Blog Archive : Category: Packaging Examples

Designing Displays Around Club Store Packaging Requirements

These days, everyone appreciates a good deal. That’s exactly why big-box club stores like Sam’s Club and Costco are more popular than ever. One of the ways these stores are able to cut down on costs? By eliminating excess packing material and waste, and handling costs. This means they have much stricter requirements than other shops when it comes to packaging. Wondering what it takes to create a Sam’s Club style display design and get your product packaged and into these warehouse giants? What about a Costco display design? Check out some basics on club store packaging requirements to get some helpful hints about how to keep it creative and follow the guidelines. (more…)

Continue reading
Posted in In-Store Display Tactics, Packaging Examples

What Are Primary And Secondary Packaging?

Primary vs. Secondary Packaging Packaging is an umbrella term that includes products and solutions that serve different purposes in displaying and transporting products. In the world of branding and packaging, there are key differences between primary and secondary packaging. Understanding various types of packaging solutions and their applications is essential. Depending on the type of packaging you use, you can protect your product, display product information, extend your product’s shelf life, promote your brand and optimize your shelf presence. Whether you’re launching a new product that’s almost ready to go to market or you’re revamping and rebranding an old one, there’s no denying that packaging matters.  Primary Packaging Primary packaging is the immediate layer of packaging that contacts the product. Primary packaging is essential for containing, preserving and making products. One of the most important considerations when designing or choosing your primary packaging is how it can make your product more practical and usable for customers. For example, the primary packaging for a food item may contain various small elements like seals designed to preserve the freshness or integrity of the product. Examples of primary packaging include: Bottles made from various materials like plastics for sodas or glass for perfume. Cans for food and beverages. Tubes for items like toothpaste or makeup. Cartons for products like milk. Blister packs for pharmaceutical products. Choosing the right primary packaging is essential since it influences the perception of your brand and can affect purchasing decisions. It can also enhance product usability and boost customer satisfaction. Secondary Packaging Secondary packaging is a...

Continue reading
Posted in Display and Packaging Design, Packaging Examples