Once a product makes it to market, many people truly believe they have hurdled the hard part. And in a lot of respects, they’re right. The discovery was done, the market analysis was conducted, competitive research reviewed, trial runs completed, Q&A finished, pricing, manufacturing, branding…there is so much that goes into even just getting a product to market. So congratulations on making it this far. That really is quite an accomplishment.
But we’re here to tell you…now is not the time to slow down. Because there is more work to be done. How products are marketed once they hit the retail shelves is one of the most important (and we actually think fun) parts of the process.
Don’t know where to begin? How about with table top product display stands. If you’re ready to start selling out in retailer spaces, read on for the top 3 reasons you should consider table top display stands.
- Point of Purchase (POP) Displays Sell More: Table top display stands are perfect for those grab-n-go POP displays that sit on counters in check-out areas, on customer service counters and on aisle end cap shelves. They’re great if you want to corner the impulse shopper or those consumers who can’t resist grabbing while in line (hey, we’re not judging here…). And making that last-minute sale can really add to your bottom line.
- Customization Translates to Quality: Improving brand perception is easy with custom-designed table top displays that are printed to both brand and market products perfectly. Not to mention, they add a high end feel and vibe to products. In many ways, they make a brand feel “finished.” And research shows that when consumers like product packaging and marketing, even if the reason is only subconscious, they are more likely to turn from browser to buyer! Now that’s what we call a marketing win!
- Retailers Love Them: Retailers have a LOT to juggle. Ordering, invoicing, shipping and receiving, payroll, stocking, inventory, customer management, employee-hiring-training-scheduling-managing, payroll…the list goes on and on. Can you even imagine how thrilling it would be to receive a ready-to-go product that can literally be taken out of the shipping box and put right on the floor (or, in this case, counter)?! Beyond!
How (and Where) to Use Table Top Displays
OK, so you’re convinced that table top displays are great. But how do you use them to enhance sales and move product? These sturdy, often smaller, self-supporting displays are ideal for any retail location including pharmacies, grocery stores, gas stations, convenience stores and drug stores…if it’s a retail marketplace, a table top display can be effective! All you need is a counter top and some product.
From books to bottles to batteries, table top display stands can take brands from selling to selling out.
If you’re interested in seeing what we can do, come visit our counter displays page to see real life examples of how Creative Displays Now has helped other customers. If think you may want to work with us, reach out today by shooting us an email or giving us a call!