Blog Archive : Category: Display and Packaging Design

What Are Primary And Secondary Packaging?


In the world of branding and packaging, there’s a stark and definite difference between primary and secondary packaging. Do you know what these differences are? Are you at the point where you need to start thinking about your packaging?

Chipboard Packaging

Whether you’re launching a new product that’s almost ready to go to market, or you’re revamping and rebranding an old one, there’s no denying… packaging matters

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Posted in Display and Packaging Design, Packaging Examples

Benefits of Point-of-Sale Displays


What tends to be two of the top concerns for retailers? Whether big or small, regardless of industry or product, no matter what price point you’re at, most retailers agree on the same two issues as being most pressing when it comes to retail success: 

  • getting the most out of every square inch of space in your store
  • maximizing the potential in human buying behaviors

Luckily, you can achieve success in both areas with just one useful, creative tactic: point-of-sale (POS) displays. Point-of-sale displays allow you to best-optimize the time your customers spend while they are otherwise just standing in line, waiting for their turn to check out. 

Custom Counter Display for SugarBearHair

But still, some retailers ask: are point-of-sale displays worth it? Are they effective? We say yes! In fact, would you believe that some studies show consumers spend an average of $5,400 every year on impulse purchases?! That alone may convince you. If you’re looking for ways to maximize space and boost sales, you may want to consider using point-of-sale displays. 

Not quite sure if you’re ready to commit? Keep reading to find out the top 3 benefits of point-of-sale displays

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Posted in Display and Packaging DesignTagged

The Factors That Influence Purchasing Decisions in Retail Stores

There are many factors that influence purchasing decisions, and in today’s competitive retail landscape, you really can’t afford to not take advantage of knowing (and capitalizing on) those that can have a positive impact on sales. 

Retail Store Displays

What are the top factors that influence purchasing decisions for consumers today? Read on…

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Posted in Display and Packaging Design, In-Store Display Tactics

Retail Display Packaging: Ways to Protect Your Products

Once your product is about to head to market, you can almost breathe that sigh of relief. Yes, we said almost. You’re very close…but not quite there yet. The R&D may be done, the testing runs complete, the deals with retail stores made, and maybe you’ve even made it through the initial packaging design stage, but there’s still that key component that can make or break your product’s success once it’s at market. 

Your retail display packaging. How will you protect, display and sell your product once it’s in stores?

Retail Display Packaging

There are many things to keep in mind when working through this process. Things like: 

  • Size
  • Shape
  • Weight 
  • How the actual product itself is packaged, if there will be packaging within the display packaging
  • How fragile the product is
  • Whether it will hang, stack or display another way

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Posted in Display and Packaging Design, Packaging Examples

Free Standing Cardboard Displays

Free Standing Cardboard Displays
Free standing cardboard displays are a great way to showcase your product, stand out against the competition and increase sales. Almost sounds too good to be true, doesn’t it? We assure you…it’s not!

So how do you know if these selling machines are right for you and your products? Keep reading to learn everything you need to know about free standing cardboard displays.

Free Standing Cardboard Displays

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Posted in Display and Packaging Design, In-Store Display Tactics