Part 4: POP Display Design, Production and Shipping

Selling your product in a retail store is an exciting step. Once your product hits the shelves, you’ll increase your potential to reach a broader customer base and make more sales. First, you need a unique display that entices customers and gets your product out there. You may also need a fast turnaround time when working with seasonal products or short-term solutions.

In this chapter, we’ll help you navigate the process, from design development to the shipping stage. If you’re ready to create your display and send it to retailers quickly, we’re prepared to complete the entire process for you. Contact us today to get your estimate.

9 Key Elements of Point-Of-Purchase Display Design

Some POP displays appear to be pretty straightforward. You might only see three different colors, for example, or nothing more than the brand’s logo and an image of the product.

However, no matter how simple or complex a POP display looks, its creation likely involved careful planning and extensive research. When designing your custom display, it helps to consider the following factors:

1. Your Brand’s Logo

Before choosing a color palette for your display, look at your brand’s logo. It should inspire your design choices, such as the colors and style.

For example, adding a quirky cartoon character to a sleek and modern logo probably doesn’t make sense. A display that complements your logo helps customers recognize and remember your brand.

2. Your Unique Strengths

What sets your company and products apart from your competitors? Is it the exciting ingredients list? Or is your brand playful where competitors are more serious?

Think about your company’s unique strengths and qualities, and consider how you might incorporate them in your display. You may only need to include a short, punchy message on your display to highlight your product’s special benefits.

3. Your Product

The actual product should be the main feature of your POP display. Make sure your design complements your product’s packaging and doesn’t distract from your merchandise. Generally, it’s best to design a simple and easily understandable display that avoids visual clutter or confusing text.

4. Your Retailer

Retailers typically have established requirements regarding your display’s height and weight. For example, Kroger’s display style guide states that a heavy-duty full pallet display must not exceed 60 inches from top to bottom, including both the pallet and 12-inch header. Kroger also expects each display to maintain its structural integrity during the product’s promotion.

Retailers’ rules often change, so it’s important to stay up to date. At Creative Displays Now, we have experience sending displays to top U.S. retailers, so feel free to ask our team if you have any questions about the latest specifications.

5. Your Target Audience

Consider your customers and how you can entice them to pick up your product. For instance, do you want to speak to busy moms who need convenient but healthy snacks for their kids? You might use a school-themed display. Does your product appeal to young adults who consider themselves adrenaline junkies? Consider applying bold colors and high-energy graphics. Clearly define who your customers are, why they buy your product and what they expect of your brand. Use this information to guide your design.

6. Easy Access to Products

Make sure your display’s structure allows customers to grab items easily. As you design the display, imagine you’re a customer picking an item off the display’s shelf. Do the products fall over when one is removed? Are they packed so tightly that they’re hard to grip? The display should allow space between each item while keeping the products secure. A display manufacturer can help you design a unit that’ll make your products easy to grab and go.

7. Color Palette

We associate colors with different emotions and meanings, which can help you subconsciously alter a shopper’s first impression of your product. For example, yellow is often associated with joy, and red is connected to love. 

Although your logo and product’s packaging will be the primary factors guiding your color choices, there are other ways to incorporate color into your display. This doesn’t mean you need to use the entire rainbow, but you should choose your hues wisely to make the greatest impact. Colors catch customers’ eyes and make POP displays pop, enticing them to grab your product.

8. Your Competition

If you need some inspiration, it may help to check out what your competitors are doing. As you look at competitors’ displays, note what works and what you can do better. Pay attention to how your brand differs from competitors and think of ways to highlight those differences.

9. Your Display Manufacturer

While designing an impressive and effective POP display on top of running your business may seem like a challenge, it’s not one you have to face alone. The key is partnering with an experienced display manufacturer who wants to help your project succeed from start to finish.

At Creative Displays Now, our design team will consider your brand, product, specifications and target audience to create an innovative design. We can also take your original idea and transform it into a stunning display. Once you’re satisfied with the design, we’ll create a prototype so you can provide feedback. We’ll adjust the display accordingly and send it back for your approval, and then we’ll bring it to life in printing.

Inside Our Process: POP Display Manufacturing and Shipping

Once your design is ready to go, your display manufacturer can apply one of three printing methods to bring it to life:

• Digital printing
• Lithographic printing
• Flexographic printing

As a custom retail display manufacturer, we do everything in-house, from designing to shipping POP displays. We’ll choose the highest-quality printing method for your project size and design, and we’ll ship your completed displays by truck or air to retail stores with detailed instructions for easy assembly.

POP Display Implementation Tips

Once your display is complete, it’s time for your retailer to set it up and start selling. Here are some tips you can use to ensure a smooth, quick implementation for any product:

Design for Easy Installation and In-Store Execution

By getting your display on the floor fast, you can begin generating a return on your investment right away. Easy installation starts with user-friendly design and manufacturing. 

TTo install this display type, simply open the box and place it in the desired location. Some benefits of investing in a corrugated cardboard PDQ display include:

• Quick manufacturing time.
• Product and design versatility.
• Easy opening and closing for quick assembly.

At Creative Displays Now, we can help you design a POP display for rapid implementation. We can also assemble and pack products in your new displays for you, so your retailers can cut down on installation time and you can maximize ROI. 

Monitor and Maintain Your POP Display

Once your completed display reaches customers, you must measure its performance to maximize overall effectiveness. This process helps you collect the data you need to enhance your strategy with future displays. Following these tips can help you get started:

• Make sure your display is organized and uncluttered.
• Keep your display clean and well-stocked.
• Consider including a brochure holder to educate customers about a new product.
• Arrange bulkier products on the bottom of the display to keep it balanced.
• Evaluate your POP display’s performance over time.

You can monitor your display by visiting stores in person or using your retailer’s audit and merchandiser solution. Clear, consistent communication between your company and your retailer is critical for gaining visibility into your display’s performance.

Are Point-Of-Purchase Displays Effective?

A striking POP display is part of effective visual merchandising. Clever displays attract customers to your product and convince them to make a purchase. Even if customers know exactly what they want when they enter a store, an appealing POP display can cause them to pause and consider something new. POP displays enable you to reach your target audience at the critical moment when they’re about to buy.

Overall, POP displays are cost-effective visual merchandising solutions that drive impulse buys and boost sales. However, a POP display’s effectiveness largely depends on how well it’s designed. If you work with retail display experts, you can expect a high-quality, attention-grabbing display that will help you sell your products.

Design Your Ideal POP Display With Creative Displays Now!

With over 60 years of experience designing, manufacturing and delivering custom retail displays, Creative Displays Now is an invaluable partner in promoting your product. We can provide speedy turnaround for both simple and complex displays, and we offer a diverse range of display types to meet your specific needs.

Start your POP display design project today. Fill out our online request form for a free estimate delivered to your inbox.