves also mean that the hats can be sorted by size, style, and even price. When the products are as flashy and fun as these, you don’t need an over-the-top display to sell them!
Make it Shine
We love storefront New Year’s retail displays like this one from denim company Diesel, which celebrates the New Year in an on-brand, edgy way. Unlike a lot of New Year’s displays, the design is unexpectedly minimalistic, with a focus on the traditional black and gold stripes, which call attention to the stand display in the center. We also love the illuminated “new year, new denim” sign, which will undoubtedly catch the attention of shoppers on the other side of the street. Plus, the focus is mainly on the jeans themselves, signaling that the quality of the product is so high that flashy advertising really isn’t needed – in a sense, these jeans sell themselves.
Make It Relevant
What’s the number one necessity on New Year’s Eve – we mean, aside from someone to kiss at midnight? Champagne, of course! We’re completely obsessed with this retail display design from champagne company Gancia. The bottles are arranged elegantly, reminiscent of a spiral staircase, and the sleek tiers make the bottles easy to grab as customers are wheeling their shopping cart by. Plus, since the design spirals upwards and not outwards, the display is doing a terrific job of maximizing the store space. The simple, on point branding of the display again suggests that the company already has an excellent reputation, and doesn’t need to rely on anything flashy in order to get customers to buy. It’s saying, “We know this is already on your list, so here it is.” We like the idea of placing a display like this right by the entrance of the store, so customers can easily find it.
Make It a Party
One of our favorite New Year’s retail displays was actually a celebration of Chinese New Year! Bloomingdale’s in Chicago set up an interactive “Bang a Gong” retail display right in the center of their ultra-lucrative cosmetics and beauty area. By placing the gong in a high foot-traffic area, near the entrance of the store, it’s easy for the rep to stop and chat with shoppers, giving him or her a chance to explain the benefits of the products on a personal level. Plus, the gong is a great way to involve customers of all ages and interests – and it makes for a great photo op! #Selfie. Bloomingdale’s figured out how to use this display to get customers to do their advertising for them, by uploading photos of them in the store and with the gong (and by extension, the beauty products) to their social media accounts. Plus, we love that the display is celebrating Chinese culture, showing that the store advocates for diversity and caters to a wide variety of clients. Best of all? It’s just fun!
Now that we’ve counted down our top five New Year’s Retail displays, it’s time for you to start preparing your own! Stuck for ideas? Want to make a resolution to up your retail display game next year? Get in touch with us, and we’ll help make next year your store’s best ever.