Part 3: POP Display Printing

An attention-grabbing design that draws customers in, even at a distance of 30 feet or more, is critical for an effective point-of-purchase (POP) display. Using a quality printing process to apply bold, striking images ensures customers can see your display from multiple points in the store. This visibility makes it easier to attract shoppers to your product.

That’s why you must work with a reliable display manufacturer offering various printing options to meet your needs. This chapter explains the different printing methods we use at Creative Displays Now to create POP displays. 

If you have any questions about our printing techniques, we’ll be happy to answer them. 

Contact us for more information!

Point-Of-Purchase Printing Methods

You’ll find plenty of printing methods available, but not every technique is suitable for creating retail displays. The right printing method makes the products on your POP display stand out from the competition, even when surrounded by other options. It also meets your time and quantity needs, so you can ensure they get to your retail partners on time.

Three different types of printing methods work best for POP displays:

1. Lithographic Printing

Lithographic printing, also called offset printing, is commonly used for mass-produced items like packaging, books, magazines, newspapers and posters. With this method, an image is transferred to a plastic or metal plate, which is then covered with ink. The plate transfers the image to a rubber sheet, which applies the final image.

Lithographic printing creates an exact image, and it’s ideal for quickly printing high-volume orders. At Creative Displays Now, we use lithographic printing to transfer high-resolution graphics to paper and then adhere the paper to corrugated cardboard, producing photo-quality results.

2. Flexographic Printing

Flexographic printing is often used to create labels, packaging and items featuring a repetitive pattern, like wallpaper or wrapping paper. This budget-friendly method is ideal for printing simple artwork or logos, and it works especially well for limited color palettes containing one to three colors. Flexographic printing is compatible with various mediums, including objects with uneven surfaces.

Flexographic printing directly applies the image to the substrate using a flexible rubber or plastic relief plate. The process efficiently produces high-quality images and is suitable for large volumes.

3. Digital Printing

Digital printing is a modern technique typically used for labels, posters and signage. Images in the form of a digital file are sent to a printer. The printer then applies an image directly to the substrate without the need for printing plates. It’s a simple, fast process that may be used for printing small quantities. Like the other printing methods used to create POP displays, you can expect quality images with digital printing.

What We Offer

At Creative Displays Now, we offer all of the above printing methods to meet your project’s needs. In addition, our G7-certified prepress technology ensures consistency, so your display’s colors will accurately match your brand and vision.

How to Choose a POP Display Printing Method

Lithographic, flexographic and digital printing all create professional, high-resolution images and have a place in the POP display world. Your ideal printing method depends on the following factors:

• Project size: How many displays do you need to print? If you have a large order, it’s more cost-effective to go with lithographic or flexographic printing. Digital printing is typically reserved for smaller orders.
• Design: Are you looking to print a custom color or intricate details? Though digital printing technology has evolved to produce sharp, clear images, lithographic printing has long been a reliable method for exceptional image quality.
• Time requirements: If you need POP displays right away, consider digital printing. Since digital printing does not use relief plates, it can be completed faster than lithographic and flexographic methods.

If you’re unsure which printing method to select for your POP display, our experts at Creative Displays Now will recommend the best technique for your project, budget and goals.

What Types of Designs Can You Print on POP Displays?

Whether you collected photos that tell your brand’s story or you hired an artist to create a detailed mascot, you can transfer any image or color to a POP display, including:

• Logos
• Mascots
• Unique colors
• Patterns
• Photos
• Artwork
• Symbols
• Text

If you already have artwork or graphics you want to print on your display, you can work with a manufacturer to incorporate your design into the unit’s structure. The display manufacturer can also guide you through the design process if you feel stuck at any time.

At Creative Displays Now, our team of designers can help you realize your vision. We do everything under one roof, from custom design creation to display delivery, ensuring quality, consistency and speed.

The Advantages of Corrugated Cardboard for Temporary POP Displays

While semipermanent or permanent displays might consist of wood, metal, plastic, fiberglass or a combination of materials, temporary displays are often built with corrugated cardboard. 

At Creative Displays Now, we use 100% recyclable corrugated cardboard made from 60% to 95% post-consumer waste. You can feel proud of your eco-friendly display with a stunning design.

The primary reasons we use corrugated cardboard include:

Sustainability

While many consumers once considered sustainability a perk, they now view a company’s commitment to environmental and social causes as a key factor in their buying decisions. This shift is especially noticeable among younger generations, who are more willing to pay higher prices for products that follow eco-friendly practices.

One way you can capture this audience is by using a sustainable display material like corrugated cardboard, which is made from recycled, biodegradable fiber. It’s also recyclable after the display has reached the end of its life, which can help you minimize waste, shrink your carbon footprint and improve your company’s reputation as a green organization.

Versatility and Personalization

Corrugated cardboard is an extremely versatile and customizable material. You can shape it however you wish and coat it with ink, adhesives or other treatments. In other words, you don’t have to limit your creativity when designing a corrugated cardboard POP display.

Cost Effectiveness

Corrugated cardboard is a cost-effective material, especially for temporary displays that will only be in stores for a short time. It does not require high labor, manufacturing or shipping costs compared to heavier, more permanent mediums.

Durability and Low Weight

Since corrugated cardboard is more lightweight than other materials, it’s easy to move around to different spots in a store. It’s also a relatively strong material, meaning you can safely stock your product and keep it looking neat. 

Unlike single-layer paperboard, for example, corrugated cardboard has a sheet of fluted paper sandwiched between two outer layers. This thicker design adds strength, insulation and cushioning to the material. This ingenious engineering is why packages are delivered to your front door in cardboard boxes.

Easy Assembly and Installation

Your hands are all you need to assemble a corrugated cardboard POP display, which makes them incredibly easy to put together. You and your business partners will appreciate how quickly you can build each display and get your products on the floor.

Build Striking POP Displays With Creative Displays Now

If you’re looking for a reliable display designer and manufacturer, the expert team at Creative Displays Now is here to help.

We design, manufacture and print various types of temporary POP displays for producers across all industries. As the manufacturer, you know your product best, and we’ll work with you to match your vision with custom POP display graphics and features.

Ready to get started on your POP printing project? Contact us today to request a free estimate.