Even with the growth of online shopping, consumers still prefer traditional retail stores and crave the in-person shopping experience. Approximately 58% of U.S. consumers visit a physical store at least once a week to make a purchase. While this sounds like good news to producers, millions of products are competing against each other to get from the shelf to the checkout line.
As a producer, you can spend as much money as you want on online advertising and larger-than-life marketing campaigns. But with 80% of consumers making their buying decisions when shopping, you shouldn’t overlook the potential impact of in-store displays. Point-of-purchase displays are the final form of advertisement to catch the customer’s attention and convince them to make an immediate, informed purchase.
The retail industry is growing faster than ever before. New brands are popping up daily, and retailers are constantly expanding. As a business owner or product manufacturer, it’s up to you to use all your resources to convert window shoppers into definitive buyers. And research has shown time and time again that in-store product displays are the best way to influence shoppers.
You can’t underestimate the power of in-store displays. With eye-catching designs, prime placement and the correct type of POP display, you’re sure to see your sales skyrocket. Keep reading to find out why POP displays work, learn about good POP display examples and how to choose the right type of display for your product.
Those in the retail space know that how and what customers buy has changed drastically over the past decade. These trends are especially relevant in light of the COVID-19 pandemic, as more than 60% of American buyers altered their shopping habits at some point in the past year. It’s crucial for small and large businesses throughout the retail industry to know what’s next.
When trying to select the best product displays for your stores and inventory, you may be baffled by the many terms and definitions floating around. Though types of displays may sound similar, in fact there are quite a few differences between them. To avoid confusion, we’re going to clear up the meaning of a display endcap vs sidekick displays in this post.
Retail displays come in all shapes and sizes. Some types of displays are best suited for particular product categories, while others are best for specific retail environments. A spacious club store may have room for a larger setup, while a small convenience store may only allow for low-profile inline displays with smaller footprints.
After accounting for your retail partner’s requirements, you have a few more considerations. A heavier or high-turnover product will need a larger structure that’s sturdy enough to support the products. Likewise, exhibiting several items will require a display with enough room to let each product shine. Space-saving and low-profile display designs usually work best with smaller goods.
Next, you’ll want to consider the locations available within the stores where you want to showcase your products. Some displays are shaped and sized for particular retail locations. Additionally, some areas of the store are known for being particularly effective for sales because they offer high visibility and more foot traffic. To take advantage of these most coveted locations, you’ll need the correct type of display.
Some retail store business owners believe that success rests solely and firmly on product selection and price. While it is true that these factors are essential to get shoppers through your door and convince them to buy, would you believe it if we told you there’s much more to the story?
Presenting an attractive, logical, user-friendly retail display scheme helps every step of the way. Running an enticing shop means more than just putting things on shelves or racks. But how do you accomplish this? Read on to explore the top four mistakes shop owners make in retail shop display design – and more importantly, learn how you can avoid these mistakes to keep them from affecting your bottom line.