If your consumer packaged goods (CPG) brand is interested in going green, consider the ways cardboard retail displays can enhance your efforts.
Today’s consumers care more about protecting the planet than ever before, so switching to corrugated cardboard can highly benefit your business. We are breaking down the importance of taking action to create a greener business model and using materials that are better for the environment.
Explore how using corrugated cardboard displays can benefit your brand and help your business strive toward sustainability.
The Importance of Brand Sustainability
Today, going green and sustainability is more than a trend. All businesses should aim to make their operations better for the environment to combat climate change and reduce pollution in all forms.
Businesses do not have to worry about sacrificing their profits or growth by going green. Instead, taking steps to help the environment is key to creating a long-term plan for success and profitability. Consumers of all ages will pay more for sustainable products.
Prioritizing the planet and finding ways to minimize your business’s negative impacts on the environment is critical.
Retail Display Materials and Sustainability
The materials businesses use for their products, packaging and retail displays matter. In 2021 alone, businesses produced nearly 400 million metric tons of plastic, despite its negative impacts on the planet, like destroying ecosystems and harming wildlife.
With plastic waste being a leading pollutant and environmental issue, finding ways to replace this material with more sustainable options, like corrugated cardboard, is essential.
Choosing sustainable displays is a small yet impactful way to help the planet and go greener. You can reduce unnecessary waste and enjoy many advantages by opting for corrugated cardboard retail displays.
Benefits of Using Cardboard Displays
Explore the following benefits of using corrugated cardboard retail displays for your consumer packaged goods brand:
Reducing Negative Environmental Impacts
Brands should prioritize using environmentally responsible materials whenever possible. Utilizing corrugated cardboard for retail displays is an eco-friendly option, especially compared to plastic alternatives.
Explore the following ways corrugated cardboard can benefit the planet:
- Recyclable: One of the greatest environmental advantages of using corrugated cardboard retail displays is that they are 100% recyclable. The materials used for these displays can be recycled multiple times.
- Recycled materials: In addition to being recyclable, corrugated cardboard is also made with recycled materials, which effectively helps reduce waste.
- Reusable: Thanks to their durability and sturdy nature, retailers can use and restock corrugated displays multiple times.
- Renewable resource: Corrugated cardboard is made with entirely renewable resources. At Creative Displays Now, our displays are made from up to 95% post-consumer waste.
- Product protection: The rippled middle layer of the cardboard provides great strength and protection for your products, which can effectively help reduce product damage and minimize waste and transit fuel used for product replacements.
Enhancing Brand Image
Going green with corrugated cardboard displays is a great way to demonstrate your commitment to the planet. Using recyclable and eco-friendly materials communicates the important message that your brand cares about its environmental impact.
Using durable, sustainable materials can give your business a competitive edge. Your brand will save money, enhance its image and differentiate itself from other businesses that don’t prioritize the environment.
Having a purpose-driven business is a major advantage. Customers want to connect with the brands they buy from and feel good knowing they contribute to a positive mission.
Boosting Customer Engagement
Many consumers want to support businesses that align with their values and put the planet first. Using corrugated cardboard can appeal to more customers and inspire greater brand loyalty.
In addition to showing shoppers your business is committed to minimizing negative impacts on the environment and reducing waste, you can also use your corrugated cardboard displays to empower consumers to implement sustainability in their daily lives. One way to do this is by sharing how to properly recycle or dispose of your products after use on your retail displays.
Because shoppers are willing to pay more for products that are better for the environment, your brand can boost sales by engaging customers who care about the planet.
Using corrugated cardboard retail displays is an effective way for your consumer packaged goods brand to save costs in various ways. Recyclable cardboard displays are a great option if you are looking for a cost-effective and affordable marketing tool. Your business can elevate the display with custom designs and printing without breaking the bank.
Manufacturing costs for corrugated cardboard are also low. Compared to other popular retail display materials like plastic and metal, cardboard is less expensive.
If your business is interested in switching out displays periodically throughout the year, it is best to opt for a material that has low upfront costs and is inexpensive to update. Corrugated cardboard is the best choice for temporary displays because of its costs and recyclability.
Cardboard retail displays can also save your brand money because the material is incredibly lightweight, especially compared to other popular materials. Lighter materials are cheaper to ship, saving your business transport expenses as well.
The sturdy nature of a corrugated cardboard display can also have cost-saving benefits. Brands won’t have to replace retail displays as often if they are well-constructed and durable.
How Custom Retail Displays Can Further Enhance Sustainability
In addition to all the advantages of switching to corrugated cardboard, your business can also enhance its sustainable efforts by opting for custom displays.
Utilizing custom displays instead of choosing from pre-designed stock sizes can help reduce unnecessary waste, and you can create displays with specifications that are ideal for your unique products.
Generating less waste means your business is reducing its carbon footprint and benefiting the planet. Custom retail displays also mean your brand is using fewer materials.
In addition to custom sizes and configurations, opting for digital printing can help reduce how many resources your business utilizes to print your retail displays as well. Digital printing typically uses less energy and has a smaller carbon footprint than other printing methods.
Get a Free Estimate Corrugated Cardboard Displays From Creative Displays Now!
Creative Displays Now makes it easy to get custom corrugated cardboard retail displays for your brand. We have almost 60 years of experience in the packaging and display industry and a thorough understanding of display requirements for major retailers.
With more than 60 structural designers on staff, we can help you create unique eco-friendly displays that will stand out in stores. Since we do everything from design to distribution under one roof, you can rely on us for high-quality displays and quick turnaround times.
Are you ready to get started? Contact Creative Displays Now to get a free quote for custom corrugated cardboard displays today!