Whether it is for gatherings during the holiday season or a Sunday Funday neighborhood event, many occasions call for a trip to the frosty aisle of a favorite local liquor store or beer aisle in a market. With all the food-and-beverage-friendly occasions throughout the year, which all encourage beer sales, there's never a bad time to up the display game for your frosty beverages. If you're a beverage supplier, your number one goal is to grab consumers' attention, make your brand both noteworthy and noticeable, and entice retailers to give you prime real estate space on their floor to showcase your product. So, how do you ensure your brand gets that fair share of prime retail …

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