Blog Archive : Tag: Knowing Your Retail Display Customer

Try Considering New Point of Purchase Displays for the Holidays

Point of purchase displays are known to be highly effective for securing last-minute sales of products that customers weren’t even necessarily looking for. From tempting treats and seasonal items that shoppers may have forgotten to reminders about in-store promotions, there are many possibilities to boost revenues at the point of purchase before customers leave the store. And with the holidays around the corner, retailers can expect to make a big impact by installing displays that reach their customers at this critical point in their shopping experience. If you haven’t already considered the possibilities, it’s about time you take advantage of everything your store’s point of purchase area can offer. Here are a few suggestions to help unlock this wealth of potential just in time for the holidays.

Try to See Through Your Customers’ Eyes
Before you begin ordering new displays and filling your point of purchase area with new products and promotions, it’s important to think carefully about what your customers want and need. Try to imagine being a customer, finishing your shopping trip and being at or near the checkout stand. What would you be most likely to add to your shopping basket at this moment? What kind of promotion is most likely to catch your eye? It could be something a customer doesn’t even realize they need until they see it, or it could be something they don’t need at all but simply can’t resist. Most importantly, it should be something that can boost revenues.

Include an Easily Recognizable Call to Action
When customers see a display as they are nearing the end of their shopping trip, they should be inspired to take immediate action. Whether you want customers to make a purchase or remind them of a special sale going on now or in the near future, the display should make them feel as if immediate action is necessary. You don’t want to use high-pressure tactics or be too obvious about your intentions to increase revenues, but you do want customers to act fast.


Be Consistent in Branding and Promotions
The types of displays you place near the point of purchase area should be consistent with the overall flow, design and color schemes of your store, and they should incorporate text and images that reflect the same atmosphere you have created throughout the retail space. Furthermore, if you’re using similar displays at more than one location, they should all be consistent with one another.

Update Signs, Add Giftwrap and More
While you’re taking all the time to update your point of purchase displays for the holidays, it’s also a good idea to change your signage to match and add some extra-special holiday touches such as giftwrap services. With all these new additions and updates in place at the same time, you will accomplish much more than if you just changed the signs or just added new displays. When customers come and go from your store during this critical retail season, they should feel like they’re having a completely different experience than they would any other time of year.

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What Are POP Up Displays and Should I Be Using Them?

What are pop up displays, you ask? There are many different kinds of pop up displays, but essentially they are categorized as any portable display that utilizes a stand or base to showcase a sign, design or graphic. Retailers use them to present graphics and basic information to people in a unique and eye-catching way, as the infographic is extended vertically on a pole to make it impossible to miss. There are also digital displays that utilize touch-screen technology to accomplish the same goals.

The next question, then, is whether your store should be using pop up displays—and the answer is yes! You can’t just use any pop up display for any product or target audience, though. There are several things you should keep in mind as you consider whether to use a pop up display and how to best go about it.

Develop an Emotional Connection
There are many ways that you can make an emotional connection and leave a positive feeling in the hearts and minds of your customers, so they will feel good about the purchases they are making. One of the ways you can do that is by utilizing well-designed and carefully implemented pop up displays for products that demand attention. Make sure to consider the wants and needs of your target audience, and reach out to them in a personal but unobtrusive way. A positive connection like this can make all the difference in the world when people remember your brand with a smile on their face.

Keep Designs Clean, Bold and Organized
The last thing you want to do is drive people away with your pop up displays. Clean lines, bold colors and orderly designs will attract attention for all the right reasons, and give people just enough visual information to digest before moving on. Keeping things clean, bold and organized will help leave a longer lasting impression with less to remember. So stick to the essential details about your product and/or brand, and use graphics that catch the eye without giving people a headache.


Remember Who You’re Reaching Out To
There is no such thing as a one-size-fits-all pop up display. The graphics you use, the way you display information and the overall design should be targeted specifically at the people you most want to see this display. Consider factors such as age, gender, income level, lifestyle, profession and any personal preferences that the people in your target audience are likely to share. It’s important not to pander to your target audience, of course, but you have to let people know that this information and graphic is for them. Otherwise they might just walk on by.

At the end of the day, the decision is ultimately up to you as to whether you should be using pop up displays. They can be a valuable tool for retailers and product manufacturers to reach out to their target audience, but only when used correctly with space, time, budget and other factors in mind.

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How to Make Your Custom Cardboard Displays POP!

In an age where people are busier and more easily distracted than ever, the cardboard POP display design that you use to present and sell your products in stores can make or break your retail success. The multidimensional cardboard displays found in grocery stores, drug stores, big box stores and other retail outlets—often referred to as POP displays—come in many different shapes, sizes, color schemes and designs. Whether shoppers realize it or not, they’re more attracted to certain features in a cardboard display and less attracted to others.


While it would be impossible to attract every potential customer through one in-store cardboard display, there are certain characteristics that are more likely than others to make your display “pop.” Here are a few of the best tips from retail packaging experts on how to make the most of your cardboard POP display:

Think Clean Over Clutter
As you and your design team consider the display possibilities, you may be tempted to combine as many elements as possible to attract as many shoppers as possible. While it’s true that different people are attracted to different things, very few people are attracted to clutter and an overly complex POP display is more likely to turn people away regardless of their preferences. It’s better to think about the types of people who are more likely to want or need your product, cater to them as much as possible, and when in doubt go for a clean and orderly display that allows a focused shelf of products to stand out.

