Case Studies

Lexmark

Monster of an Endcap

Objective

  • Create an endcap display to promote the launch of a new printer
  • Feature prominent graphics to emphasize cost savings
  • Make it store-ready for ease of set-up

What we did

  • A live printer could not be utilized due to power restrictions, so a full scale 4-color lug-on was created for the out-of-the-box experience
  • Bright graphics and an appealing monster visual were tied in to the front and size panels to attract attention and encourage interaction
  • Space was engineered to keep product inventory readily available

Results

  • Retailer loved the minimal set-up time and the amount of customer education that was graphically portrayed, which freed up sales associate time
  • Incremental ink sales increased
  • Lexmark™ got featured placement in store, and are re-launching a similar display with a new product

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Cardboard Endcap Display

Logitech

A Logical Turnkey Solution

Objective

  • Centralize and consolidate the merchandising process for packaging and display manufacturing, program assembly and retail distribution
  • Achieve cost savings throughout the supply chain
  • Improve sustainability

What we did

  • Developed a new captured blister packaging concept
  • Presented a turnkey solution that included creative concepts; manufactured all packaging and display components; managed product and display assembly; and handled logistics

Results

  • Improved sustainability scorecard with a captured blister concept versus previous clamshell
  • Exceeded cost savings goals with a turnkey solution
  • Developed a standard packaging and display platform for multiple club store environments
  • Reduced transaction costs with a single contact for all program elements

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Wells Dairy

Carrying Their Weight at Retail

Objective

  • Develop a competitive product to Z-flute for launch of well known grocery store brand into club stores
  • Reduce start up costs and run quantities to minimize risk
  • Meet flexibility and speed-to-market requirements of various club store chains

What we did

  • Engineered a StrataGraph board caliper to meet palletization specs, eliminating master cartons
  • Ran full scale production trails to test cartons on highly automated production equipment and in extreme temperature setting
  • Performed full pallet shipping tests to ensure packaging performance throughout the supply chain

Results

  • Enhanced shelf image with print quality and high-gloss coating
  • Machineability and strength performance exceeded expectations
  • Customer marketing and production personnel recommended StrataGraph for unit trays as well, to further product presentation upgrade
  • Opportunities have developed for other retail-ready business

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Kraft

Make the Easy Choice

Objective

  • Leverage the equity of the product’s can shape
  • Balance the size of the display for in store presence and total skus on the display
  • Increase impulse purchase incentive
  • Ensure ease of implementation and strength

What we did

  • Designed a structurally sound display to hold over one hundred pounds of product
  • Display shipped preloaded
  • Created an iconic larger-than-live destination within the store to build brand equity
  • Created graphics that were targeted toward both adults and children

Results

  • Stimulated impulse purchases
  • Consumers easily recognized the brand and quickly shopped the display down
  • Sales figures showed double digit sales pattern compared to same product sold on shelf

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Branded Store Display

United Hardware

Digital Brews Instant Success

Objective

  • Expand from hardware products to consumables with coffee being the first product
  • Drive traffic into stores through offerings in every day consumable goods
  • Add incremental sales for their destination retailers

What we did

  • Created an inexpensive quick assembly display
  • Manufactured on our digital press to eliminate plates and tooling
  • Designed the display to be flexible for variable size, height, and weight products

Results

  • Display was manufactured on our digital press and digital cutting table
  • The quantity of 200 units raised incremental product sales at the targeted retailer
  • Display established a regular retailer purchase stream and eventual permanent placement of the coffee product line

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Purina

Getting Fancy at Retail

Objective

  • Develop a merchandising vehicle that encourages the shopper to personalize their own variety pack
  • Make it simple for the retailer and easy for the shopper to use and transport

What we did

  • Created a retail-ready dispenser and tray combination that minimizes shelf space, positions brand image and shopper instructions for maximum impact
  • Utilized our StrataGraph® product line for the highest-quality graphics, inside surface printing and best performance characteristics
  • Tray is designed to fit into the cart seat to enhance shopper’s ability to load and unload product

Results

  • The promotion increased the typical product turn, improving sales volume for the retailer and two additional campaigns for the brand
  • Cans sit on edge in tray for easy scan at checkout
  • The pre-packaged unit was easy to go in minutes and kept the trays organized for the life of the promotion

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Pet Food Display

SC Johnson

Turn On Shopper Experience

Objective

  • Create awareness and trial of SCJ’s new “Clip-On” product
  • Help the consumer overcome skepticism of the product
  • Create a connection between the “Clip-On” and an enhanced outdoor experience
  • Fast set up at retail

What we did

  • Included an interactive voice module with actual, fully functional product featured on the display header
  • Header and wing graphic panels were pre-attached to the display to ensure proper retail setup

Results

  • Display engaged customers, raised product awareness and successfully drove sales
  • The display established an emotional connection between the consumer’s lifestyle and the product function
  • Display sold 4 times the amount of product of those stores carrying the same product only on shelf

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POS Display

SC Johnson

Capture the Market

Objective

  • Offer cost-savings solutions and increase shelf appeal for captured blister packaging
  • Engineer a better sustainability index score

What we did

  • Converted their current B-flute packaging to a .044 PT StrataGraph® which resulted in an initial 25% savings
  • Designed a new product layout, reducing the height and width of the card allowing for a better press fit and an additional 15% savings
  • The new card size resulted in a modified tray and better palletization and another 20% savings
  • Reduced fulfillment labor by printing a Rub-N-Smell spot-coating, eliminating a scented label application

Results

  • The overall look increased shelf appeal and the laminated paperboard card eliminated unit warping and false scoring
  • Sustainability index improved from 4 to 8
  • Customer sales have exceeded forecasts

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Blister Pack

Gatorade

Perform at Peak Level

Objective

  • Develop a simple display platform that provides ease of execution at retail
  • Combine a powerful visual impact with structural integrity for easy access to product and a small footprint for health food stores
  • Customer needs displays in store in 3 weeks

What we did

  • Created a simple one-piece column structure with a graphic image of Usain Bolt, Olympic Gold medalist, as a billboard graphic
  • Developed a quick 1-2-3 assembly process
  • Added stark white shelves that highlight product colors and extend beyond eh display to invite customers to further investigate
  • Positioned the brand message with high visibility to quickly communicate product benefits to the serious athlete

Results

  • Our speed-to-market process resulted in design to delivery in 3 weeks
  • The G Series Pro products are selling four times the level of those that are on the shelf
  • Retailers reported that the displays have been restocked multiple times
  • The addition of the vac-formed tray has extended store life and enabled retailers to keep the display on the floor to match demand

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Cardboard Display