Chapter 3: Different Types of Displays
POP displays provide unique ways to showcase your products and attract attention to your brand. There are many different custom POP display options that you can use to enhance your products and maximize the available space. You can mix various configurations and materials to create a product display that works for your merchandise. This chapter explores a wide range of display options and how to choose the best ones for your brand.
What Are the Types of POP Displays?
Companies use various displays to enhance their visual merchandising. Choosing the proper display for your products is crucial to achieving your desired results. Here are some of the most common types:
1. Floor Stands
Floor stands are one of the most common POP displays. They’re often placed in the center of main aisles to entice customers as they maneuver through the store. For example, it’s common to find a floor stand display of sprinkles and gingerbread house kits near the baking aisle in December. When you place these items in the shoppers’ path, they are more likely to see your products and feel tempted to make a purchase.
2. Counter Displays
Counter displays are often used near the checkout area to encourage last-minute purchases. They’re ideal for brands that sell candy, gum, lip balm, lighters and other small impulse products. These displays are usually placed in grocery stores and gas stations, but more are popping up in all types of retailers. Counter displays take advantage of a prime location where shoppers must wait for their turn to check out.
3. Endcap Displays
It’s common to find POP displays at the end of every aisle. These fixtures are called endcap displays. Endcap displays are a valuable marketing tool. While not all shoppers go through every aisle, most of them pass by the endcaps as they travel through the store. When you display your product in an endcap, customers are more likely to see it and add it to their carts. Endcap displays are an excellent option for introducing new items or seasonal products.
4. Power Wing Displays
Power wing or sidekick displays are smaller fixtures that you can install on endcaps with complementary products. For example, an endcap stocked with beach towels might have a power wing display of sunscreen nearby. This convenient pairing persuades customers to purchase both products at once.
5. Display Bins
One of the simplest POP fixtures is display bins. They’re usually large cubic containers printed with colorful graphics and branding. They’re perfect for showcasing bulky items or large quantities of products. For example, you might find a display bin filled with microwave popcorn or candy near the movie aisle. Display bins have a large surface area where you can fit a lot of promotional information and eye-catching designs.
6. Pallet Displays
As their name implies, pallet displays showcase your products on top of a pallet. They’re often used at big-box retailers to sell large quantities of merchandise. For instance, you may find a pallet display filled with farm-fresh watermelons at the grocery store in the summer. Pallet displays are often shipped with the product inside and unloaded directly onto the sales floor.
7. Inline Displays
Inline displays fit inside retail shelves to make your product stand out. They’re perfect for promoting small products in a limited space. Companies use inline displays for makeup, air fresheners, medicine and other items that may get lost on crowded shelves.
8. Brochure Holders
Brochures are a great way to promote services and experiences. Custom brochure holders sit perfectly next to the cash register or the entrance to a store. They help spread awareness about your business and the products and services that you provide.
9. Interactive Displays
Interactive displays are the way of the future. They incorporate digital elements like touch screen tablets to make your display more personalized and impressive. For example, companies that sell paint might include a digital program that allows you to compare color schemes in their display.
Temporary vs. Permanent Displays
When designing POP displays, it’s important to consider how long you intend to use them. Some materials last for a few months, while others can withstand years of wear and tear. Consider the following options:
- Temporary displays: Corrugated cardboard displays are a quick and affordable option for short-term promotions. They last for about three to six months and are ideal for promoting seasonal merchandise, new releases or sale items. Temporary displays have a lower upfront cost, but you must replace them more often.
- Semi-permanent displays: Metal, plastic or wood displays will last for about one year. They’re ideal for displaying heavier items or several different products. Some companies prefer these displays for higher-end merchandise since they look higher quality. Semi-permanent displays are strong enough to be moved around the retail space for increased versatility.
- Permanent displays: Heavy-duty plastic, wood or steel are used to make long-term displays. These fixtures typically last for one to three years. Permanent displays are less common than other fixtures, and most brands use them in club stores and other large retailers. They often look like kiosks — creating a store within a store. A permanent fixture could be a cost-effective option if you’re constantly replacing short-term displays. Some companies add temporary accessories to spice up their permanent displays.
Which Display Is the Best?
The best display for your products depends on many factors, such as:
- The type of products you plan to display.
- What you can afford within your marketing budget.
- The length of the marketing campaign.
- The size of the retailer and their display specifications.
Choose Custom POP Displays for Your Products
Different types of custom displays can help you achieve various marketing goals. With so many options, choosing the best one may seem overwhelming. Get help finding the right displays for your brand with Creative Displays Now.