Color psychology is the study of how colors subtly influence human emotions, decisions and perceptions. Using colors strategically in product displays or branding can evoke specific feelings to foster connections with your brand or products to drive purchases. By understanding the psychological impact of colors, retailers can create an atmosphere that resonates with consumers to boost engagement and prompt in-store sales.
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Now that our most recent holiday shopping season is over, we saw that shoppers worldwide are finding new ways to purchase gifts for loved ones. While in-person purchasing remains a popular option, many consumers have chosen to complete their shopping online, causing retailers to adapt to the changing landscape.
Displays for retail stores offer companies many benefits, such as drawing attention to products, building brand awareness, educating consumers, increasing return on investment (ROI), and targeting impulse purchases.
Considering the fact that consumers spend an average of $3,768 every year on impulse purchases, retail displays are an essential investment.
Like any investment, there are inherent risks.
To maximize their investment, a brand’s leader must audit retail display risks and implement corresponding solutions. Mitigating risk increases the likelihood of a smooth launch.
Displaying your products in major retailers like Home Depot or Lowe’s exposes them and your brand to thousands of potential customers. However, getting your products accepted can be challenging. Considering how you want to display your product is the first step.
Home improvement displays must be high-quality and eye-catching and meet the store’s specifications. To ensure you are allowed floor space, work with an experienced display provider. Creative Displays Now has been helping customers create custom hardware displays for over 60 years. We understand the requirements for signage, shelving, fixtures and displays for Lowe’s and Home Depot and can help you work through the process.
Every marketer knows the importance of monitoring campaign results — evaluating the performance, impact and profit to determine if you’re getting your desired return on investment.
A customized retail display is always an excellent choice for promoting your service or product. Having measurable results helps you plan your marketing strategy because you know what works and what doesn’t. Learn more about measuring ROI for your custom displays. Continue reading “How to Measure the ROI of Your Custom Displays”