It can be easy to dismiss humble cardboard as nothing more than necessary packaging. To think of it as just something that gets the actual product to its intended destination.
But an increasing number of retailers realize the right treatment is all it takes to transform cardboard into something significantly more powerful. We’re talking cardboard displays here.
And we’ve got some good news for you: it may be easier than you think to create an attention-getting, memorable (and convenient) display for products. The branding potential is unlimited. So don’t get stuck on packaging when you’re thinking about the potential to brand. Displays are brilliant places to further brand reach and identity.
How can you best use your cardboard displays to promote your brand? Here are a few ways that complex cardboard displays can help you think outside the literal box.
It’s not rocket science and you don’t have to be brilliant to figure out that retail display stands are not all the same. It can be tempting (and somewhat easy) to just go with the first style you see or find when you’re looking for creative ways to display your products.
Easy…but is it the best way to sell your product?
Will just any old display stand sell your product most effectively? Will you be able to capitalize on a basic floor or counter display if that’s the route you choose to go? How do you know when to take it up a notch and go with an outside-the-box display?
Once a product makes it to market, many people truly believe they have hurdled the hard part. And in a lot of respects, they’re right. The discovery was done, the market analysis was conducted, competitive research reviewed, trial runs completed, Q&A finished, pricing, manufacturing, branding…there is so much that goes into even just getting a product to market. So congratulations on making it this far. That really is quite an accomplishment.
But we’re here to tell you…now is not the time to slow down. Because there is more work to be done. How products are marketed once they hit the retail shelves is one of the most important (and we actually think fun) parts of the process.
If you sell products in a convenience store, it’s important to really think about the typical customer who’ll be shopping, as well as the transaction type they’re likely expecting during their visit. First and foremost, displays should be, you guessed it: convenient.
So what does that mean to you? We’ve got some great ideas to help you take your product from shelved to sold-out, simply by implementing C-store counter displays.
What is a PDQ display? PDQ displays are smaller, lightweight, easy-to-install trays, bins or racks that are generally used in check out areas of retail spaces. They’re basically point-of sale devices, and most corrugated PDQ displays are versatile in terms of what you can sell in them. The name “PDQ” is a play on the phrase “pretty darn quick” but it’s also sometimes called “product displayed quickly.”
Benefits of PDQ Displays
PDQ displays are great for smaller retail spaces or for the smaller areas (like check outs) in bigger spaces. In retail, it’s all about making the sale, so if you can find a place to sell something, you should take advantage of it! Every square inch of product placement real estate has the potential to improve your bottom line – and what retailer doesn’t want to do that?