When it comes to making a sale, every business has to find ways to stand out from the competition. Persuading shoppers to pick your product requires grabbing their attention and demonstrating why your brand is the superior choice. Point of purchase displays offer a simple strategy to accomplish this goal.
Of course, there’s more than one type of POP display style to choose from. From temporary fixtures to permanent structures, each point of purchase display type offers unique business benefits. Learn more about each style — and how to use it to your advantage — below.
What Are Point of Purchase Displays?
Point of purchase displays are physical or digital structures placed throughout a retail location. They typically advertise a particular brand, product or promotion in order to encourage shoppers to make a purchase. The flexible nature of a point of purchase structure means displays can be placed virtually anywhere in-store, from the floor to the ceiling and just about everywhere in between.
Explore Popular Types of Point of Purchase Displays
There are three primary types of POP display — temporary, semi-permanent and permanent. Before choosing a POP material type and style, consider factors like your budget, the length of time you plan to promote a product, the products you want to present and the consumer audience you’re trying to reach. These factors will shape which type of POP display is the right fit for your needs.
Temporary displays are generally designed to last a few weeks or months. Most of them are constructed using inexpensive and recyclable corrugated cardboard. As a result, the temporary style offers a cost-effective, environmentally friendly solution that’s easy to assemble.
Temporary displays are an ideal choice for promoting:
- Seasonal products
- Items that are being market tested
- Short-term promotions and deals
- Brand-new products
Semi-permanent displays are a go-to choice for distributors that need the perfect in-between style. Designed to last from three months to a year, semi-permanent displays offer a longer-term strategy without requiring the investment of permanent fixtures. Semi-permanent POP displays can be constructed in a number of materials, including metal, wood, plastic and glass.
These structures are a popular way to:
- Display several products simultaneously, reducing replacement costs.
- Provide a longer-lasting and higher-quality aesthetic.
- Display custom colors, imaging or messaging to showcase your brand.
Finally, consider creating a permanent custom retail display. These heavy-duty fixtures boast a shelf life of one to three years, with the potential to last even longer. Permanent displays are often manufactured using highly durable materials like glass, metal, wood and acrylic. Permanent retail fixtures often appear as a separate store or kiosk near the checkout stand or at any POP location throughout a store.
While permanent displays require the highest upfront investment, they can offer unmatched results, including:
- Long-lasting promotion for your featured line or product.
- An impressively designed display reflecting your brand’s commitment to quality.
- Long-term in-store marketing for your brand.
- An immersive experience for customers.
Contact Creative Displays Now for a Free Estimate
If temporary displays are what you’re after, you’ve certainly come to the right place. Creative Displays Now specializes in designing cost-effective, custom, temporary displays that are just perfect for a range of retail spaces.
Looking for a semi-permanent or permanent display of your own? Feel free to head over to our partner company, Great Northern Instore, to handle your long-term point of purchase display needs. You can count on the same level of quality and customer service that we’re known for here at Creative Displays Now.
Our team of in-house experts is just a phone call away to help guide you through the process — contact us today to learn more!