Displays for retail stores offer companies many benefits, such as drawing attention to products, building brand awareness, educating consumers, increasing return on investment (ROI), and targeting impulse purchases.
Considering the fact that consumers spend an average of $3,768 every year on impulse purchases, retail displays are an essential investment.
Like any investment, there are inherent risks.
To maximize their investment, a brand’s leader must audit retail display risks and implement corresponding solutions. Mitigating risk increases the likelihood of a smooth launch.
Displaying your products in major retailers like Home Depot or Lowe’s exposes them and your brand to thousands of potential customers. However, getting your products accepted can be challenging. Considering how you want to display your product is the first step.
Home improvement displays must be high-quality and eye-catching and meet the store’s specifications. To ensure you are allowed floor space, work with an experienced display provider. Creative Displays Now has been helping customers create custom hardware displays for over 60 years. We understand the requirements for signage, shelving, fixtures and displays for Lowe’s and Home Depot and can help you work through the process.
When you have a display advertising campaign, it’s crucial to monitor the results. This involves evaluating the performance, impact and profit of your campaign. By assessing these factors, you can determine if you’re getting your desired return on investment (ROI).
With plenty of shoppers to target at brick-and-mortar stores, it’s important to have a sales strategy that will increase the interest in your products at these physical locations. Below are the major benefits of using custom displays that can elevate your brand:
How many changes have you noticed in your industry after the pandemic started? In recent years, retailers have transformed their point-of-purchase displays to be more dynamic and creative. Many companies have re-evaluated their marketing strategies post-COVID-19 and are now more willing to experiment with new technology and methods than before.
Learn more about modernizing your POP displays and the latest techniques and industry trends.