Blog Archive : Category: Display and Packaging Design

6 Things You Need for Retail-Ready Packaging

6 things you need for retail ready packaging

Anyone in the world of retail knows all the factors that go into curating an exceptional customer experience. Small details like the music played over the speakers and the layout of the shelves and clothing racks set the customer’s journey in motion, often unbeknownst to the consumer themselves. From the type of flooring to the brightness of the lights and even how a store smells are frequently conscious decisions retailers make to entice window shoppers and convert them into buyers.

These same rules and standards apply to retail packaging. Regardless of how effective or unique your product is, if your packaging message falls flat, so will your sales.

Whatever industry you’re in, you have competitors, and all of them are vying for the same target audience as you. New merchandisers and creators are making their way into the market, and if your packaging doesn’t catch your audience’s attention, they’ll go for the brand that does. This makes retail packaging design more important than ever.

In this article, you’ll learn six elements you need to create retail-ready packaging (RRP) that can transform your sales. We cut out the guesswork and break down the essential do’s and don’ts of curating an unforgettable and powerful display that can influence consumers and turn your brand into a household name.

From defining retail-ready packaging to delivering a simple, easy-to-follow formula for creating your next design, you’ll learn how to stand out from the competition and make your mark in the retail space.

Continue reading “6 Things You Need for Retail-Ready Packaging”

Posted in Display and Packaging Design

Types of Retail Store Layouts

Types of retail store layouts

Choosing the right store floor plan can have a profound effect on the way customers navigate the store, interact with your merchandise and whether they decide to purchase any products. Both drawing up a retail store design from scratch and revamping an existing store layout require a basic understanding of the retail store layout options available to you.

Continue reading “Types of Retail Store Layouts”

Posted in Display and Packaging Design, In-Store Display Tactics

The Difference Between Sidekick Displays and Endcap Displays

When trying to select the best product displays for your stores and inventory, you may be baffled by the many terms and definitions floating around. Though types of displays may sound similar, in fact there are quite a few differences between them. To avoid confusion, we’re going to clear up the meaning of a display endcap vs sidekick displays in this post.

Continue reading “The Difference Between Sidekick Displays and Endcap Displays”

Posted in Display and Packaging Design, Retail Display Examples

What Type of Retail Display Do I Need for My Product?

Retail displays come in all shapes and sizes. Some types of displays are best suited for particular product categories, while others are best for specific retail environments. A spacious club store may have room for a larger setup, while a small convenience store may only allow for low-profile inline displays with smaller footprints.

After accounting for your retail partner’s requirements, you have a few more considerations. A heavier or high-turnover product will need a larger structure that’s sturdy enough to support the products. Likewise, exhibiting several items will require a display with enough room to let each product shine. Space-saving and low-profile display designs usually work best with smaller goods.

Next, you’ll want to consider the locations available within the stores where you want to showcase your products. Some displays are shaped and sized for particular retail locations. Additionally, some areas of the store are known for being particularly effective for sales because they offer high visibility and more foot traffic. To take advantage of these most coveted locations, you’ll need the correct type of display.

Continue reading “What Type of Retail Display Do I Need for My Product?”

Posted in Display and Packaging Design, Retail Display ExamplesTagged

How to Make Your Product Stand Out

How to Make Your Product Stand Out

If you’ve developed a new product in a popular category, it’s critical to find ways to make your product unique. You know your merchandise is precisely what your customers are looking for. The question is, how do you make sure they find it and recognize its superior value? As you prepare to introduce your offering to retailers, you must learn how to make your product stand out from competitors. It requires a careful blend of branding, communications and in-store messaging.

At Creative Displays Now, we’ve been doing just that for nearly 60 years. Here are our best tips to help your product stand out from the crowd.

Continue reading “How to Make Your Product Stand Out”

Posted in Display and Packaging Design