Chapter 5: Retail Display Options for a Refresh
Retail displays can achieve a lot for a product-focused brand. If you want to optimize the performance of your retail displays, you might consider implementing an upgrade. It’s essential to replace any displays that are worn out, damaged or no longer relevant and exciting. It’s also a good idea to introduce seasonal displays that play on consumers’ changing attitudes and priorities.
You’ll have plenty of options when it comes to choosing a display type. Learn about various types of retail displays and decide which works best for your products.
How Many Types of Displays Are There in Retail?
You’ll find many different types of retail displays, each of which serves unique purposes and works well in a range of settings. Displays can be either permanent or temporary. Permanent displays work well for timeless products that a customer might buy at any time of year. Meanwhile, temporary displays allow companies to refresh often, keeping in line with the seasons.
In addition to their status as either temporary or permanent, displays fall into a few different categories describing the nature of the products. In that sense, displays can be:
- Single-product: Single-product displays showcase exactly one type of product. For instance, a single-product display might include bags of one flavor of a certain candy. These displays are ideal for rolling out a new variation on a product or garnering interest in a seasonal variation.
- Same-product: Same-product displays include various versions of the same product, such as the same shoe in different colors or the same candle in different fragrances.
- Similar-product: A similar-product display shows off multiple products that go together, like handbags and scarves or chips and salsa. They represent an excellent marketing opportunity, giving retailers a chance to promote various products together.
- Multi-product: The last type of display is multi-product, which involves many products that may or may not have an obvious relation to each other. They make for fun and eclectic displays, although you have to be careful not to overwhelm customers with competing visuals.
As you can see, displays can take on many different forms and serve various marketing purposes. It’s necessary to gain familiarity with the types of sales displays to help you choose what’s right for you.
What Are the Types of Sales Displays?
Sales displays vary in size, shape, placement and purpose. To determine which type of display is right for your product, you’ll need to be familiar with the range of options available. Here are some examples of temporary retail display options:
1. Pallet Displays
A pallet display is perfect for a big box store. It’s a display that sits on a pallet, usually featuring a single product. A pallet display is tough to miss — it allows you to attract shoppers’ attention between aisles, which gives you a major advantage in any spacious retail environment. The large display offers plenty of room for creative messaging and imagery.
2. Ceiling, Counter or Floor Signs
Another way to advertise your product is to use signage. Ceiling, counter and floor signs can help you draw customers toward your product from a distance. That way, customers don’t need to walk by your products to know about them. Some signs include shelves for shopper convenience.
3. Endcap Displays
Endcap displays offer ideal visibility for consumers wandering past store aisles. An endcap display sits alongside the entrances to store aisles. Because shoppers can see endcaps before entering an aisle, the type of display offers a great way to feature your products. Endcaps also make shopping more convenient by showing customers what kind of products to expect in the aisle, helping ease navigation. In addition, customers save time when they can grab what they need directly from an endcap display.
4. Power Wing or Sidekick Displays
A power wing or sidekick display stands out from an aisle without taking up as much space as an endcap display. It works well because it sits in a customer’s line of vision as they approach an aisle or other high-traffic area. Since sidekick displays are smaller than endcaps, they work best for small, easy-to-grab items.
5. Display Bins or Case Stackers
Another option is to place products within display bins or case stackers. Bins and stackers make it easy for consumers to grab and go. Since these displays stand on their own, retailers can place them in convenient locations around the store — they’re not bound to existing aisles. They also offer lots of room for branding and messaging with visuals. Display bins and stackers can accommodate products of various sizes, both large and small.
6. Inline Displays
You might also consider utilizing inline displays, which fit onto retail shelves. When placed near the checkout, inline display cases catch customers right before they complete their purchases. For that reason, they encourage impulse buys. Inline displays are ideal for various products, including candles, cosmetics and other small items. They’re often successful in catching customer attention since they usually sit in high-traffic areas.
7. Counter Shippers
Counter shippers, as you might assume, sit on retail countertops. They’re another effective option if you’re looking to encourage impulse buys. They benefit from the same flow of traffic as inline displays, often sitting near checkout areas. A counter shipper is great for small, pocket-sized goods such as beauty products, lighters or keychains. Anything a customer could grab at the last minute would work well in a counter shipper.
Why Do Retail Displays Matter?
Regardless of the type of retail display that works best for your brand and products, investing time and energy into updated retail displays should always be a priority. Retail displays offer an excellent opportunity to catch customers’ attention, build brand awareness and earn more sales. It takes a lot of thoughtful planning and skill to create an effective retail display.
Effective displays utilize consumer psychology and visual merchandising principles. They optimize the use of lighting and color as well as text, graphics and other messaging features. In addition, effective displays are timely — fresh and seasonal displays garner interest and avoid the issue of display fatigue.
Anyone who sells products in retail environments should understand the importance of a retail display. It can make all the difference for getting products from the shelf to a customer’s hand. You can use displays to establish and promote your brand while increasing your profits.
Contact Creative Displays Now for an Estimate
Retail product displays help showcase your products in stores. An eye-catching and timely display offers a perfect opportunity to generate brand awareness and earn more sales. Keeping your displays new and fresh makes the strongest impression and wards off display fatigue. To create the most effective displays, you should understand visual merchandising and retail trends. With a team of professionals, you can build the best possible display for your products.
At Creative Displays Now, we specialize in producing completely custom, highly effective retail displays. Our corrugated cardboard material offers the flexibility you need to introduce timely, temporary displays. It’s perfect for seasonal promotions and allows for unique printing options. We can take your vision and make it a reality with our custom retail displays.
If you’re ready to create a sales-driving product display, contact Creative Displays Now for an estimate. We’ll be happy to help you design and implement your retail displays for the best possible results. Feel free to call us at 1-866-244-2214 with any questions. We would love to get in touch!