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Is your marketing team struggling to come up with endcap display ideas to boost sales in stores? You may just need a few good examples. Successful grocery store endcap displays should be bright and colorful and include the right combination of text and printed images to grab attention and get your message across in mere seconds.
What Is the Function of an Endcap?
Endcap displays have many purposes and types, depending on your marketing and sales goals. Grocery store endcap displays are often used to generate brand awareness and promote new products, seasonal items or popular merchandise with brand appeal. Some common functions of this point-of-purchase (POP) display include:
- Promoting deals and sales: Because endcaps bring more attention to products, they are useful for pointing out discounts and other promotions. Sales and discounts can encourage customers to try out products they might not normally consider, helping increase brand awareness and your customer base. Many companies use this type of endcap display because they can highlight bundle promotions. It allows brands to group products together in one space.
- Highlighting new products: When launching new products, endcap displays can bring them to customers’ center of attention. You can arrange products on shelves to highlight their best features and use design elements to show their benefits to customers. With color and design flexibility, you can focus on increasing brand recognition and awareness for any new brands you are launching to boost product and brand success.
- Pairing with complementary products: Like with promotions, the space and flexibility of endcap displays mean you can highlight products that work well together. For example, coffee brands might also add colorful mugs alongside their various blends so customers can have something to drink their product out of. This marketing tactic aims to understand and solve customer needs and pain points related to your products.
- Offering temporary products and displays: Your brand can cater to customer needs and buying habits with temporary endcap solutions. The flexible and customizable design of POP and endcap displays allows brands to change displays to match recent holidays or limited promotional materials in ways that aren’t possible with regular shelving solutions.
6 Examples of Supermarket Endcap Displays
The versatility and customization of endcaps allow many brands to use them, regardless of their product types and industries. Endcap displays can meet several customer and marketing needs, allowing brands to get more creative with their placement and designs. Here are six grocery store endcap examples that you’ll typically spot in supermarkets:
1. Batteries in Just the Right Places
Nowadays, most products need batteries, so why not remind customers to grab them? We’ve seen countless examples of vendors promoting their batteries with endcaps placed near electronic products that require them.
2. Soda to Quench the Thirst
It’s typical to see Coke on sale one week and Pepsi on sale the next. In either case, soda companies (both big brands and smaller outfits) often use endcap display stands to remind customers of their thirst, whether the soda is on sale or not. The end of a snack aisle is an ideal location. What goes better with a salty snack than a fizzy soda, after all?
3. Back-To-School Binders
One great example of seasonal product placement is the use of endcaps to display binders, pens, pencils, paper and other back-to-school essentials. By making the POP display more visible, shoppers are reminded that school is around the corner, even if they just stopped in to get a loaf of bread or a carton of milk.
4. Gourmet Items to Finish off a Meal
We’ve seen some very successful examples of gourmet food vendors promoting their goods on the endcaps of related product shelves. If customers are shopping for spaghetti and marinara sauce, for example, they might be more likely to add a high-end olive oil or loaf of French bread if they see it advertised on the endcap of the pasta and sauce aisle.
5. Seasonal Shopping Made Easy
It’s much easier for your shoppers to prepare for a seasonal celebration if you remind them what they want and need with a grocery endcap display. Vendors often find great success in promoting items such as chips and salsa with a Cinco de Mayo-themed endcap product display stand, for example. Another popular use for seasonal displays is candy and gifts paired together in Christmas- and Valentine’s Day-themed endcaps.
6. Letting the Product Speak for Itself
An item that is already sold in a recognizable package displaying the brightly colored product doesn’t need much signage to attract attention. Endcaps often prove successful in promoting well-known products simply by showing the sale price in bold letters rather than saying anything about the product itself.
Design Tips for Effective Endcap Displays
Many factors contribute to creating endcap displays that are visually appealing and effective. Implement these three tips for powerful endcap displays:
1. Select Visual Design Elements Carefully
Build the design elements around your product aesthetic. Select colors that enhance your brand and play on the desired emotional triggers. For example, red can stir excitement, making it perfect for eye-catching endcap displays.
It’s important to place graphics or important messaging at eye level so customers walking by can easily notice them.
2. Use Clear and Concise Messaging
In many cases, less is more when it comes to marketing products through endcap displays. Keep any messages on your endcap display as concise as possible. Simple and short sentences prevent confusion and resonate better with your audience. Avoid using complicated jargon, which could be off-putting to shoppers walking by who want to grasp what you’re offering quickly.
3. Maintain Endcap Displays
Untidy and disorganized endcap displays can turn away shoppers, which could reflect poorly on your brand. Ensure you straighten up endcap displays regularly and remove any damaged items. Move the products toward the front of the shelves so they look plentiful.
What Features Make an Effective Endcap Display?
Endcap displays play a pivotal role in encouraging sales, creating brand awareness and promoting new and exciting products. To be effective, they must possess the following features:
1. A Thrilling Theme
The endcap display should have a visually appealing or relevant theme that will catch customers’ attention. For example, during the festive season, a Christmas tree or Santa Claus display would be appropriate for customers doing Christmas shopping.
The theme should be specific and encourage customers to interact with it. Stick to an organized subject matter to create a clear message.
2. Cross-Merchandising
Try to arrange with the store to place your endcap display in a relevant aisle. Cross-merchandising is a great way to get shoppers to try a new product. They’re also more likely to consider purchasing it since they would probably be entering the aisle for a similar item.
For example, if you’re marketing a hot beverage, placing it at one end of the coffee and tea aisle can increase the chances of a customer purchasing it.
3. Clear Branding
Endcaps are the ideal way to showcase your brand. If you’re a new company or the product is new, endcaps are an effective way to give customers a taste of your selection. They’re an excellent spot to offer samples or showcase other exciting initiatives.
4. Enticing Shoppers
Visual appeal is crucial for effective endcap displays. They need to be vibrant in color and designed to naturally draw the eye to them. If you’re marketing multiple variants of a product, ensure there’s a space to organize each one. This tip makes it easier for workers to restock appropriately and gives shoppers a more organized and polished look.
Design Custom Endcap Displays With Creative Displays Now!
The endcap is simply the best place to divert customers’ eyes from a store’s competing sights and sounds. Are you ready to make the most of it?
Creative Displays Now specializes in custom corrugated cardboard temporary displays, allowing your brand to optimize your marketing campaigns with affordable temporary solutions. From the colors and images used to the shape and structure, our endcap displays will completely support your vision and needs. We understand the requirements of major retail stores, so our expert designers can create an endcap display that showcases your products beautifully and works with the store’s layout.
Contact us today to start your project, and we’ll help you with all your custom retail display projects and questions.
