Some retail store business owners believe that success rests solely and firmly on product selection and price. While it is true that these factors are essential to get shoppers through your door and convince them to buy, would you believe it if we told you there’s much more to the story?

Presenting an attractive, logical, user-friendly retail display scheme helps every step of the way. Running an enticing shop means more than just putting things on shelves or racks. But how do you accomplish this? Read on to explore the top four mistakes shop owners make in retail shop display design – and more importantly, learn how you can avoid these mistakes to keep them from affecting your bottom line.

Continue reading “Common Mistakes in Retail Display Designs and How to Avoid Them” →

Once a product makes it to market, many people truly believe they have hurdled the hard part. And in a lot of respects, they’re right. The discovery was done, the market analysis was conducted, competitive research reviewed, trial runs completed, Q&A finished, pricing, manufacturing, branding…there is so much that goes into even just getting a product to market. So congratulations on making it this far. That really is quite an accomplishment.

But we’re here to tell you…now is not the time to slow down. Because there is more work to be done. How products are marketed once they hit the retail shelves is one of the most important (and we actually think fun) parts of the process.

Continue reading “Great Uses for Table Top Display Stands” →

If you sell products in a convenience store, it’s important to really think about the typical customer who’ll be shopping, as well as the transaction type they’re likely expecting during their visit. First and foremost, displays should be, you guessed it: convenient.

So what does that mean to you? We’ve got some great ideas to help you take your product from shelved to sold-out, simply by implementing C-store counter displays.

Continue reading “Convenience Store Counter Displays: What You Need to Know” →