Manufacturers professionally design custom retail displays for products in various industries, helping you reach more customers and increase your sales. Why use a professional manufacturer instead of creating your own signage or display? Keep reading to learn more about how the work manufacturers do can benefit your business operations.
The average human attention span is only about 8 seconds long, down from about 12 seconds in 2000. For businesses, this means you may only have a handful of seconds to catch someone’s eye before they breeze past your display and you lose the opportunity for a sale.
Eye-catching displays can encourage them to slow down a little and give you enough time to entice them to buy. The important part is choosing a display printing method that meets both your time and quantity needs. Let’s take a closer look at some of the more common display printing methods and how they might help you move closer to your sales goals.
In the world of brick-and-mortar retail, displays are a fact of life. Countless businesses compete with you for customer attention, so you must stand out and show what you’re selling. One way to do this is with permanent or temporary point-of-purchase displays. POP displays are essential for your marketing strategy. There are many ways custom displays can benefit your retail strategy, including grabbing customer attention and increasing profits and brand awareness.
This guide will review the differences between permanent and temporary displays to help you determine which one is best for your products.
Bringing a custom point of sale display from concept and design to practical reality can be a complex process. At Creative Displays Now (CDN), we have more than 60 years in the commercial display industry. During that time, we have fine-tuned our workflows to provide you with the highest quality products in the fastest possible time. Here’s a step-by-step overview of how the process works at the CDN facility.
Step 1—Custom Design
At CDN, our design team can sketch out cutting-edge ideas for your company to evaluate. Alternatively, we can take your idea and run with it. Once the concept is in place, we will provide your company with visual representations of your planned display unit. Once you are satisfied with the design, we move on to the next stage of our production process.
Presenting your products effectively and efficiently in the consumer marketplace is often a matter of timing. Creating seasonal displays requires a good deal of advance planning and creative inspiration on the part of your company. Most major manufacturers begin the planning and production process for their displays months in advance of their arrival and implementation in stores. Keep in mind, certain large-scale seasonal campaigns might take even longer, with some being planned up to two quarters before the launch date. Careful and thoughtful planning will ensure you get the most bang for your buck with your seasonal display.
Back-to-school displays may consist of several different components designed to hold various items needed in the academic environment, extending both the design process and the production time for these items.
Black Friday and Christmas season sales can require rapid response times on the part of manufacturers and distribution companies. Countering the deals of discount and department stores with relevant and customized office supply store displays on the same or similar products can be critical to get your fair share of the consumer spending pie.