Get Ready for Spring Sales With a Creative Easter Display Plan

 

Easter is one of the best holidays for retailers. In the U.S., for example, consumers were expected to exceed $22 billion for Easter in 2024, according to Statista. To catch customers’ eyes, retail stores will need to decorate with Easter displays to sell consumer product company (CPGs) products.

As the seasons change, so will shops. Displays are an integral aspect of retail design, attracting and engaging customers. It’s the perfect opportunity to drive sales while creating a memorable shopping experience for consumers.

Some retailers get an early start, setting up their Easter displays long before the holiday. To stand out from their competitors, brands need a well-planned display to attract customers and, ultimately, boost sales. Get ready this season with our Easter display ideas for retail.

Choose Your Theme

A well-planned theme is crucial, as it brings your brand and the merchandise together into one fine blend. To help you choose, consider the:

• Industry you’re in
• Types of products you sell
• Audiences’ interests and preferences
• Goals you want to achieve this season
• Type of store where your product will be displayed
• Brand identity of your products and the retailer

For example, with a grocery store, you may want to attract adults who will buy Easter snacks for their families or colleagues. Your theme may be more sophisticated but with a splash of fun. With a toy store, you want to attract children with Easter-themed toys, such as bunnies or chicks. Your theme may use cartoons and bright colors to catch kids’ attention and evoke emotions of excitement. 

A good theme is simple yet effective. Your retail display tells a story — it communicates with and engages customers to buy a product from your company.

Design Your Displays

With a theme in mind, designing your displays becomes easy. Easter is a fun holiday, so you want to design a display that evokes positive emotions. There are various types of effective retail displays you can customize for this holiday.

Here are a few fundamentals to consider: 

• Target audience
• Branding
• Layout and flow
• Product placement
• Lighting
• Color
• Props
• Signs and labels
• Themes and storytelling
• Eyelines and vantage points

The design process can be challenging, as it consists of a few steps that require careful planning. There are a few pitfalls to avoid: 

• Cluttered layouts
• Inconsistent branding
• Poor lighting
• Lack of engagement
• Overlooking the audience

Holiday seasons can be busy for CPGs and retailers alike, keeping them occupied with various other important business aspects. If you need help designing a custom display, why not hire a professional?

 

 

Creative Displays Now! brings years of experience to the table. As professionals in the field of displays and specialty packing, we can bring your project to life in five simple steps. From structural design and prototyping to printing and assembly, we help you every step of the way.

Order Your Supplies

With the design approved, it’s time to order your supplies. Prototyping your design helps bring your idea to life. Having a sample of your retail displays will also help identify any areas for improvement. If necessary, you can go back to the designing stage to apply the modifications, saving time and money. 

Ensure you choose the right printing options that suit your goals and budget. Here are the different printing options:

• Lithography: A metal plate or stone is used to apply ink to images through a chemical reaction. 
• Flexography: A relief plate with a high-speed rotary function transfers inks to materials. 
• Digital printing: A high-volume inkjet or laser printer transfers digital images onto materials. 

Develop an In-Store Plan

Now that you’ve ordered your supplies, you should have a delivery date. Take this time to develop an in-store plan for retailers — a day where you’ll install all the displays. Remember to also set a date you’ll want to remove the displays. 

Strategically placing your retail displays may help maximize your product’s sales. For example, making displays more visible and located in relevant and high-traffic areas means more customers can see them — increasing the chances of them interacting with them. 

To help guide your in-store plan, follow these general steps:

• Use the store’s floor plan to get a bird’s eye view.
• Create a blueprint to show where to place displays.
• Test the arrangement out while imagining that you’re a customer.
• Modify display placement if necessary.
• Place the applicable products into the displays.
• Ensure you follow the best practices to maximize your displays’ effectiveness.

4 Easter Display Ideas for Retail

Let’s explore a few Easter display ideas. 

1. Point-of-Purchase Displays (POP)

Including a POP display for your product can be beneficial. They’re excellent for Easter, as you can customize their shape. For example, you can design a POP display to be in the shape of an Easter egg, basket or bunny ears. 

Incorporate the following:

• Expansive areas for Easter graphics
• Multiple SKUs to showcase more products 
• Customized designs for Easter

2. Floor Displays

Retail floor displays can come in many shapes and sizes — from dump bins to gravity-fed units. For Easter, you can use a floor display decorated with colorful cardboard eggs, toy rabbits, wooden crates and display boxes. This entire setup can create one cohesive floor display that is sure to attract customers. 

A floor display can also serve as a mini photo booth. Who wouldn’t want to take a picture of themselves with a beautifully themed backdrop?

Keep the following in mind when using floor displays: 

• Place displays in high-traffic areas.
• Use vibrant colors for that visual appeal.
• Focus on a single product or type of product.

3. 4-Way Displays

Four-way retail displays are special, as they can showcase a range of products without taking up too much floor space. Let the creativity out and shape this display into a duck or rabbit — it’s sure to stop customers in their tracks. Add a few enticing Easter-related products and customers may add them to their carts. 

Add a few QR codes for curious customers to fully utilize a four-way display space. QR codes can provide them with more information about products, award discounts or allow them to enter competitions.

4. PDQ Displays

Short for a product displayed quickly, these displays are perfect for small spaces and tight surfaces. They’re ideal for placing inline or at checkout counters. Showcase some Easter special candies or snacks that are easy to grab — impulse buyers cannot resist them. 

Request an Estimate for Custom Retail Displays

Stand out from the crowd and start early! If you need assistance, seek professional help from Creative Displays Now. With our reliable team, we can make any display project come to life. 

Creative Displays Now! can be your single source for all things retail display-related, from the designing to distribution stages. With over 60 years of experience, you can rest assured that your Easter display project is in good hands. 

We have a commitment to sustainability, and as such, our custom displays are made from 100% recyclable materials. We’ve made it our goal to reduce our carbon footprint and offer sustainable solutions to our customers. 

Contact us online today if you’re ready to get your project started or for an estimate.