The New Year is upon us, and it’s time for retail businesses to consider new POP display ideas that will invigorate their product sales into 2015. Grabbing customers’ attention with the perfect POP display isn’t always easy, but with a few creative ideas you can map out the year with room to adjust as you go along. Here are five ideas that will help get you started:
1. Focus on Solving Consumers’ Problems
The best product displays remind consumers of a problem – or create a problem they hadn’t thought of before – and instantly offer a solution. This requires careful consideration of the consumers’ needs, and what they need to know in order to change the purchasing intentions they walked into the store with. Ask yourself:
- What message do you need to get across to influence consumers’ buying decisions?
- How will they need to see, read, or hear it?
2. Individualize Depending on Environment
If your POP displays don’t work with the environment they’re placed in, they will not boost your sales in 2015. So think carefully about how you can customize your displays based on where they’re found – whether it’s a warehouse club, a large chain store, or a tiny boutique –and how they are placed – whether it’s on a wall, the floor, or a countertop.
3. Do Your Homework and Find Inspiration
Many businesses have already started implementing new display ideas for the New Year, which is a great place to look for inspiration. The key, however, is to take these ideas and add a unique and personal touch to keep you on the cutting edge. Studying and then building upon others’ graphic, layout, copy, and color scheme ideas – as opposed to copying their ideas – can leave consumers with your design as the freshest in their mind.
4. Map Out Your Products By Season
While you may have an idea of some products to showcase during the preliminary months of 2015, there’s no time like the present to plan all the way to the end of the next holiday season. So sit down and create a consistent timeline of which products to focus on during which season, how to market them, how many of each product you’ll need to place in each display, and how they will be arranged. But make sure to leave some room for adjustment as you go along, so you’re always on top of the trends.
5. Don’t Let Consumers Forget Your Brand
Whatever you do, you can’t let consumers forget which brand they’re looking at when they encounter your product at the point of purchase. Even if a customer doesn’t decide to purchase your product the moment they see it, they should still remember the brand later on. The way your logo is designed, and how it appears in the display, will not only affect purchasing decisions but will also help build brand awareness throughout the year.
If you haven’t updated your POP display ideas in a while, 2015 is the time to do it. Are you ready for a New Year of point-of-purchase sales?