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Retail Display Packaging: Ways to Protect Your Products

Once your product is about to head to market, you can almost breathe that sigh of relief. Yes, we said almost. You’re very close…but not quite there yet. The R&D may be done, the testing runs complete, the deals with retail stores made, and maybe you’ve even made it through the initial packaging design stage, but there’s still that key component that can make or break your product’s success once it’s at market. 

Your retail display packaging. How will you protect, display and sell your product once it’s in stores?

Retail Display Packaging

There are many things to keep in mind when working through this process. Things like: 

  • Size
  • Shape
  • Weight 
  • How the actual product itself is packaged, if there will be packaging within the display packaging
  • How fragile the product is
  • Whether it will hang, stack or display another way

…like we said: you still have a lot to think about. But don’t worry, you’re in luck. Creative Displays Now has everything you need to create the best display possible. Safely take your product to the retail floor with custom displays that are made perfectly for your products. That could mean counter shipper displays, promotional boxes, chipboard packaging and more. So what are these different options and how do you know which to choose? Read on to learn more.

Counter Shipper Displays: Custom counter shipper displays are a great option for when you want to quickly and efficiently roll out products that are ready to sell once they’re delivered to retailers. They’re branded individually to perfectly match and fit your product, and they’re a snap for retailers to set up as a POP display for eye catching impulse buys.

Counter Shipper Display

Promotional Boxes: Printed promotional boxes can enhance the design, look and feel of product presentation. Launching products via a promotional box can result in the most marketing impact possible. Enhance the consumer interaction with foam inserts that keep marketing materials safe and crisp, and add handles, straps, magnetic closures or thumb notches for a premium packaging experience.

Promotional Boxes

Chipboard Packaging: Chipboard packaging is the ultimate in one-stop-packaging design. Fully customizable with window options, hanging features, side, top, or bottom closure and any printing option you can think of. Chipboard is ideal for packaging as it’s lightweight but durable. A great option when you want high-quality images or graphics directly printed on the packaging rather than applied via secondary labels. Keep in mind that chipboard packaging is not the best route if you need shipping-ready packaging (meaning, products will not be inside a separate box), and it is definitely not sturdy enough to withstand industrial needs.

Chipboard Packaging

Sometimes packaging your product is about more than just a box. When done right, retail display packaging can greatly improve marketability, making your product more visible, easier to sell, protected with a custom fit and much more appealing to retail outlets and customers alike. 

Ready to start designing your retail display packaging? Reach out to Creative Displays Now today to learn more about how we’ve helped brands just like your take their displays and marketing to a new place.

Posted in Display and Packaging Design, Packaging Examples