If you sell products in a convenience store, it’s important to really think about the typical customer who’ll be shopping, as well as the transaction type they’re likely expecting during their visit. First and foremost, displays should be, you guessed it: convenient.
So what does that mean to you? We’ve got some great ideas to help you take your product from shelved to sold-out, simply by implementing C-store counter displays.
What is a PDQ display? PDQ displays are smaller, lightweight, easy-to-install trays, bins or racks that are generally used in check out areas of retail spaces. They’re basically point-of sale devices, and most corrugated PDQ displays are versatile in terms of what you can sell in them. The name “PDQ” is a play on the phrase “pretty darn quick” but it’s also sometimes called “product displayed quickly.”
Benefits of PDQ Displays
PDQ displays are great for smaller retail spaces or for the smaller areas (like check outs) in bigger spaces. In retail, it’s all about making the sale, so if you can find a place to sell something, you should take advantage of it! Every square inch of product placement real estate has the potential to improve your bottom line – and what retailer doesn’t want to do that?
In the world of retail, creative displays can be the name of the game. Everything from size, to placement, to what product you showcase can affect your overall profit. Knowing not only what to display, but also how to best display it, is important. And, like most things in business, you need to weigh the cost factor. Is bigger and fancier and showier always the best route? Not necessarily. Sometimes, it’s the simple things that get the job done.
Check out our top 3 fave simple but effective retail displays that we recommend for 2018.
Simple display #1: The pallet display
From clothing to cat food, the pallet display is the ultimate in simply-designed displays. Completely customizable, you can modify everything from the shape and size to the wrap and messaging. And they’re available with merchandiser trays and interior support structures when you need something heavy duty. If you have a product to display, you can pretty much count on it looking brilliant on a pallet display. And the best part is pallet displays can even be stocked and shipped ready to go. From warehouse to store floor, ready to sell. The pallet display might just be our favorite display option.
Retail Pallet Display
WHY DO WE LOVE THEM? Pallet displays are practical in design without being over the top. They’re also great for a wide-variety of items, but still easily customizable.
Retail displays can be the showstoppers every retail establishment needs to set them apart from the competition. And boy, is there a ton of competition out there these days.
With online shopping trends on the rise and no end in sight, brick and mortars need to do everything they can to be better than the shop next door. In 2017, nine major US retailers closed up shop, claiming bankruptcy…and that’s in addition to the previous nine that did so in 2016…
18major retailers have filed for bankruptcy in the last two years! Think about that! Do you know what it takes to keep your doors open?
Today, retail establishments have to be better, brighter and busier than ever to ensure success in the physical market space. Have you ever thought about how your retail displays can help you do just that? More to the point, have you thought about how displays are a part of the equation? How long do you keep your POP retail displays up? What are the tell-tale signs that a display is old and tired? When (and how) should you roll out new displays?
Some retail store business owners believe that success rests solely and firmly on product selection and price. While it is true that these factors are essential to get shoppers through your door and convince them to buy, would you believe it if we told you there’s much more to the story?
Presenting an attractive, logical, user-friendly retail display scheme helps every step of the way. Running an enticing shop means more than just putting things on shelves or racks. But how do you accomplish this? Read on to explore the top four mistakes shop owners make in retail display design – and more importantly, learn how you can avoid these mistakes to keep them from affecting your bottom line.
RETAIL DISPLAY DESIGN MISTAKE #1: Awkward or Disorganized Flow of Traffic The Mistake: Narrow, uneven or twisted paths that disrupt a smooth flow of traffic through your store can make shopping uncomfortable. Not only do your pathways between shelving units, POP display stands and display racks need to be wide enough for shoppers to browse comfortably, but the overall design needs to encourage traffic flow as well.
