The countdown has begun, and before you know it, the year will be over.
You know what that means: it’s time to start planning your New Year’s Retail Displays.
Need a little inspiration? We’ve got you covered. Here, we’re bringing you our 5 all-time favorite examples of New Year’s display decor, from interactive displays to POP options, and everything in between. Let the party begin!
Make it POP
And we aren’t talking about the bubbles…These are some great ideas for a POP display that will perfectly sit atop your store’s counter, creating that festive look to add to your shoppers’ New Year’s festivities.
This year, why not help your customers out with what may be a very rough morning-after, also known as: the first day of the year? We love the idea of including some POP retail displays selling smaller doses of pain relief medication, like Advil. They’re small enough to fit on your register’s countertop, and you could even tack on a funny note like “Trust us, you’ll wish you had bought this tomorrow morning.” It’s convenient, clever, and shows customers you have a sense of humor.
These days, everyone appreciates a good deal. Which is exactly why big box club stores like Sam’s club are more popular than ever. One of the ways these stores are able to cut down on cost? By eliminating excess packing material, waste, and handling costs. This means they have much stricter requirements than other shops when it comes to packaging.
Wondering what it takes to get your product packaged and into these warehouse giants? Check out some basics on club store packaging requirements to get some helpful hints about how to keep it creative and follow the guidelines.
With more and more options for retail displays available, sometimes it can be confusing to separate industry terms from one another. Though they may initially seem alike, in fact there are several subtle differences between point of sale and point of purchase displays that can have a big impact on your sales.
Here, we’re going to answer the age-old question, “What is the difference between Point of Sale and Point of Purchase displays?” Let’s get this cleared up so you can be sure you’re ordering what you’re mentally picturing.
Point of Sale Displays:
Yes, Point of Purchase (POP) and Point of Sale (POS) displays both operate primarily with the goal of encouraging your customers to impulse buy through specific, pin-pointed retail merchandising.
However, Point of Sale Displays are conveniently located where the customer will pay for their items. The Point of Sale is the physical checkout or cash register. More recently, Points of Sale have become increasingly tech-based, so this can refer to the physical register in a brick-and-mortar store, or the online checkout of an e-retailer. It can also include location-based technology, which combines the tech-side with the in-store experience. Think: tablet e-menus you’ve seen at restaurants or tablets where you can check into appointments and learn more about products at electronic stores, for example.
When trying to select the best product displays for your stores and inventory, you may be baffled by the many terms and definitions floating around. Though types of displays may sound similar, in fact there are quite a few differences between them. To avoid confusion, we’re going to clear up the meaning of a display endcap vs sidekick displays in this post.
What is a Sidekick Display?
Also called a power wing or a display sidecap, a sidekick display is designed to efficiently maximize the use of store space when displaying your products. They are meant to be placed in the most highly-trafficked areas of your store, like close to the cash register or hanging off of popular aisles. Their goal is to increase customers’ impulse buys, to hopefully clear out inventory in a relatively short period of time, or even to test out the sales success of a new product a store may be considering stocking down the line.