Consider Color/Shape Combos
Most consumers don’t even realize how much of an impact shapes and color combinations have on their purchasing decisions. It all depends on what kind of message you’re trying to send. If you’re trying to give the impression that an edible product has a fruity, citrusy or sugary flavor, for example, you might use a rainbow of colors. A more serious product, such as an over-the-counter medicine, may be better displayed with a simple combination of two bold colors. You can also use the shape of your display to give an impression of softness or ruggedness, for example, or even remind people of the shape of the product itself.

Trust a Design Expert
If you are planning on using this type of Point of Purchase Display to show off your wares in stores, you may think that you and your in-house team have what it takes to come up with a great design. How hard can it be, after all? The fact is that it can actually be very difficult to create a powerful and commercially effective display that stands the test of time and ultimately contributes to the strength of your brand. If you have a highly experienced designer on board who is dedicated to optimizing your displays and packaging to appeal to your target audience in stores, great! If not, consider investing in a little outside help from Creative Displays Now. A seasoned design professional will know what’s best for your cardboard POP display design.


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Top 5 Best Practices and Strategies for Retail Store Layouts

There is a science to retail displays, and when you get the formula right your customers won’t realize any work went into the layout at all. It takes a fine balance of creative ingredients to achieve this desired result without being obvious about it. So how do you keep people in the store, engaged with the displays and products and ultimately spending money? If you’re wondering how stores achieve this magic formula, consider the following best practices and strategies that are sure to keep your customers happily shopping.


  1. Windows Always Come First
    It’s always a best practice to focus on windows first, because if people aren’t impressed by or engaged with the window displays, they likely won’t make it into the store to see anything else you’ve got to offer. Some stores choose to keep windows bare to let the activity of the store speak for itself, but most display consultants agree that opting out of window displays is a missed opportunity. Fresh, bold, attention-grabbing, single-color themes are always a safe bet. Cluttered window displays can have the opposite effect though, so keep it clean and you’re good to go.
  2. Move Traffic to the Right
    While this isn’t common knowledge among the general public, most consultants note that drawing customers to the right after entering is typically a good practice. For various reasons, people are more likely to move counter clockwise around a store if given the option. Stores often put their most attention-grabbing displays and comforting product placements to the right of the entrance, to inspire positive feelings and bigger purchases while customers are navigating the store.
  3. Place Premium Products at Eye Level
    It’s always a best practice to keep people’s eyes drawn to the more appealing and expensive products that are going to keep profits high. This is why stores often keep premium products at eye level, so customers see these products without having to move or crane their neck, while cheaper products are kept on the lowest shelves.
  4. Make the Most of Your Display Cases
    Display cases provide an excellent opportunity to draw customers’ attention to premium products and allow them to interact with these products before making a purchase, to make purchasing high-ticket items the most pleasant experience possible. Many stores prefer to angle the aisles to point customers to a back area where they find a compelling display, but if you’re going to try this approach make sure you have enough space. The main aisle and each side aisle should be wide enough to accommodate multiple customers as well as any sales associates assisting customers at the display cases.
  5. Make Sure You Have a Plan
    Whatever you do, just make sure you have a plan for your retail store layout. Stores without a comprehensive plan for their retail display policies often end up cluttered and disorganized, and leave customers unable to find what they’re looking for. Think about creating engaging retail displays at the ends of aisles, and a layout that keeps people interested and moving in the direction you want them to.

What’s the most creative store display you’ve seen? Did it change your buying trend?


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Knowing Your Retail Display Customer -Life Stages in the Retail Environment

Note: This is part of the “Knowing Your Retail Display Customer” blog series by Creative Displays Now.

Retailers and consumer product manufacturers often take life stages and life events into account when promoting their products or services. There is a reason most store displays for adult diapers are not hot pink. In fact, major life events such as birthdays, graduations, weddings, anniversaries, etc., are often the most prominent visual merchandising in the store environment. By targeting life stages, marketers effectively connect products to emotional memories.

Life stages are very meaningful and emotional, and the associated in-store promotion should match these feelings appropriately. Successful brand marketers can interlace the power of these emotions and memories of important life events with their brand. For example, when thinking of Johnson & Johnson, many consumers envision beautiful newborn babies. Nothing is more emotional and gripping than babies. Just look at YouTube.

We all remember the emotions of starting the school year: excitement, anxiety, new clothes and new friends. We also remember being in the store, shopping with our parents for new supplies and, if we were lucky, a new backpack. It seems like back-to-school retail displays make it into stores earlier and earlier each year. Here are some that Creative Displays Now has produced over the years – note the bright colors and fun designs in the floor display and pallet display below.


At the other end of the aging theme, another huge industry is healthcare for seniors. The display stands for products for seniors are typically more mature, with softer color schemes and smart photos designed for comfort and trust:



Although it is more of an ongoing phenomenon than a single stage or event, the process of aging, itself, has created a market worth hundreds of millions of dollars. This Curel retail store display we designed and manufactured has the term “Life’s Stages” printed right on the display, and references pregnancy, motherhood, and menopause:


We all have strong emotional ties to significant life events. When planning, designing, and manufacturing retail displays for products or services associated with these events, it is important to evoke these feelings from the consumer and associate the product with those powerful feelings.

Contact Creative Displays Now to discuss how we can help you with your next retail display or packaging project.

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