Manufacturers professionally design custom retail displays for products in various industries, helping you reach more customers and increase your sales. Why use a professional manufacturer instead of creating your own signage or display? Keep reading to learn more about how the work manufacturers do can benefit your business operations.
The average human attention span is only about 8 seconds long, down from about 12 seconds in 2000. For businesses, this means you may only have a handful of seconds to catch someone’s eye before they breeze past your display and you lose the opportunity for a sale.
Eye-catching displays can encourage them to slow down a little and give you enough time to entice them to buy. The important part is choosing a display printing method that meets both your time and quantity needs. Let’s take a closer look at some of the more common display printing methods and how they might help you move closer to your sales goals.
In the world of brick and mortar retail, displays are a fact of life. If you’re selling, you’ve got to be showing.
Okay, so you know you need displays, now what? Where do you go from here? How do you know if you should invest in permanent, or stick with customizable corrugated cardboard displays? What factors go into this decision? Before you go busting out your power drill and start screwing shelves into the walls, let’s look a bit more in depth at the differences of the two.
Corrugated Cardboard Displays Point of purchase (POP) displays are light-weight, durable, often temporary and, from a branding perspective, totally customizable. They’re custom-designed and manufactured with your precise product in mind, so they can be used to perfectly display everything from sunscreen to soda pop – and just about anything in between! They can be easily moved around and set up throughout your store, and there is a huge variety in basic style. Custom displays can be:
Bringing a custom point of sale display from concept and design to practical reality can be a complex process. At Creative Displays Now (CDN), we have more than 50 years in the commercial display industry. During that time, we have fine-tuned our workflows to provide you with the highest quality products in the fastest possible time. Here’s a step-by-step overview of how the process works at the CDN facility.
Step 1—Custom Design
At CDN, our design team can sketch out cutting-edge ideas for your company to evaluate. Alternatively, we can take your idea and run with it. Once the concept is in place, we will provide your company with visual representations of your planned display unit. Once you are satisfied with the design, we move on to the next stage of our production process.
Presenting your products effectively and efficiently in the consumer marketplace is often a matter of timing. Creating seasonal displays requires a good deal of advance planning and creative inspiration on the part of your company. Most major manufacturers begin the planning and production process for their displays months in advance of their arrival and implementation in stores. Keep in mind, certain large-scale seasonal campaigns might take even longer, with some being planned up to two quarters before the launch date. Careful and thoughtful planning will ensure you get the most bang for your buck with your seasonal display.
Back-to-school displays may consist of several different components designed to hold various items needed in the academic environment, extending both the design process and the production time for these items.
Black Friday and Christmas season sales can require rapid response times on the part of manufacturers and distribution companies. Countering the deals of discount and department stores with relevant and customized office supply store displays on the same or similar products can be critical to get your fair share of the consumer spending pie.