Five Simple Steps to Successful Retail Counter Display

With a few good counter display ideas, you won’t need to pay for expensive commercials, massive billboards or product placements to attract more customers to your products or stores. Counters can show much more. They can show what your brand identity is all about. Just follow these five simple steps, and your counter displays will get the message across and get people interested, without a whole lot of effort.

1. • Focus on a Single Theme
     Many counter displays focus on the next upcoming holiday such as Valentine’s Day, St. Patrick’s Day, Easter, Mother’s and Father’s Days, Independence Day, Halloween, Thanksgiving, Chanukah, Christmas and New Year’s, or major events such as the Super Bowl or World Cup. Even a theme as simple as spring cleaning or family vacation can be enough to attract positive attention. Once you have a theme in mind, then it’s a matter of telling a simple “story” to go along with it.

1. • Go for the Big Surprise
     While you don’t want to shock people into a state of disgust, surprising shoppers can have a very big and lasting impact. Show people things they probably weren’t expecting to see, and focus on the whimsical to get their attention. The element of surprise can even inspire people to tell others about your attention-grabbing counter displays, which is the ultimate achievement in marketing. Word of mouth allows the consumers to do the advertising for you.

1. • Don’t Distract With Too Much Clutter
     Simplicity is the key to being successful, which can also be said of in-store displays or most other retail advertising and marketing mediums. The fewer distractions the better—as long as they have value in quality and worth paying attention to. Creating an organized display with a shock factor without the clutter could even be the winning formula for the story you’re trying to tell.

1. • Bold Colors and Shapes Are Best
     Bright colors chosen for their specific combination of emotional effects, combined with large shapes that are hard to miss, will get people to look at your counter display. And, of course, you must also make sure the display is brightly lit so a passerby can see just how bold it is. If the display is designed effectively, shoppers will be more compelled to keep looking and ultimately purchase something they wouldn’t have otherwise.
     

• Always Keep Displays Up-to-Date
  Last but not least, make sure to update your Counter displays frequently. If people see the same display every time they walk past your storefront, they may not be compelled to look anymore, even when you do finally change it. You don’t have to reinvent the wheel every time you’re trying to come up with new counter display ideas, though. Some stores have been successful with a series of large photographs portraying different themes and lifestyle images that can be rotated in different Counters and other displays every two to four weeks or so. This will help continue attracting attention well into the future.