In the world of brick and mortar retail, displays are a fact of life. If you’re selling, you’ve got to be showing.
Okay, so you know you need displays, now what? Where do you go from here? How do you know if you should invest in permanent, or stick with customizable corrugated cardboard displays? What factors go into this decision? Before you go busting out your power drill and start screwing shelves into the walls, let’s look a bit more in depth at the differences of the two.
Corrugated Cardboard Displays Point of purchase (POP) displays are light-weight, durable, often temporary and, from a branding perspective, totally customizable. They’re custom-designed and manufactured with your precise product in mind, so they can be used to perfectly display everything from sunscreen to soda pop – and just about anything in between! They can be easily moved around and set up throughout your store, and there is a huge variety in basic style. Custom displays can be:
In the world of retail, creative displays can be the name of the game. Everything from size, to placement, to what product you showcase can affect your overall profit. Knowing not only what to display, but also how to best display it, is important. And, like most things in business, you need to weigh the cost factor. Is bigger and fancier and showier always the best route? Not necessarily. Sometimes, it’s the simple things that get the job done.
Check out our top 3 fave simple but effective retail displays that we recommend for 2018.
Simple display #1: The pallet display
From clothing to cat food, the pallet display is the ultimate in simply-designed displays. Completely customizable, you can modify everything from the shape and size to the wrap and messaging. And they’re available with merchandiser trays and interior support structures when you need something heavy duty. If you have a product to display, you can pretty much count on it looking brilliant on a pallet display. And the best part is pallet displays can even be stocked and shipped ready to go. From warehouse to store floor, ready to sell. The pallet display might just be our favorite display option.
WHY DO WE LOVE THEM? Pallet displays are practical in design without being over the top. They’re also great for a wide-variety of items, but still easily customizable.
Retail displays can be the showstoppers every retail establishment needs to set them apart from the competition. And boy, is there a ton of competition out there these days.
With online shopping trends on the rise and no end in sight, brick and mortars need to do everything they can to be better than the shop next door. In 2017, nine major US retailers closed up shop, claiming bankruptcy…and that’s in addition to the previous nine that did so in 2016…
18major retailers have filed for bankruptcy in the last two years! Think about that! Do you know what it takes to keep your doors open?
Today, retail establishments have to be better, brighter and busier than ever to ensure success in the physical market space. Have you ever thought about how your retail displays can help you do just that? More to the point, have you thought about how displays are a part of the equation? How long do you keep your POP retail displays up? What are the tell-tale signs that a display is old and tired? When (and how) should you roll out new displays?
If you’re like most people, you’ve at one time or another used a kitchen knife that required you to saw through food like you’re hacking through the trunk of the Christmas tree. Dull blades are no fun for the at-home chef, but beyond the frustration of that lackluster blade, did you know that it’s actually a dullknife that causes most cooking accidents? Yeah…we were surprised too!
When it comes to preparing delicious show-stopping meals for guests and family, you need sharp cutlery that makes the cut – pun intended.
Introducing our latest Featured Client, Cutco, the largest American manufacturer of premium cutlery for almost 70 years. Cutco knives are designed to slice any type of food in a precise and safe manner, every single time.
The Cutco Story
Since 1949, Cutco has manufactured high-quality kitchen knives that have become a household name. Contrary to many knives that are made of wood and cheap plastic, the premium cutting tools Cutco crafts have handles composed of thermo-resin for optimal strength and durability.
Life is full of ups and downs, but at least you know there’s always one thing you can count on: wine.
That’s why we’re especially thrilled to introduce you to Oliver Winery & Vineyards, our latest Featured Client here at Creative Displays Now.
About Oliver Winery
These days, it seems like more and more wineries than ever are cropping up all over the United States. So to really stand out means you’re doing something right. And that’s exactly why we love Oliver Winery – they’re focused on thinking differently, which we think has contributed greatly to the fact that they’ve been around for 45 years.