Blog Archive : Tag: Point of Sale (POS) Displays

Four Easy Ways to Trigger Impulse Buys at the Register with POS Displays

We’ve all been motivated to purchase products from POS displays – which are typically placed right next to the cash registers in stores – based purely on impulse. And this was no accident. As most successful vendors and retailers know, point-of-purchase displays are placed next to cash registers by design for the specific purpose of triggering an emotional impulse. These displays may include banners, display packs, display stands, dummy packs, mobiles, posters, and shelf edging made of thick, durable cardboard. Aside from common forms, point-of-purchase displays also share the common trait of attracting customers’ attention to a specific product (or range of products) during the final moments before they leave the store. If you’re looking for new ways to trigger impulse buys at the register, consider these four ideas for point-of-purchase displays:

POS Display
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