Increasing sales is an ongoing goal for any retailer, and some of the most effective methods are often the simplest ones. One great (and easy!) example of this concept is placing a featured item on an endcap display with a companion item on the adjoining sidekick.
Don’t think you have products this will work for? We bet we can find some! Almost any retailer has some peanut butter to a jelly at least somewhere in their space.
Here are a few ways that strategic item pairings can help your sidekick and endcap displays work harder, increasing both sales and happy customers who can get what they need quickly, easily and without having to search.