The consumer packaged goods (CPGs) market is extremely competitive. Brands must find interesting ways to make products stand out among crowded store aisles. You can use intriguing and eye-catching point-of-purchase (POP) displays to enhance your product presentation and engage more shoppers.
Retail displays are a powerful tool to differentiate your products from the competition and enhance brand awareness for your business. With a few best practices in mind, you can create the most effective displays for your CPGs.
We are sharing some easy tips and tricks for designing displays that spark consumer interest and ultimately boost your in-store sales.
9 Tips for Creating Effective Displays for CPGs
When creating retail displays, there are ways to optimize your design to communicate your unique brand ethos and reach more customers. The following tips will help you develop effective POP displays for your consumer packaged goods:
1. Use Custom Displays
One of the best ways to enhance your in-store product presentation is to utilize a custom retail display.
While you can opt for pre-designed stock displays, they are not tailored to your products, and you could wind up with a design similar to a competitor’s.
POP displays offer an opportunity to distinguish your brand and products from others. Use customization to communicate your unique point of view to shoppers. If your personalized and memorable design resonates with a consumer, they are more likely to interact with your product and put it in their cart.
2. Educate Shoppers
Another helpful tip for creating effective retail displays for your brand’s CPGs is to use your design to educate your shoppers.
A few different ways to enlighten customers about your business include:
- Share your brand’s story: Establish how your products came to be in a succinct and engaging way. You can also use interesting images to share your origin story.
- Highlight your products’ benefits: Use your display to share your unique selling proposition and how your CPGs can enhance the shoppers’ life.
- Teach shoppers how to utilize your product: You can use your POP display design to show buyers how to use or consume your products.
3. Understand Your Target Market
When deciding on a design for your CPG retail displays, it is helpful to break down your target audience and conduct research about their shopping habits and in-store behavior.
Taking time to explore your target market will help your brand determine the best way to capture shoppers’ attention in stores. Create a design with your ideal customer in mind. Explore questions like:
- What does my target customer value?
- What does my audience need to know about my products?
- What will make my product stand out to my target market?
4. Communicate a Clear Message
You can make the most of your POP displays by prioritizing straightforward communication. Finding ways to share your message in a unique and clear way will help you connect with shoppers.
The average consumer sees thousands of advertisements daily, so you have to use concise, to-the-point language and memorable graphics. The design you choose should directly relate to the CPGs you are selling. Shoppers should be able to understand the purpose of your products with a quick glance. Emphasize your key brand values and how your products support those beliefs.
5. Use Your Business’s Branding
Using your business’s branding is an important tip for crafting effective retail displays.
Your in-store presentation should be a clear extension of your brand and share the same elements, including:
By keeping your POP display consistent with your other visuals, you can successfully reinforce your brand identity and generate valuable brand awareness. Include your key selling points and how your products differ from your competitors.
You can enhance brand loyalty with uniform branding and an emphasis on what makes your products special.
6. Utilize a Bold Display Design
Visualize walking down a store aisle. The products with the boldest and most unique designs are typically what catch your attention first. Consider the ways you can make your retail display pop in a busy setting.
Some ideas for making your retail display design more engaging and eye-catching include using the following:
- Bright colors
- Large print
- Unique shapes
- Catchy phrases
- Interesting graphics
If you are selling small-sized products that shoppers easily overlook, you can utilize your display to promote your brand on a larger scale.
7. Make Accessible Displays
In addition to creating retail displays for your consumer packaged goods that look great, you must also ensure they are highly functional.
You won’t want your design to be overly complex or create a hurdle for retrieving your products. Shoppers should be able to effortlessly reach inside and access your items while browsing the aisles.
Another helpful tip is to design your POP displays so they are easy for store workers to do the following:
Making the display easy to maintain will help ensure they consistently align with your preferred product presentation.
8. Connect to Your Digital Marketing Campaigns
POP displays can be a key part of your brand’s marketing and advertising efforts. You can use promotional displays for your CPGs to enhance your latest campaigns and connect with in-store shoppers.
By including the following, you can encourage consumers to explore more about your brand and products online:
- Social media account handles
- Brand hashtags
- QR codes for your website
Connecting your marketing campaigns with your display designs can help you drive traffic to your website, where you can encourage shoppers to try more of your products.
9. Work With a Professional Design Team
One of the best tips for creating effective displays for CPGs is to work with an experienced design team.
You can gain valuable insight into optimizing your retail displays and making your products shine in stores. A professional design team can help your business create revenue-boosting displays with the ideal dimensions and structure.
They can offer more insight into the particular display requirements of major retailers and the common pain points of the design process.
Contact Creative Displays Now to Learn More
If you are looking to take your retail displays to the next level, turn to Creative Displays Now! With nearly 60 years in the display and packaging business, we understand the ins and outs of meeting all major retailers’ strict display specifications and requirements.
Our team of over 60 structural designers can help your brand create effective, eye-catching displays to enhance brand awareness and boost profits. We use corrugated cardboard, so you can feel good knowing your displays are crafted from sustainable materials.
Contact Creative Displays Now to get started today!