Even with the growth of online shopping, consumers still prefer traditional retail stores and crave the in-person shopping experience. Approximately 58% of U.S. consumers visit a physical store at least once a week to make a purchase. While this sounds like good news to producers, millions of products are competing against each other to get from the shelf to the checkout line.
As a producer, you can spend as much money as you want on online advertising and larger-than-life marketing campaigns. But with 80% of consumers making their buying decisions when shopping, you shouldn’t overlook the potential impact of in-store displays. Point-of-purchase displays are the final form of advertisement to catch the customer’s attention and convince them to make an immediate, informed purchase.
The retail industry is growing faster than ever before. New brands are popping up daily, and retailers are constantly expanding. As a business owner or product manufacturer, it’s up to you to use all your resources to convert window shoppers into definitive buyers. And research has shown time and time again that in-store product displays are the best way to influence shoppers.
You can’t underestimate the power of in-store displays. With eye-catching designs, prime placement and the correct type of POP display, you’re sure to see your sales skyrocket. Keep reading to find out why POP displays work, learn about good POP display examples and how to choose the right type of display for your product.
