These days, everyone appreciates a good deal. That’s exactly why big-box club stores like Sam’s Club and Costco are more popular than ever. One of the ways these stores are able to cut down on costs? By eliminating excess packing material and waste, and handling costs. This means they have much stricter requirements than other shops when it comes to packaging.
Wondering what it takes to create a Sam’s Club style display design and get your product packaged and into these warehouse giants? What about a Costco display design? Check out some basics on club store packaging requirements to get some helpful hints about how to keep it creative and follow the guidelines.
In the world of branding and packaging, there’s a stark and definite difference between primary and secondary packaging. Do you know what these differences are? Are you at the point where you need to start thinking about your packaging?
Whether you’re launching a new product that’s almost ready to go to market, or you’re revamping and rebranding an old one, there’s no denying…packaging matters.
Once your product is about to head to market, you can almost breathe that sigh of relief. Yes, we said almost. You’re very close…but not quite there yet. The R&D may be done, the testing runs complete, the deals with retail stores made, and maybe you’ve even made it through the initial packaging design stage, but there’s still that key component that can make or break your product’s success once it’s at market.
Your retail display packaging. How will you protect, display and sell your product once it’s in stores?
There are many things to keep in mind when working through this process. Things like:
How the actual product itself is packaged, if there will be packaging within the display packaging
How fragile the product is
Whether it will hang, stack or display another way
Whether you’re a retailer or a vendor or even a consumer, you’ve probably heard of blister packs. The “blister” part of these packages is a molded piece of thin, transparent plastic that is typically affixed to a piece of cardboard to hold and display a piece of merchandise in an all-in-one package perfect for hanging on a metal pole or hook, or for sitting on a shelf. Also known as bubble packs, these packages are often used for selling small items that need to be protected and need a little extra oomph for shoppers to easily notice them.
The following article is a must-read for retailers and vendors looking to effectively utilize blister packaging – and the displays that are specially designed for these packages – in stores. Keep reading for deeper understanding, expert tips and more.
A Deeper Understanding of Blister Packaging
So, you know what blister packaging is. This is a good place to start on your road to understanding. But, more importantly, when is blister packaging the ideal choice? It isn’t always the right choice, of course, otherwise we’d see it everywhere rather than only in certain parts of a store. These situations are ideal for blister packaging:
When a frequently stolen high-ticket item requires additional security to deter theft
When a small product needs to be contained, organized and well-protected
When products need increased visibility achieved through branding and display
When vendors/retailers are looking for an affordable and sustainable choice
What makes blister packs so ideal in these situations? It’s the fact that they can protect and house the entire piece of merchandise – or multiple items – in one simple yet effective package that allows consumers to see what’s inside. The plastic bubble, or “blister,” can even be custom-formed to the shape of the product.
Types and Styles of Blister Packages
There are many different varieties of blister or bubble packs to choose from based on your needs, goals and specifications, including the following:
Fold-over or Trapped Blister Pack
Full Face Blister Pack
Standing Blister Pack
How to Work Blister Packaging Into Your Displays
If you’re going to sell items packaged in blister or bubble packs, or stock them on store shelves, you will need to find the right display to complement this type of product packaging. Some of the most common options include floor displays with projecting rods or small hooks where the packs can be hung from a small hole at the top, and endcap displays with shelving and/or optional hardware attachments designed for arranging or hanging the packages. And if your packaging has special designs or comes in a special shape, you can even customize your displays to coordinate and create a more comprehensive, holistic branding experience.
From the design of the logo to the packaging to the display to the advertising and everything else in between, there are a myriad of opportunities to brand your products more effectively. Blister packaging might just be a part of that equation for your merchandise. It’s all a matter of showing off what you’ve got.
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When it comes to all-inclusive branding, the link between retail packaging and display ideas couldn’t be clearer. There is an important connection between product packaging and the cardboard displays showcasing them in stores that just can’t be ignored if you want to create a strong sense of brand recognition and appreciation among your target audience. The way a product is packaged, advertised, and displayed in stores should work together in order to create a cohesive message to consumers. As a vendor, this is definitely something you’ll want to think about as you move forward with your in-store sales and promotions. The following post will explain some important points about this link between packaging and in-store displays, and provide ideas and examples to help you imagine how it can be done in your campaign.
How Packaging and Displays Can Work Together
Oftentimes vendors fail to – or are unable to – make the connection between product packaging and in-store displays. Cutting corners and saving time with a one-size-fits-all cardboard display, which may not coordinate with the design elements of the products themselves, might seem like a perfectly fine thing to do. Customers don’t really notice the display, right? Shouldn’t the products speak for themselves? Sadly, though, there are typically so many other products competing to grab the attention of each customer, it’s easy for your product to get lost in the shuffle. While there may be limitations on what kind of display you can use depending on the specifications of each individual retail setting, there are many creative ways to implement a display that fits together with the packaging once it’s put together. These two components can complement one another to create a complete retail experience that may also tie into your advertising scheme.
Examples of Winning Packaging-Display Combinations
Not sure what this link between product packaging and in-store displays means? Let’s discuss a couple of examples and you should see that it can actually be incredibly simple. A recent in-store display campaign for Jack Link’s Jerky, for example, features a simple corrugated cardboard holder that can fit 12 boxes, each containing multiple individual packages of the jerky. The display uses the same color scheme and logo as the boxes, and is even a similar shape. The one noticeable addition to the display/holder is the tagline “Feed Your Wild Side,” which is featured in commercials and other advertisements for the product, providing a cohesive brand awareness element. This ties packaging, display, and advertising messages into one consistent “story” told to consumers.
Similarly, an in-store display scheme for Milkbone dog treats serves as another terrific example, this one a bit more complex. A four-tiered corrugated display features multiple shelves – each housing a different type of treat – with a foundation column in the shape of two bones that link up at a diagonal angle.
Now that you understand the important link between product packaging and the cardboard displays that showcase products in stores, the possibilities for your campaign should be virtually limitless. It’s just a matter of coordinating the elements so they all come together.