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If you've dipped your toe into the world of retail displays, you've probably heard the terms POS and POP before. These abbreviations, short for point of sale and point of purchase, are often used interchangeably. We're here to dispel the confusion and explain exactly what sets point-of-sale and point-of-purchase displays apart so you can pick the best one for your needs. (more…)
You've spent months perfecting a product you believe in. You've refined your formulation, built a visual identity and gathered encouraging early feedback. Yet the moment you enter the retail space, the path to the customer becomes complicated. Your product now sits among nationally recognized names and a diverse array of options. This final stretch, or the last three feet, is where some startups realize the gap between having a great product and selling it in stores. The retail environment is crowded and competitive. Established brands hold consumer trust, retailers manage limited shelf space and new brands face the pressure of …
The consumer perception of product packaging design is important, as it's often the first thing shoppers notice about a product. Good packaging can grab attention, convey important information and create a strong impression. The unboxing experience also matters to consumers — if opening the packaging feels special, they are more likely to become loyal customers or share their experience online. By gaining a deeper understanding of how your packaging design influences buying decisions, you can enhance your product offerings, improve customer engagement and ultimately drive sales for your brand. The Role of Packaging in Brand Identity The role of packaging in …
Point-of-purchase (POP) displays can influence consumer behavior, improve brand visibility and boost sales. A well-positioned display can entice customers to purchase on impulse by presenting the right product at the right moment. By understanding what creates an engaging shopping experience, you can help consumers find what they need while also driving revenue. How Display Placements Affect Consumer Behavior When walking into a store, shoppers rarely think about why they pick up one item over another, but much of this decision-making process can be influenced by product displays. Research shows that around 73% of purchase decisions are made in the store, with some shoppers …
You want your product to stand out from all the other products competing for customer attention at the store. Move beyond stock product visibility techniques by embracing creative merchandising ideas. From invoking the senses to making the experience immersive, creative product displays offer an opportunity to tell stories about your brand and drive customers to purchase. Bring together some of these product display ideas to give your merchandise the edge. (more…)