By Melissa Cook, Designer for Creative Displays Now
Note: This is the fourth in a series of articles (“Lessons”) covering the basics of corrugated displays and boxes. Click here to see all of the lessons we have published.
Perhaps you are a startup company and are thinking of selling your product in a display. Or maybe you’ve done a few displays and consider yourself to be a bit more experienced in that area. As a designer, I can tell you there is more engineering to a display than you might think.
If I (or any of our display designers) can get the following questions answered on the front end, before the display is even sold into a store, we can develop the best merchandising solution for you to have success in the marketplace.
Below is a list of questions that will help with the design into the marketplace:
- What is your product or product mix?
- Your product’s weight and size
- Display lifecycle: what is the time length of exposure in the store?
- The selling price of the product (impacts the budget for the display)
- Primary retail market
- Specific objectives
- Type of display: Counter, floor, pallet, ¼ pallet or power wing (in other words, how big do you want it to be?)
- Level of product competition
- Types or name of store within which you are selling
- Geographic location / demographics
- Shipping methods: packed out, set up or flat
- How will display be transported: UPS, FedEx, LTL
- Graphic requirements
And last but not least…
- Budget requirements!
Creative Displays Now has over 50 years of point-of-purchase display experience. Contact us today to discuss your retail display needs.