Retail displays are among the best ways to organize and present your business’s products to shoppers in stores. These displays help brands differentiate themselves from the competition and share important messaging. However, some displays are more effective in driving sales and inspiring customer loyalty than others. If you have a consumer packaged goods (CPG) brand, understanding the possibilities of point-of-purchase (POP) displays is essential for retailers’ success. You can reap many benefits and drive sales by utilizing interesting in-store displays.
Are you still unsure which type of retail display is best for your product? Let’s explore the most effective types of retail displays and their key benefits for brands looking to elevate their in-person sales and uplift their business.
When trying to select the best product displays for your stores and inventory, you may be baffled by the many terms and definitions floating around. Though these types of displays may sound similar, in fact, there are quite a few differences between them. To avoid confusion, we’re going to clear up the meaning of a display endcap vs. sidekick displays in this post.
Those in the retail space know that how and what customers buy has changed drastically over the past decade. These trends are especially relevant in light of the COVID-19 pandemic, as more than 60% of American buyers altered their shopping habits.
Although restrictions have eased up significantly since then, many shoppers have found that they prefer these new habits. It’s crucial for small and large businesses throughout the retail industry to know what’s next.
Customers have a lot to look at when they’re browsing store aisles, from advertisements and promotions to the seemingly endless selection of products. It can be difficult to get noticed in a brick-and-mortar environment, but aisle violators can help you grab customers’ attention.
Aisle violators have many uses and can be specific to your brand or advertise certain types of products. Keep reading to learn how aisle violators can maximize the customers’ exposure to your products.
Even with the growth of online shopping, consumers still prefer traditional retail stores and crave the in-person shopping experience. Approximately 58% of U.S. consumers visit a physical store at least once a week to make a purchase. While this sounds like good news to producers, millions of products are competing against each other to get from the shelf to the checkout line.
As a producer, you can spend as much money as you want on online advertising and larger-than-life marketing campaigns. But with 80% of consumers making their buying decisions when shopping, you shouldn’t overlook the potential impact of in-store displays. Point-of-purchase displays are the final form of advertisement to catch the customer’s attention and convince them to make an immediate, informed purchase.
The retail industry is growing faster than ever before. New brands are popping up daily, and retailers are constantly expanding. As a business owner or product manufacturer, it’s up to you to use all your resources to convert window shoppers into definitive buyers. And research has shown time and time again that in-store product displays are the best way to influence shoppers.
You can’t underestimate the power of in-store displays. With eye-catching designs, prime placement and the correct type of POP display, you’re sure to see your sales skyrocket. Keep reading to find out why POP displays work, learn about good POP display examples and how to choose the right type of display for your product.