Primary vs. Secondary Packaging Packaging is an umbrella term that includes products and solutions that serve different purposes in displaying and transporting products. In the world of branding and packaging, there are key differences between primary and secondary packaging. Understanding various types of packaging solutions and their applications is essential. Depending on the type of packaging you use, you can protect your product, display product information, extend your product’s shelf life, promote your brand and optimize your shelf presence. Whether you’re launching a new product that’s almost ready to go to market or you’re revamping and rebranding an old one, there’s no denying that packaging matters.  Primary Packaging Primary packaging is the immediate layer of packaging that contacts the product. Primary packaging is essential for containing, preserving and making products. One of the most important considerations when designing or choosing your primary packaging is how it can make your product more practical and usable for customers. For example, the primary packaging for a food item may contain various small elements like seals designed to preserve the freshness or integrity of the product. Examples of primary packaging include: Bottles made from various materials like plastics for sodas or glass for perfume. Cans for food and beverages. Tubes for items like toothpaste or makeup. Cartons for products like milk. Blister packs for pharmaceutical products. Choosing the right primary packaging is essential since it influences the perception of your brand and can affect purchasing decisions. It can also enhance product usability and boost customer satisfaction. Secondary Packaging Secondary packaging is a...