1-866-244-2214
Did you know that retail displays are more effective at grabbing shoppers’ attention than other standard promotional activities, even price cuts? By providing a structure for goods to appear more organized, gravity feed displays offer shoppers easy access to products while enhancing the brand image.
The structural marvel of gravity displays will benefit companies looking for displays that enhance product aesthetics and make their items more accessible to shoppers.
What Are Gravity Feed Displays?
Attractive retail displays can reward businesses with higher conversion rates by enticing shoppers to try new items. Gravity feed displays draw customers in with their easy accessibility and organized appearance. They use gravity to enable products to flow forward naturally, maintaining a stocked-up and neat look.
Businesses can place gravity feed displays in different store locations, such as the floor shelf, end cap or counter. These displays can feature key marketing messages to resonate with customers, helping the products stand out.
What Are the Advantages of Gravity Feed Displays?
Gravity displays hold several advantages for business owners, shoppers and stores. Their functional design makes them ideal for a wide variety of products. Here are the top benefits:
Enhances Accessibility
Gravity displays make it easier for shoppers to grab items. More accessible products can encourage customers to put a new item in their trolleys. Here’s how gravity feed displays enhance accessibility:
- Streamlined design: The design ensures that all products roll to the front of the structure, preventing customers from having to reach the back of shelves to get items.
- Frustration-free engagement: The easier accessibility helps shoppers quickly add products to their carts, which prevents frustration and negative associations with the brand. Tiered displays can further streamline the process by providing enough space for customers to reach in and grab a product.
- Access to high-quality products: Gravity displays can also make it easier for customers to pick up products that may be fragile. The easy accessibility prevents spills and helps retain the item’s characteristics.
Elevates Aesthetic Quality
While placing the product in strategic areas of the store is essential to influencing buying decisions, it won’t be as effective if the merchandise is untidy or the display looks empty.
Gravity displays are particularly effective at drawing attention regardless of where they’re placed. They always look neat and organized. The products roll to the front, giving the illusion of a fuller shelf, even when not fully stocked.
The clean aesthetic of gravity displays can also enhance the aesthetic quality of the products they hold. Customers prefer a neat, organized feel and are more likely to interact with well-displayed products.
Improves Stock Management
Gravity feed displays don’t require staff to constantly restock the shelves, which saves stores time. The simple design also makes it effortless to assemble and display items. They’re also incredibly easy to restock. Load the product from the top of the box, and gravity will pull all the items down until they’re neatly stacked.
These displays can reduce labor costs for companies and enhance stock rotation. They help products stay in customers’ view with minimal effort. Staff still needs to restock them once empty, but they won’t need to constantly move products to the front like on a shelf or other product display types.
Increases Sales
Investing in a gravity feed display box enhances the appearance and accessibility of products, which can boost sales and engagement.
Businesses typically place these retail displays in areas where shoppers are more likely to make impulsive purchases. Their unmatched accessibility allows customers to try new items without physical restrictions.
Gravity displays are also perfect for products with various styles or flavors. Since the products are always at the front, customers can quickly identify their preferred items. This can boost sales by making purchases more convenient.
Maximizes Retail Space
Gravity displays can help stores maximize their space by providing sufficient product storage. Unlike other retail displays, gravity feed boxes don’t have restricting dividers or narrow spaces. Their flat surface allows products to slide in smoothly and make the most of the space within the structure.
Using gravity displays can free up more space on the shelves for different products or more merchandising efforts for seasonal products. The vertical structure enables businesses to showcase various items at convenient heights. They can also use displays to communicate branding messages and promote customer loyalty while selling their products in a convenient and accessible way.
Protects Product Quality
If stocked correctly, gravity feed racks can preserve product quality. Ensure older stock is at the front and newer stock is at the back. The structure prevents customers from reaching to the back to get items, encouraging them to pick up a product from the front.
These product displays are perfect for items that stores need to sell by a certain date, such as fresh produce or other soft merchandise. They benefit both customers and businesses. The easy accessibility makes the shopping experience quicker and more convenient. They also reduce waste and optimize inventory turnover, making them perfect for perishable goods.
What Are Some Practical Strategies to Implement Gravity Feed Displays in Stores?
Studies show that, when implemented correctly, in-store displays can increase product sales by anywhere from 80% to 478%.
Gravity feed displays are easy to use in retail stores. Shoppers are naturally attracted to their accessible and inviting structure. Here are some top tips to get the most out of these displays:
- Prevent disorganized traffic flow: Place gravity displays in areas that don’t limit walkability through aisles. Organize aisles to highlight the displays and prevent shopper frustration.
- Create a cohesive shelf design: Shelves and displays with different materials can distract shoppers. Corrugated packaging is a popular choice, so creating displays with this material can help them attract shoppers instead of looking out of place.
- Keep it simple: While gravity displays can make various products appear cohesive, limiting the different types of items to prevent confusion is essential. Keep complementary products on the same display to avoid confusion and enhance buying possibilities.
- Understand buyer behaviors: To successfully implement displays, it’s vital to understand how shoppers interact with merchandise and navigate the different aisles.
Get Custom Temporary Displays From Creative Displays Now
At Creative Displays Now, we’ve dedicated over 60 years to the display and packaging business. With our expertise, we help companies build corrugated cardboard displays in various designs and structures. We know what works for major retailers and what works for shoppers.
We build sustainable, temporary retail displays that allow companies to showcase their products in a way that increases visibility, accessibility and revenue. Let us help you create displays that resonate with your brand and customers. Contact us for temporary displays that work!
