In the world of brick-and-mortar retail, displays are a fact of life. Countless businesses compete with you for customer attention, so you must stand out and show what you’re selling. One way to do this is with permanent or temporary point-of-purchase displays. POP displays are essential for your marketing strategy. There are many ways custom displays can benefit your retail strategy, including grabbing customer attention and increasing profits and brand awareness.
This guide will review the differences between permanent and temporary displays to help you determine which one is best for your products.
Permanent displays last for years and can be wood, metal or plastic. The displays feature creative, classic and timeless designs. They don’t reflect the seasons, holidays or your brand’s current commercials.
Permanent displays are an extension of your branding. Your display’s look and feel affects customer experience, which help determine whether customers purchase your product. Attractive, eye-catching displays are one way to increase purchases.
Here are the best products for permanent displays.
- Well-known products: It’s a better strategy to market new products temporarily, so you can evaluate how well they do. Since permanent displays last for years, it is best to use them for one of your brand’s trusted products.
- Products by established brands: If your company has built a trusted reputation, you can consider a permanent display for a new product. For instance, if you sell handbags, you can keep your main stock on the permanent display and swap it out when you release a new collection.
Although Creative Displays Now does not specialize in permanent displays, we can connect you with an expert at Great Northern Instore, the parent company of Creative Displays Now.
This is where Creative Displays Now thrives, and has been designing and manufacturing temporary displays for over 60 years. Most POP displays are temporary. The benefits of temporary displays include affordability, durability and customizable. They’re usually corrugated cardboard, so they are lightweight. They’re specific to your product, so you can use them to display everything from sunscreen to soda. They are easy to move and set up throughout a store and come in many styles. These custom, cost-effective displays are best for:
- Snacks, food and beverages
- Nutritional supplements and vitamins
- Pet supplies
- Office supplies
- Health and beauty supplies
- Hardware and home improvement supplies
- Fresh fruits and vegetables
Questions to Determine Which Display Is Better for You
Here are some questions you can ask yourself to help you determine which display suits your needs.
Is Branding Important?
Corrugated cardboard displays are easy to customize and brand. Permanent displays often feature removable, secondary pieces like stand-up signage the product manufacturer may supply.
Do You Want the Store to Swap out or Move Your Displays?
Corrugated cardboard displays are temporary and generally not reusable. When empty, these displays are easy to move because they’re lightweight. Since they are usually cardboard, you can take them apart when your campaign is over, making room for new displays.
It’s possible to clear and restock permanent displays, offering a lifetime display but seriously limiting your branding opportunities. They’re generally not movable, but you can relocate some throughout a store between campaigns.
Are You Using Your Displays for Seasonal Marketing Campaigns?
Corrugated cardboard displays are perfect for seasonal marketing campaigns. As summer gives way to fall, order a new, custom autumn-themed merchandise display.
Permanent displays can take more time and thought to use seasonally, and you will probably need to order or design aspects to accentuate your merchandise and give it a seasonal feel. Additionally, you’ll need to consider campaign runtime — permanent displays store items for nine months or longer.
Do You Prefer Creative Displays?
Corrugated cardboard displays have the benefit of taking the design work out of the look and feel of your display. Display companies can print and wrap branding, so your display is product-specific.
Permanent displays often take time and forethought to create. If you’re not the creative type and have a hard time visualizing from conception to reality, permanent displays can be a frustrating challenge.
Contact Creative Displays Now!
The decision to use corrugated cardboard displays or permanent structures for your products may seem overwhelming at first. It can be hard to anticipate the pros and cons of going either route. But as with anything, knowledge is power. Considering the questions above can help you determine which display is better for your needs. It may turn out that you want to use a combination of the two, which is perfectly fine.
Creative Displays Now has almost 60 years of experience in the temporary display and packaging business. We design, manufacture, print and distribute displays. If necessary, we can pack them out. Doing everything in-house allows us to ensure high quality and efficiency.
Our lithographic prepress and pressroom are G7 Master Certified. This qualification puts us in the upper echelons of lithographic printers and speaks to our commitment of providing the best products possible for our customers. After purchasing displays or retail packaging, our customers can configure custom boxes for their shipping needs.
Check out our display solutions or contact us to begin your next display project. At Creative Displays Now, we treat every customer like they are our biggest client and every project like it’s our first.
*Page last updated November 11, 2022 at 3:30pm.